Donuts applies for way more than a dozen domain names

[Blake]

Of the 1,930 new domain names submitted to ICANN recently, who had the most applications?

Was it Amazon with 76? Not even close. How about Google with 101? Nope.

Actually, that'd be Donuts with 307 submissions from .app to .sucks. The group beat out behemoth Google for most submissions by more than a factor of three.

They've staked their claim for domains such as .basketball, .shop, .computer and .film.

"We're very happy chaps at the moment," Donuts co-founder Dan Schindler told The Times in an interview from the company's Los Angeles office.

And it didn't come cheap. The price tag for all of those topped $56 million.

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Courtesy of : Michelle Maltais @ Latimes.com

 

[richface]

56 million down the toilet in my opinion.

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Courtesy of : Michelle Maltais @ Latimes.com

 

[wonderfulsites]

Sounds like a very BAD.idea to me....

Sent from my GT-I9100 using Tapatalk 2

 

[iowadawg]

Set the price on these new tld's, and the domain squatters, those looking to make big bucks buying just to resell, etc etc etc

They will make that 56 million back in one to two months max.

You wait, and see how many domainers show up on namepros and want to sell domains with these tld's.

 

[alien51]

I don't understand the economics equation behind this. So you spend $56 million, plus the annual fees to maintain those extensions.

Suppose you only have 20 domains regged under .SUCKS, how would it even pay-off the annual fees?

Does .SUCKS even have any commercial value for an end-user to shell out, say $300 a year on renewal?

 

[stuart_domains]

these domains are a waste of money. its greedy corporations wasting money on something that will flop