Omg that new name is quite offensive... real commanders up and down the land will be livid, as well as those that are being told what to do by them and their families.
Did they consult all real commanders and their extended families and perform a historically accurate search of all opinions of the past to see if they would sanction such a name? Without permission from them they shouldn't use this name.
I hope they're able to reconsider this name choice.
As for the seller, they should have to give the proceeds to a military charity plus 50% extra or more. Unless you're a commander you shouldn't be profiting from that name or using it.