GoDaddy

domains Brightstar.com Rebrands to Likewize.com

Catch.Club

Lox

_____Top Member
Impact
9,224
Brightstar has today announced a comprehensive rebrand of its company, designed to showcase the transformation from its origin as a mobile phone distributor to the complete tech protection and support provider it has become. Under the new name ‘Likewize’, the company is committed to advancing the world by making people’s technology problems painless and resolving any problem they may encounter.

“Due to the company changing fundamentally, we knew it was necessary to change the brand to accurately reflect this profound shift. Likewize offers a much a stronger sense of our identity and what we want to accomplish. I’ve felt we have been the industry’s best kept secret and now that is all about to change.”

The rebrand comes after a period of significant global investment for the company, with approximately $1 billion USD invested on industry-leading systems and services.

read more
 
8
•••
The views expressed on this page by users and staff are their own, not those of NamePros.

kite26

Fearless BirdTop Member
Impact
6,389
Downgrade in my opinion.
 
10
•••

Henry Y

Established Member
Impact
1,625
Brightstar is brighter.
 
2
•••

DomainRecap

Top Member
Impact
4,412
Why try to "upgrade" from something good like Brightstar to something that isn't even a real word?

Methinks they might leak quite a lot of traffic over here (https://likewise.com/) as well as losing vast amounts of email.

Bad decision.
 
Last edited:
3
•••
If you are going to use a domain that has a replaced letter then you better make sure there is no confusion with an existing business or brand. This decision makes no sense. If you have to rebrand, much better to rebrand to an invented short pronounceable name. Make it memorable and make it stand out.
 
1
•••
Impact
47,285
Brightstar is a great brand. LikeWize is a terrible brand.
Massive downgrade.

Brad
 
8
•••

Samer

Top Member
Impact
21,347
Worst rebrand and downgrade in a long time.

“Z”? “Z”!!! Fire guy who “improved” the brand.

Garbage that doesnt pass the radio test;
“Likewise”” NOT “likewize” be ashamed.

Samer
 
Last edited:
4
•••
Impact
7,410
Congratulations to likewise.com, they are about to see an increase in traffic from all the typos
 
5
•••

SuperBrander

Top Member
Impact
4,050
1
•••

DomainHacks

Established Member
Impact
337
1
•••

Mary Muse

Top Member
Impact
3,100
I'm constantly amazed how the fundamentals of branding/marketing are lost even at the highest levels...like wtf do you pay these people for?
 
5
•••

FolioTeam

Brandsq.comTop Member
Impact
6,922
2
•••

platey

Top Member
Impact
2,778
in the uk we would say likewise

and if we typed likewize in to google in the uk google predictive text would show results for

likewise
 
1
•••

Grossu

Established Member
Impact
121
Radio test results from Radiotest.me:

9 respondents out of 10 spelled "brightstar".

0 respondents out of 10 spelled "likewize"
 
1
•••

LUP

TLDHubTop Member
Impact
1,005
Downgrade in my opinion.

Their new logo like a sh*t

Capture.PNG
 
1
•••