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other Choice One Bank switches from .com to .bank for added security

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ChoiceOne Financial Services, Inc., and ChoiceOne Bank have announced advancements in digital banking security. ChoiceOne will transition their website domain to “choiceone.bank” from “choiceone.com” on Jan. 23. This change will provide another layer of enhanced security and verification requirements to reduce the risk of cyber threats and enable the bank to provide a greater level of digital security....
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The .bank forwards to the .com which makes sense.
 
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ChoiceOne will transition their website domain to “choiceone.bank” from “choiceone.com” on Jan. 23.

Switching TO .bank FROM .com doesn't make any sense from consumer perspective. Only advantage is brand protection.

All historic emails (with .com) would need to be migrated to a TLD (.bank) which may or may not survive.

This is a costlier mistake, from consumer perspective.
 
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which one of you domainers sold them a bill of good?
 
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