I just realised that this video is talking about buying the name a good while ago. I was starting to get irate that the guy was just being a typical douche like most people are
like the guy who wanted to buy teamwork.com but just called the guy a cybersquatter without even knowing what it meant.
According to the video UFC sold everything, including the domain to avoid bankruptcy.... so he needed to buy it back to relaunch?/restablish? the brand.
He says the person who owned it, calling themselves "user friendly computers" wanted $15k dollars for the name. He "called the guy" and "freaked out" out at him and "got in a huge fight with the guy" and said "are you out of your mind?".
His reasoning for being that he didn't believe that "user friendly computers" which is "a website that nobody is going to and nobody cares about should be worth $15k".
Seemed a little bit like bully boy tactics at first until you realise that it was in retrospect from a while ago. If it was someone now I'd assume that they just want something they can't have for nothing.
Glad to hear that he ended up paying 50-75k for the domain ufc.com in the end and that the original owner wasn't completely ripped off by a bully boy.