Could Dominos or Pizza Hut make Pizza.net the largest .NET domain acquisition ever?

[the_poet]

Mark your calendars for June 10th. That's when the domain name Pizza.net goes up for auction at the T.R.A.F.F.I.C domain conference and expo in Vancouver. That is, if the .net domain doesn't sell sooner to one of the biggest Pizza companies in the world. Though the URL is a .net domain, don't write it off just yet.

How is it that a .NET domain could sell for an astronomical amount and take it's place in the Top 100 domain sales of all time?

The answer is easy: end users.

Read more...

 

[Alex P]

Awesome domain, probably one of my fav foods, be interesting to see how this plays out.

 

[Ms Domainer]

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IMO, at least low xxx,xxx, if you use the 10% rule.

If two or more pizza corporations go after it, it could go for more.

Great domain!

*

 

[Skinny]

Yummy. The name is really nice. Hopefully some big chain realizes its value and snags it.

Skinny

 

[johname]

Dominos or Pizza Hut dont need any .net in my opinion

 

[SpareDomains]

Dominos or Pizza Hut dont need any .net in my opinion

Extra Large sausage & mushroom and hold the .net :hehe:

 

[anon22339]

I think the big chains should take a pass here. Dot net is junior varsity, not varsity. Besides, when you Google "pizza", the big three chains come up top already anyway. No advantage to them owning or using pizza.net even for SEO purposes.

 

[enterpryzman]

my personal opinion is that they have branded themselves far beyond what a generic domain could ever do for them.
I see very little benefit to one of those large chains you suggest above buying it. If I am wrong, please explain why.
This will have high value I would guess to some other company but, not those companies.

Enterpryzman

 

[ecalc]

Comps:
pizza.com $2.6M sedo auction april 2008
pizza.info $20k sedo auction april 2008
pizza.mobi $21k traffic auction march 2007
source

It would be fair to shave the comp prices to reflect market movement over time, factor TLD weight and adjust for non-domain business assets included with the name. I don't see a domainer penciling out the reserve and the record of multinationals spending six figures on dot net names is hard to find. Regarding the OP fusible link: once upon a time $90k weekend rev, a $1.2M busted sale and marriage woes mean less to a buyer than current traffic and cash flow. The prospect of dragging Mr. Softie to patent court is a novel selling point... beats a stick in the eye.

 

[Jaco]

Any serious end-user for the .net would've certainly made a move at the .com when it sold a couple years back. The fact that it (pizza.com) wound up in the hands of another domainer (albeit a domainer at the absolute tip-top of domainer mountain) says something meaningful, I think.

Still, ya never know. Maybe there's someone in marketing at Papa Johns who has the unsupervised authority to spend $500K and might want it.

 

[johname]

any thoughts on pizza.com buying it? there set up to cash in on it's traffic right away.

 

[bmugford]

I would be surprised if a national chain went after this. It is a great keyword domain, but the national chains are branded so well I am not sure what they would do with a keyword .NET

Brad

---------- Post added at 08:28 AM ---------- Previous post was at 08:27 AM ----------

any thoughts on pizza.com buying it? there set up to cash in on it's traffic right away.

I could see National A-1 in the bidding. Having the COM/NET of a top tier keyword is always nice.

However, I do not see it coming close to meeting the $275,000 reserve.

Brad

 

[Kate]

If the .com did not find the right end user, that does not bode well for the .net. IMO this one will be a tough sell and won't be fetching the target price anytime soon.

 

[enterpryzman]

I would be surprised if a national chain went after this. It is a great keyword domain, but the national chains are branded so well I am not sure what they would do with a keyword .NET

Brad

---------- Post added at 08:28 AM ---------- Previous post was at 08:27 AM ----------


Exactly what I think, very little benefit after branding your company name so well.

Enterpryzman

 

[Archangel]

The best thing about this domain the obvious. But as it's been said above many times already, the big franchises really wouldn't need it since they're already established/marketed well as it is. Now, let's say I ran a medium sized pizza franchise. I'd likely be interested in this thing but that's with the assumption that I hadn't marketed my business all that well beforehand. Even then, I'd be willing to go around $25,000 but probably not much higher. 'pizza' is a category-killer, yes, but it's one that seems too limited in scope to be of much use.

 

[DubDubDubDot]

Zero chance of meeting the reserve. IMO the major franchises wouldn't even develop it if they got it for regfee.

 

[exponent]

Pizza.com and Pizza.mobi are the only pizza domains worth buying from a large-chain perspective. The current owners of the .com are REALLY missing out with their current monetization strategy.

I think the mobi would be really handy for business, but the .net variant has a limited scope, especially with such a limited keyword. Don't get me wrong, its valuable, just not that valuable.

 

[Jaco]

No one knows what "dot mobi" is.
It has absolutely zero consumer awareness going for it...
pizza.mobi would be no more or less 'useful' than pizza.cc, pizza.vc, pizza.travel or pizza.pro.

At least people generally kinda-sorta 'get' .net.

 

[Ms Domainer]

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I guess the June 10 auction will tell the true story, but it's fun to speculate, isn't it?

*

 

[enterpryzman]

If you have a mobile version of your site or a mobile friendly version, at your main site, you do not need the domain. I thought that in the past and then figured out that means pretty much nothing if you create your sites correctly and market as such.

Enterpryzman