http://www.mobile-ent.biz/news/27440/Search-goes-on-for-mobile-search-breakthrough
Low consumer awareness, poor ease of use, and the need for shared metrics are hampering the development of mobile search, said the MEF. Otherwise, everything’s fine.
Claudia Poepperl, head of the MEF initiative and CMO for MobilePeople, said: “Consumers searching via mobile aren’t simply browsing, they’re actively looking to buy. This represents a fantastic revenue opportunity for operators and content providers alike, but only if issues of usability and measurement can be resolved
Low consumer awareness, poor ease of use, and the need for shared metrics are hampering the development of mobile search, said the MEF. Otherwise, everything’s fine.
Claudia Poepperl, head of the MEF initiative and CMO for MobilePeople, said: “Consumers searching via mobile aren’t simply browsing, they’re actively looking to buy. This represents a fantastic revenue opportunity for operators and content providers alike, but only if issues of usability and measurement can be resolved
