domains CentralNic partners with .London

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CentralNic has been awarded a project by Dot London Domains Limited, a subsidiary of London & Partners, the business growth and destination agency for London. London & Partners operates the .London top-level domain (TLD) and reinvests profits into creating additional economic growth for London.

This new win is yet another addition to CentralNic Registry's ever-expanding geographic top-level domain (GeoTLD) portfolio, as it takes a foothold in this area of the market.

London was one of the first cities in the world to get its own official TLD name, .London. Through owning and using a .London domain name, organisations and individuals can give their websites the "power of London" that will boost their profile through a closer and clear association with the city's brand and reputation.

Dot London Domains Limited's contract with CentralNic is for the supply of technical registry services that underpin the infrastructure of .London and supports its growth and sustainability through marketing programmes and initiatives that drive adoption and use of this sought-after top level domain.

Gavin Brown, head of CentralNic's Registry Services said: "CentralNic's sophisticated solution for domain registry management has once again demonstrated its industry-leading qualities and we are thrilled to have been awarded this contract for .London by Dot London Domains Limited. Being a London-headquartered company ourselves makes this project all the more important for us and we are looking forward to working with the .London team and playing a vital role in helping to reinforce London's cultural and iconic status online."

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