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discuss Convincing a potential buyer for additional names

NameSilo
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808
One of the dilemmas or the situation that comes up during outbound is convincing a buyer to buy your domain name as an add-on, instead of something that they would upgrade to.

For example, if you are selling, TexasDigitalStudio.com to a potential buyer who already owns and operates a studio called KawasakiStudio.com which is solely based out of Texas, what could be a potential pitch to help him make a decision to buy this and forward it to his existing domain name.

While I use the following, it doesn't seem to convince such buyers a lot:

1) Traffic (mostly such names do not have a lot of traffic). So, I ignore mentioning this, unless it is 100+ a month
2) CPC (how much could they save if they redirect this domain name to their existing site)
3) Value of a buyer (if a buyer who lands through my domain ends up buying his art for $500, the value of the domain is realized)
4) Advertising benefits - How this domain name would only increase in value going forward and now might be the time to grab this

What else could I use to convince the buyer of this being their additional domain name used as a forward?
Anything that you have tried that worked for you?
 

jhm

Top Contributor
Impact
8,299
I agree with @bmugford

Convincing a buyer of an additional name and selling them on it is a rare circumstance. An easier sell, obviously, is simply owning their "COM", or a shorter / better version of their brand, again in a "COM". If they have an open mind to a new domain, and can see such and such is technically better. Example: If they are Texas Digital Studio, and you own Texas Digital...a far stronger consideration, than any add-on
 
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VadimK

Top Contributor
Impact
2,161
The more or less chance to sell additional domains is if it's in reverse order, but the name still sounds ok. For example, I have both TravelSuomi and SuomiTravel.com (Suomi - means Finland. Well, the domain is for Finnish, they will know). But in this case there is a slight chance that both names will be interesting for the same travel agency or tour operator, and it's logical.
All the other cases of selling extra names to the same buyer to me is pure luck.
 
Impact
808
The more or less chance to sell additional domains is if it's in reverse order, but the name still sounds ok. For example, I have both TravelSuomi and SuomiTravel.com (Suomi - means Finland. Well, the domain is for Finnish, they will know). But in this case there is a slight chance that both names will be interesting for the same travel agency or tour operator, and it's logical.
All the other cases of selling extra names to the same buyer to me is pure luck.
Understood. Fair point. Let me try this out.
In the past, I have sold general geo names to buyers who owned brandable. Never really thought why they bought what they bought. I always thought it was a volume game.
 

VadimK

Top Contributor
Impact
2,161
Understood. Fair point. Let me try this out.
In the past, I have sold general geo names to buyers who owned brandable. Never really thought why they bought what they bought. I always thought it was a volume game.
I think sometimes one might buy it because of a good redirect (volume, yes) and/or exact match, but normally it's a low XXX sale, I'd say.
 
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