# questionDo you include wholesale domains in your STR calculation?

#### Ostrados

##### EpicName.com
If you want to calculate your sell through rate (STR) for 2020, and lets say you have:
• 100 total domains
• 50 wholesale sales (liquidation)
• 1 retail sale
STR should be calculated on your retail sales, so how do you calculate it?
a) 1 / (100 - 50) = 2%
b) 1 / 100 = 1%

In (a) I removed domains sold at wholesale from "total domains" and only calculated STR based on the remaining domains (100 - 50)

what do you think?

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#### Ostrados

##### EpicName.com
Just thought about it and I think it is more complicated than what I initially thought, if you sold a domain at wholesale price and that domain was listed for 11 months then it should be calculated in the total domain when you calculate the annual retail STR.

Anyone?

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#### johnn

##### WeSellName.com
The count on the net profit make more sense than the count on the number of domains.

You may sell 100 crap names and make \$2 each from the \$1 auction is different from you sell one domain for \$100,000 and make \$90,000

#### Ostrados

##### EpicName.com
The count on the net profit make more sense than the count on the number of domains.

You may sell 100 crap names and make \$2 each from the \$1 auction is different from you sell one domain for \$100,000 and make \$90,000

Sure I do calculate net profit which is easy, but I am also interested in calculating STR which is harder to do.

#### kaposzta

##### Top Contributor
I'm calculating STR only for end-user sales.

I calculate:
Wholesale STR
Enduser STR and
Total STR

#### Ostrados

##### EpicName.com
I'm calculating STR only for end-user sales.

Yes I do the same but do you include domains that you liquidated at wholesale in total domains when you calculate STR for end user sales?

I think my question is a bit confusing?

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#### kaposzta

##### Top Contributor
Yes I do the same but do you include domains that you liquidated at wholesale in total domains when you calculate STR for end user sales?

I think my question is a bit confusing?
I exclude domains that I liquidated, because I would like to know only my enduser STR. I mean, I could reach any STR when selling my domains to domainers (e.g. 100% if I were selling my domains for \$1 each LOL), so the wholesale STR does not make much sense to me. Including these in my "total" STR would be misleading.

#### Ostrados

##### EpicName.com
I exclude domains that I liquidated, because I would like to know only my enduser STR. I mean, I could reach any STR when selling my domains to domainers (e.g. 100% if I were selling my domains for \$1 each LOL), so the wholesale STR does not make much sense to me. Including these in my "total" STR would be misleading.

I don't think you got my point, here is an example:
Lets say you owned 1000 domains in 2020
Sold 200 wholesale
Sold 20 retail

STR (retail) = 20 / 1000 or 20 / 800 ?

Where 800 is removing wholesale domains from coung of total domains (1000-200=800)

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#### kaposzta

##### Top Contributor
I don't think you got my point, here is an example:
Lets say you owned 1000 domains in 2020
Sold 200 wholesale
Sold 20 retail

STR (retail) = 20 / 1000 or 20 / 800 ?

Where 800 is removing wholesale domains from coung of total domains (1000-200=800)

Sorry, now I understand your point
Good question, I would say that I'd choose the first one. The reason is that I had 1000 domains in total, with the intention of selling all to endusers - then for 200 domains I chose not to give the chance of being sold to endusers. My real number of sales was 20, and the total domain count intended to be sold to endusers was 1000. It's my "failure" that I sold 200 domains to non-end-users, and this failure must be represented in my STR.

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#### Ostrados

##### EpicName.com
Sorry, now I understand your point
Good question, I would say that I'd choose the first one. The reason is that I had 1000 domains in total, with the intention of selling all to endusers - then for 200 domains I chose not to give the chance of being sold to endusers. My real number of sales was 20, and the total domain count intended to be sold to endusers was 1000. It's my "failure" that I sold 200 domains to non-end-users, and this failure must be represented in my STR.

That makes sense.. thanks!

#### biggie

##### GreenFriendly.com
Hi

seems like, if it takes that much thought, then one should abandon the notion.

str don't mean if you're not making an overall profit.

one should be focused on roi, instead of whether you sell to enduser or not

imo....

#### Ostrados

##### EpicName.com
Hi

seems like, if it takes that much thought, then one should abandon the notion.

str don't mean if you're not making an overall profit.

one should be focused on roi, instead of whether you sell to enduser or not

imo....

STR is important for future financial projection
ROI is for evaluating past performance

I need to calculate an accurate STR to plan how to scale my business model accordingly

And yes it needs deeper thinking that what you think.. I am actually thinking about deriving a formula for it

#### biggie

##### GreenFriendly.com
STR is important for future financial projection
ROI is for evaluating past performance

Hi

i think you got that backwards

and like some others, seem to make a lot of more complicated than it really is.

imo....

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#### Ostrados

##### EpicName.com
Hi

i think you got that backwards

and like some others, seem to make a lot of more complicated than it really is.

imo....

I didnt get anything backward, but it seems you have no clue what I am talking about.

If you have no helpful thing to add then no need to post comments.

Thanks

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#### biggie

##### GreenFriendly.com
STR is important for future financial projection
ROI is for evaluating past performance

I didnt get anything backward, but it seems you have no clue what I am talking about.

If you have no helpful thing to add then no need to post comments.

Thanks

Hi

here is the logic, you find the flaws and let me know:

since, the str can only be calculated after an interval of time has passed
then
it is an evaluation of past sales performance of a portfolio, for that period.

since roi is the return on your investment
and if you are not getting any returns on your investments and/or your margin of profits are low
then
your future financial situation will be in jeopardy and it is doubtful you will be able to sustain your model.

if your margins of profit are not high enough to sustain the portfolio, then it does not matter how many names you sell in a year or what your str is.

imo....

#### Ostrados

##### EpicName.com
Hi

here is the logic, you find the flaws and let me know:

since, the str can only be calculated after an interval of time has passed
then
it is an evaluation of past sales performance of a portfolio, for that period.

since roi is the return on your investment
and if you are not getting any returns on your investments and/or your margin of profits are low
then
your future financial situation will be in jeopardy and it is doubtful you will be able to sustain your model.

if your margins of profit are not high enough to sustain the portfolio, then it does not matter how many names you sell in a year or what your str is.

imo....

This is off topic.. the topic is how to calculate STR? Not discuss if you need to calculate STR

STR is calculated from past records, and I can use it to predict future revenue

What is so hard to understand about that?!!

I am sure that you understand my point but you are just too negative and trying to make my topic question sound naive while it is not!!

If you have something valuable to add then you are welcome.. so far you only contributed by posting emoji twice.

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