Limited end user.
I see a furniture brand but that goes by the name billsbros.
If we treat this as brandable, high xxx to low xxxx should it sell.
It's a made up name. So submit it to brandbucket and put a $4,000 tag.
$2,000 tag doesn't mean I am appraising it at $2,000.
Just saying that put that price and wait.
There is not much outbound or anything you could do.
If it sells well and good.
if not, go for keyword or other niche or other brandable names.