In the late 1980’s David Fesbinder had a vision of the great potential of vanity 800 numbers. He founded Dial 800 (Dail800.com), a company whose list of clients includes AT&T, Chevrolet, Cox Communications, Waste Management, The Perrier Group, Electronic Arts, Northrop Grumman and Time Warner. He was responsible for the acquisition of 1-800-COLLECT, the most successful vanity number in history.
Read MoreDavid: Definitely. Phone numbers were really the only way to immediately contact a business before the internet. On the other hand, today where competition is so fierce between online businesses, those a matching vanity 800 number can now have an edge. And the bottom line is that an inquiry via phone, which means the caller wants direct contact with a salesperson, is considered much more valuable than an inquiry made online...