tips End User Email Samples and Email Templates

[towhidzaman]

Can't remember where I found them last year but wanted to share this with the community. Maybe this will help some of you to create your own. Cheers!

 

[tomcarl]

I personally don't like any of them.

They're all spam.

First off, starting an email with "Dear _____" instantly categorized your email as spam, either by the spam filter or the person reading it. Even worse is "Dear Friend, Sir, Blah" - They're not your friend, they're not Sir, this isn't the 1800s. You're not sending snail mail to the President of the United States or making a life changing proposition, the formality is not needed. You're sending an email for a crappy domain (most likely) - Reason I say this is because if you actually had a good domain you wouldn't rely on these crappy templates. You'd understand the most important thing and only thing needed in an email is 1 or 2 reasons and that's it!

Reasons:

Example: You own DomainName.COM, they own DomainName.NET.
Example: You own DomainName.com, they own TheDomainName.com, or Domain-Name.com
Example: You own PoliceUniforms.com, their business revolves around selling Police Uniforms.
Example: You own NewYorkInsurance.com, their paying adsense to be displayed under "New York Insurance"
Example: You own PhotoCloud.com, they use a brandable but their site is this exact service.

If you're selling quality domains, you'd automatically know what to type because they serve a purpose they actually have value and there are *reasons* to be given.

If someone cannot come up with valid reason(s) why their prospect should own it, they don't deserve to be wasting anyones time.

 

[tomcarl]

I received a couple of messages asking me for advice/tips if they can't use templates so thought I'd share a couple of my actual sales. I'm masking the main word of the domains so they don't get spammed by anyone. (Another reason why I hardly report sales publicly)

I spend at least 5-10 minutes researching each individual end user prior to sending them an email, no two emails of mine look the same and I cannot use a template because selling domains shouldn't be a "one-size fits all" model, that's spam.

Example: I sold Rate_______(dot)com for $500 to the owner of RateMy____(dot)ca

____ = Plural of same keyword

Note: Now I could've gotten more for this name, I may have left money on the table, but when you shoot for the stars, looking for $x,xxx sales on every email that you send, you are turning off a lot of people. If you email about 15 domains, manage to sell one for low $xxxx, you could've sold 4 or 5 for mid - high $xxx. You would be surprised how well prospects respond to you when you come across as very fair and reasonable with your prices. Just because an end user has the money, doesn't mean they don't like deals and they're most likely the ones to jump on opportunities they consider fair or priced slightly below what you could've been asking. (which is still multiple times what you actually paid, why be greedy?)

Now you didn't sell those for $xxx, you've got dead leads and renewal fees hoping for that $x,xxx offer that may never come.

Pricing that works for me, names I acquire for $xx I flip for $xxx, if I pay $xxx, I flip for $xxxx, unless I feel I got really lucky with an $xx name then I'll hold out for 4 figures.

This was my first email sent which resulted in a sale because I researched RateMy____(dot)ca, googled trademarks, found out who the CEO was, researched his domain portfolio, found out that he's purchased similar domains from the aftermarket so I knew he was a hot lead that valued domain names, and I tailored an email specifically to him keeping in mind this is an end user educated about aftermarket acquisitions. I received "I'm interested" response in 15 minutes, closed the sale within a half hour of acquiring it for $13

__________________________________________________

Subject: Rating Employers on RateMy_____(dot)ca

Hi _FirstName_,

I believe RateMy_____(dot)ca is a quality service that is helpful for job seekers to make informed decisions in Canada.

(Above is my personal style of introduction, what you call building a rapport and showing them that you actually know who they are, what they do, and didn't just randomly select their email from an open spam list, notice how I don't introduce myself in the very beginning of the email, unlike most other domainers/templates. In my personal opinion, introducing yourself from the start automatically let's the end user know "I have no idea who this person is, their credibility is zero, this is most likely spam or a fraud".... rather I am conveying who I am by the domain I own, my actual name is relevant in my signature)

I'm the owner of Rate_______(dot)com - I'm focusing on another project relating to a different industry right now and since I'm not using Rate___(dot)com I thought it would be of value to you if ever you decided to expand RateMyEmployer(dot)ca beyond Canada and into a globally relevant service.

Rate______(dot)com will be listed on several marketplaces for $500 USD within the next few days. Should you be interested in acquiring the name before then, please let me know asap.

Thank you for your time,

Full Name
Phone: Number
Email: tom(at)Rate_______(dot)com

______________________________________________________

The end. There's no "Magic Sauce" or Magic Template. To the point and conveyed a single and valid "reason" they should own it other than it obviously being a good 2-word .com domain name.

Now, all of my emails don't end like the one above, I mentioned that I'd be listing it on several marketplaces because I knew he was familiar with the domain industry and familiar what marketplaces are out there. I wouldn't say this to a prospect that has no idea about domain name value, this what I mean by no two emails I send are the same.

End result: SOLD. He didn't update nameservers or took the time to forward it but I believe the simple reason I gave about securing it for if ever down the line he wanted to expand got the lightbulbs going and he wanted it.

________________________________________________________

Example number #2

____4Sale(dot)com - Sold for $500 to ____4Sale(dot)com

Had this name listed on Forums, marketplaces, etc for mid $xx, no interest.

Who would want this name? ____4Sale, they own other 4Sale domains and the keyword goes with their 'content'

Spent 20 minutes doing detective work, the owner's info was well guarded. Looked up trademarks, googled names, finally found his email posted in an article/interview by a local newspaper.

My email? Literally 1 sentence (No two emails are the same)

I currently have ___4Sale(dot)com listed on Sedo for $800, if interested, let me know.

Thanks,
Tom
Owner
___________________________________________________________

Again, tailoring my style for specific end users. From my research I knew he was a busy/savvy business owner, adult industry, knows domain name values, there is no pitch/template required, he knows his stuff, it's obvious why he'd want it, absolutely no reason to "present" it to him with a template and oversell it other than put it in front of his eyes.

He responded within 15 minutes, we negotiated, sold for $500.

Long story short, you can deny being a spammer, go ahead and still use templates and ignore advice given, but the only reason anyone would still use a template is because they are indeed a spammer and/or too lazy to do the proper research while selling a undesirable domain. Yes folks, if you want to be successful selling domain names, there is actual work involved, not just reg a name, send an email, received hundreds and thousands of dollars. The work is research.

Think small, sell small, buy small (only using 99 cent coupons all the time, always lowballing people 5-10 dollars for decent domains), sell small (5 dollars profit)

Think bigger, sell bigger... (shell out $xx - $xxx for a good domain with good stats, sell for $xxx)

You can't be cheap with your domain buys and not expect no offers or cheap offers.

Hopefully this helps a couple of people out there. GL

 

[Kate]

Please don't spam too much. I receive solicitations for atrocious domains every day.

 

[Federer]

- If you would prefer not to be contacted about domain acquisition opportunities in the future, please respond with opt out or unsubscribe in the subject line. This is a one-time advertisement.

 

[bytedo]

OK these templates are good especially for rookies. But what would be more helpful, IMO are real life emails - from the jump to when deal is closed. Of course names of domains and end users/buyers should be removed.

That is more holistic and educational than just copying and pasting sales letters which might already be flagged as spam by all the spam filters this side of the galaxy. Meaning invariably, anyone using those templates verbatim is just wasting his time and sweat because the email goes straight into the junk bin once he hits he send button.

 

[equity78]

I agree with Tom Carl that you need not go on a whole spiel, naming things that make little sense in an initial contact. There is no need to tell people you use Escrow.com, it sounds spammy right away, you don't even have an inkling of interest yet.

If you own YellowBoots.com it makes sense to contact the .net owner, the .com can be a legitimate business interest for them. They may say F off, but at least you know you did your homework. Sending out 12 emails to anyone with yellow or boots in their name is spam, you can kid yourself all you want but it is the same as get a bigger penis or bigger breasts. You just don't have the machine in place to send out 1,000,000.

Emails need to be targeted in that you actually know who you are contacting, the Google search is just the first step to help start the process. You want to know as much as you can about those you are searching.

 

[hawkeye]

OK these templates are good especially for rookies. But what would be more helpful, IMO are real life emails - from the jump to when deal is closed.

Nothing like throwing cold water on a helpful suggestion...

If you have better thing to share by all means share. I'd love to know more.

Bingo!

 

[jideofor]

Sorry to say this but the magic in making a sale is in the name of a domain value and if there is a need for it. This account for 95% of your success... The letter is just 5%

 

[Edward]

How much is too much?

You should say - Please Don't Spam instead of please don't spam too much.

"Please spam responsibly."

 

[Federer]

Some fantastic suggestions and reasonings in this thread.
Even though most of us send out personalized emails to businesses that we feel could benefit from our domains (95% of our emails/sales are to companies in U.S.), are we breaking rules/laws sending insolicited email?
For example, I know many domain investors that use Gmail servers (we do also, but using our own domain).
https://www.gmail.com/intl/en-us/mail/help/program_policies.html (under Spam)...
and here:
https://www.gmail.com/mail/help/intl/en-US/program_policies.html

• sending unsolicited emails to significant numbers of email addresses belonging to individuals and/or entities with whom you have no preexisting relationship

Many other email providers and hosting companies have the same/similar guidelines.
Not sure if significant means hundreds or thousands receiving exactly the same message. I guess if each message is tailor-made and customized according the company being contacted, and that you are complying with all the points and aspects of CAN-SPAM (The Act does not ban the sending of unsolicited email for business purposes. Instead, it establishes requirements for those who send such e-mail), you should be OK.

 

[verbster]

I already receive several shorter versions of these e-mails every week. Now I'm going to get these new, improved versions, asking if I am interested in mydroneisbiggerthanyourdrone.com because it's similar to bigdrones.com.

 

[KDN]

Thanks for these awesome e-mail samples!

 

[towhidzaman]

Thanks for these awesome e-mail samples!

You're welcome mate

 

[Kate]

A word of warning when pitching similar domain names: TM issues. There is a risk that you will find yourself in a position of trying to sell them their own TM. And this is a no-no. Some domainers don't understand the angry reactions but they are sometimes justified.

 

[Azwan Asban]

99% of spam templates I receive are from Indian spammers, trying to sell some crappy names. Obviously they are using software to spam people, I have only one domain with prefix 'The' but received numerous 'offers' from these idiots selling their the+keywordklfmekndod domains, usually registered 2 or 3 days ago.

In signature they put some english names trying to mask their identity.

Personally, I'm not bothered with their spam because I filtered all messages of this kind to go directly to spam and trash folders, but with this practice they are spreading a bad picture about domaining as a whole.

Also, 100% of the WEBSITE OPTIMIZATION mails are coming from them, so really can't get how big idiot you can be to do 'business' this way.

Above written are the facts.

No, the fact is not everyone doing that. only some from them. please don't be racist here. what are you trying to talk is too outrageous.
I wouldn't be nice with you.

 

[Archangel]

Some of these sound terribly spammy. I'd recommend thinking it through before you use any of these.

In fact, I think you should NEVER use these--use your own words. But if you fused these together, weeding out the vast majority, they might work

 

[DKN]

99% of spam templates I receive are from Indian spammers, trying to sell some crappy names. Obviously they are using software to spam people, I have only one domain with prefix 'The' but received numerous 'offers' from these idiots selling their the+keywordklfmekndod domains, usually registered 2 or 3 days ago.

In signature they put some english names trying to mask their identity.

Personally, I'm not bothered with their spam because I filtered all messages of this kind to go directly to spam and trash folders, but with this practice they are spreading a bad picture about domaining as a whole.

Also, 100% of the WEBSITE OPTIMIZATION mails are coming from them, so really can't get how big idiot you can be to do 'business' this way.

Above written are the facts.

I disagree this.

Its depends people's attitude and mindset not based on country.

I didn't say this because I'm from India. I'd say even if I'm not an Indian.

Please avoid kinda saying "Nigerian Scam" "Indian Spammers" etc.

Thanks for understanding

 

[towhidzaman]

Why can't I copy and paste these?

Because a lotta people used it over the year. So people got a lot of email like this and you'll get flagged as spam. Creating your own iis the best way to go and in case you can't find how to start then get inspiration from this thread and there's another thread in NamePros.

 

[kawalsukhi]

Great samples!

 

[silgro12]

Wow thank you very much

 

[MillionDollarDomain]

That was good list of templates..!! Nice post..

 

[DeliDomains]

Thank you for this.

 

[towhidzaman]

OK these templates are good especially for rookies. But what would be more helpful, IMO are real life emails - from the jump to when deal is closed. Of course names of domains and end users/buyers should be removed.

That is more holistic and educational than just copying and pasting sales letters which might already be flagged as spam by all the spam filters this side of the galaxy. Meaning invariably, anyone using those templates verbatim is just wasting his time and sweat because the email goes straight into the junk bin once he hits he send button.

If you have better thing to share by all means share. I'd love to know more.

 

[bytedo]

I personally don't like any of them.

They're all spam.

First off, starting an email with "Dear _____" instantly categorized your email as spam, either by the spam filter or the person reading it. Even worse is "Dear Friend, Sir, Blah" - They're not your friend, they're not Sir, this isn't the 1800s. You're not sending snail mail to the President of the United States or making a life changing proposition, the formality is not needed. You're sending an email for a crappy domain (most likely) - Reason I say this is because if you actually had a good domain you wouldn't rely on these crappy templates. You'd understand the most important thing and only thing needed in an email is 1 or 2 reasons and that's it!

Reasons:

Example: You own DomainName.COM, they own DomainName.NET.
Example: You own DomainName.com, they own TheDomainName.com, or Domain-Name.com
Example: You own PoliceUniforms.com, their business revolves around selling Police Uniforms.
Example: You own NewYorkInsurance.com, their paying adsense to be displayed under "New York Insurance"
Example: You own PhotoCloud.com, they use a brandable but their site is this exact service.

If you're selling quality domains, you'd automatically know what to type because they serve a purpose they actually have value and there are *reasons* to be given.

If someone cannot come up with valid reason(s) why their prospect should own it, they don't deserve to be wasting anyones time.

That was what I was trying to say in my earlier post in this thread. That its better to learn the hows and whys rather than just copying and pasting.

Smart alec @hawkeye obviously doesnt think so.

OP It wouldnt be cool for me to come in hijack your thread and change the direction of the thread by posting emails just like that. I have no problem sharing any of mine. Im sure the forum is full of folks who have hundreds and wouldnt mind sharing