Dynadot

information Brands Value Domain Authority Because They Mistakenly Think Google Values DA

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There was an interesting thread on Twitter about DA, Moz's domain authority metrics. In short, a blogger named Chloë wanted advice on getting her blog's "domain authority up." John Mueller of Google made a joke that DA is not important and Google doesn't use it but she came back and wrote "it is the most important metric for brands, it's the first thing they ask for, and if it's high enough they ask for your stats."

The truth is, this metric is only important to brands because these brands mistakenly think and believe that Google on some level values domain authority. In fact, most of these brands think DA is a Google metric and you and I know it is not. Even if you think DA is a good comparison to Google's PageRank, does that even matter these days?

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