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BrandPa.com Experience (Brandable Domain Marketplace)

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Chris Hydrick

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BrandPa.com has announced their presence on NamePros...
Hi there! I'm sorry your experience with BB wasn't pleasant :/ If you'd like to try our marketplace please don't hesitate to do so :) We're new in the domaining industry but very eager to learn! Let me know what you think or if you have any questions :) This is us: https://brandpa.com/ (or if you'd like to read about the sellers' rules visit this page: https://brandpa.com/start-selling)

Look forward to hearing from you!
Granted, the above post is from the BrandBucket experience thread, and will likely be deleted for being off topic / wrong thread, it was the first time I heard of them. The founder, @Jowita Emberton, had introduced herself in an earlier thread:

Hi guys! NamePros is a great website to get invaluable information about the domaining industry. As a reader, I'm here pretty much every day. As a writer, I'm starting today :)

I'm the founder of Brandpa (brandpa.com), a domain name marketplace similar to BB, BR or Namerific. We use AI and human knowledge to create and judge the names’ value according to how easy to pronounce and catchy they are.

I'm here to learn, get to know you and your recent experiences with other brandable name marketplaces :) We're still developing the business so any insight on our site (brandpa.com) or anything you're missing from other marketplaces will be very useful :)

Thanks!

I'm creating this thread to discuss their marketplace, and for those who have experiences with them.

Here's what I know so far:

The founder, @Jowita Emberton, runs two other online businesses according to her LinkedIn page.

Delighten.co.uk - Web / brand design firm.

Weddination.com - Polish wedding services

According to her LinkedIn, she has been operating BrandPa since August 2016. Though, the last cached Archive.org screenshot is a server error on October 4, 2016 HERE

BrandPa.com (2006) is registered to Oliver Emberton, founder and managing director of SilkTide.com.

Currently, there are 562 domains published / listed on BrandPa. It appears most domains listed are handregged by the owners. Not 100% on this; I will run a check when my program is working again.

After reviewing their listings, I found two errors.

upload_2017-2-20_14-26-8.png The domain regged is MonoRaptor.com, but the text reads ManoRaptor.com

upload_2017-2-20_14-27-32.png The domain regged is UnknownVenues.com, but the text reads UnknownVenus.com

At first look:


Pros
  • No Listing Fee
  • FREE Logos
  • Domain Owner sets price ($1,000+)
  • Forwards all offers for sellers consideration
  • Brandpa is a pretty memorable / catchy brandable domain.
  • Select 'On-Sale' marketing section
upload_2017-2-20_14-34-49.png

Cons
  • Low Alexa Ranking (4,557,819)
upload_2017-2-20_14-36-32.png
  • New site. Assuming low organic traffic, and low type-in traffic due to quality and quantity of inventory.
  • Piggy-back branding off BrandBucket in site footer see below
upload_2017-2-20_14-45-31.png

upload_2017-2-20_14-41-42.pngupload_2017-2-20_14-42-20.pngupload_2017-2-20_14-43-14.png upload_2017-2-20_14-43-54.png

  • Reviews are all from .co.uk domains, yet BrandPa doesn't sell any .co.uk domains. A quick glance at other domains owned by the reviewers and I wasn't able to verify any brandable .com's with history tracing back to BrandPa.
upload_2017-2-20_15-10-41.png

Personal thoughts: I respect that they "allow the seller to submit more domain names" by not charging a listing fee. To me this shows they are willing to work for your exclusivity. Should they gain popularity, I wonder if they'll sustain this business model and/or if their logo / listing quality will decrease over time when resources are spread across the masses.

@Jowita Emberton = Feel free to comment / fill in any of the blanks. :penguin:
 
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Are you sure it means after? Alexa says upstream means visited immediately before....

Show attachment 77756

Note: screenshot above is for Brandpa from https://www.alexa.com/siteinfo/brandpa.com. This updated version no longer has brandroot in brandpas top 5 upstream sites.

Before, after - doesn't make any difference. The point is that people type-in those names one after another. And given the source, it means even less, because normally regular buyers don't have alexa toolbar installed. Most of the users would be webmasters, seo specialists etc., so that would be their behavior...
 
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Hello. Just wanted to share my little experience on brandpa:
- After summit for the first time some names on Brandpa, the page says the team will reply if they accept my names in a place of 2-3 days.
Summited on thursday 11 January, almost 18 January ( 7 days ) and got the following:

-Still any response of the Brandpa team.
-After summited Brandpa names “0” e-mails received, BrandBucket for example when summit your names they reply to you with an e-mail telling you that you summited “X” names, that they will review, etc... don’t know.. some of professional duty you know..
Also in BB in 2-3 days you got your domains reviewed.

To sum up: “ at the moment” , I have to put the feedback on brandpa as a Non-professionals, poor service, low customer support. Of course I may heard in the following post the opposite, but MY EXPERIENCE, was that. I was disappointed, I was very happy to try new options, but it seems It’s like almost everything in life, like A good beer, good brand, they have on their back a team, a complete R&D, etc... Like all the tings in the life, if you want a good service, and a professional touch, pay for it, it may worth, just for a few bucks more you won’t have headaches.
So I am moving back to king, BrandBucket, spend few bucks more, and expect no surprises again.
Kind regards.
 
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Decided to give them a go. Signed up last week and have 1 domain name published. Will maybe add more in the near future but I'll be sure to let you all know how it goes.
 
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Decided to give them a go. Signed up last week and have 1 domain name published. Will maybe add more in the near future but I'll be sure to let you all know how it goes.
I will be glad following your good news.
Kind regards mate.
 
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Hello. Just wanted to share my little experience on brandpa:
- After summit for the first time some names on Brandpa, the page says the team will reply if they accept my names in a place of 2-3 days.
Summited on thursday 11 January, almost 18 January ( 7 days ) and got the following:

-Still any response of the Brandpa team.
-After summited Brandpa names “0” e-mails received, BrandBucket for example when summit your names they reply to you with an e-mail telling you that you summited “X” names, that they will review, etc... don’t know.. some of professional duty you know..
Also in BB in 2-3 days you got your domains reviewed.

To sum up: “ at the moment” , I have to put the feedback on brandpa as a Non-professionals, poor service, low customer support. Of course I may heard in the following post the opposite, but MY EXPERIENCE, was that. I was disappointed, I was very happy to try new options, but it seems It’s like almost everything in life, like A good beer, good brand, they have on their back a team, a complete R&D, etc... Like all the tings in the life, if you want a good service, and a professional touch, pay for it, it may worth, just for a few bucks more you won’t have headaches.
So I am moving back to king, BrandBucket, spend few bucks more, and expect no surprises again.
Kind regards.

Hm, that is weird. I always receive an email immediately after submitting names. Did you check the spam folder? The review process is a bit slower than usual at the moment, that's true, but my domains get reviewed within a week or so, and that's acceptable for me.
 
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Is Brandpa backed up? its been 7 days and still no answer on domains. I know about 4-5 years ago BB would take sometimes a month to review domain names. Now they are very fast and consistent. This is my first time submitting domains to BP. With all the great reviews here I thought what the hell.
 
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Yes they are delaying abou 7 days. They don’t apologize or let you know what is happening. I decided to stop working with they.
 
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To me they answer. I wrote them in facebook too. Now I have to wait for listing the domain. I'm wondering, will they ask me about - what category do I think is fine for the domain, something else?
In the email they send it says - 2 weeks is normal for review + logo and desc. Ok, then I wait. But I'm still waiting for 15 days (ink. the beginning review).
 
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They take two weeks to do all that, B.B. reviews fast but also takes at least 2 weeks or more to actually list your name. Sounds like you are in a big hurry. Put it on your own landing page.
 
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Just patience, BP is slowwww...my names were accepted after more than 8 days...Waiting for 20 days for few names, still not published. Immediately paid fees and redirected names to BP.
 
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It seems yesterday two of my domains were sold on Brandpa :) I cannot disclose the details yet, because the transfer is not done.

About the slowness: I think this is the result of Brandpa's generosity (i.e. letting the domainers submit not yet registered names), but it's over, they do not accept unregistered domains any more, which will definitely improve approval speed.
 
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Slowness is not a problem at all, problem is that info that says "it takes 3-4 days"... sellers are just impatient when they expect feedback sooner.
Other things looks promising on BP...
 
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>> letting the domainers submit not yet registered names), but it's over, they do not accept unregistered domains any more, which will definitely improve approval speed.

@kaposzta - I agree it will likely make the approval process quicker with less unregd volume being tossed at them. I only wish they would have sent out an email informing us that the policy had changed rather than blind siding us with the change.
 
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>> letting the domainers submit not yet registered names), but it's over, they do not accept unregistered domains any more, which will definitely improve approval speed.

@kaposzta - I agree it will likely make the approval process quicker with less unregd volume being tossed at them. I only wish they would have sent out an email informing us that the policy had changed rather than blind siding us with the change.

It's going to be published in the next newsletter. I didn't see it coming, I had more than 40 domains under review when the change was made :) I think it would be beneficial both for Brandpa and the sellers if there were a way for submitting unregistered names, either paying $1 per domain like at Brandbucket, or a very limited number for free, maybe 1 per day.
 
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Yes they are delaying abou 7 days. They don’t apologize or let you know what is happening. I decided to stop working with they.
Did you happen to message them at all? They replied to me same day when I asked. They are probably backed up with tons of submissions. I have submitted 10 names and 2 got accepted. Not bad, they’re mainly looking for GOOD 7 letter and below brandables. Ive been waiting about 10 business days and my name should be published this week :) surprisingly, my worst name got published for a good price lmao
 
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Did you happen to message them at all? They replied to me same day when I asked. They are probably backed up with tons of submissions. I have submitted 10 names and 2 got accepted. Not bad, they’re mainly looking for GOOD 7 letter and below brandables. Ive been waiting about 10 business days and my name should be published this week :) surprisingly, my worst name got published for a good price lmao
Your name shouldn’t be as bad as you think :) congratz
 
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Of my recent submissions, it appears Brandpa's philosophy for name approvals is very different from Brandbuckets. Brandable names are themselves highly subjective but even then, the divergence is quite stark.

I submitted several BB published and accepted domain names and most of them were rejected by Brandpa. Other names which I thought were good but rejected by BB were accepted by BP.

Overall, the appraised prices at BP are higher than at BB. Plus low listing fees and lower commissions. All them make BP fairly attractive
 
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Of my recent submissions, it appears Brandpa's philosophy for name approvals is very different from Brandbuckets. Brandable names are themselves highly subjective but even then, the divergence is quite stark.

I submitted several BB published and accepted domain names and most of them were rejected by Brandpa. Other names which I thought were good but rejected by BB were accepted by BP.

Overall, the appraised prices at BP are higher than at BB. Plus low listing fees and lower commissions. All them make BP fairly attractive

That's all true, and a published name on BP has a bit more chance to be sold (as the inventory is 50k+ at BB, and around 2k at BP). If you have a 100 domain portfolio on BB (let's say these are "average" names), that means you have only 0.2% share, so you can expect 0.2% of the sales. The same portfolio can deliver 5% of all sales on Brandpa... And I'm not sure if BB's traffic is 25x high than BP's.

Another factor is that BB may have 30-40 sales a week, which could be very difficult to handle by the sales team, and you cannot expect that they handle each domain sale with the same care and enthusiasm - but I think each sale is crazy important for Brandpa, so they are communicating with the buyers more successful (trying to increase their offer). But it's just a theory :)
 
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>. It's going to be published in the next newsletter. I didn't see it coming, I had more than 40 domains under review when the change was made :) I think it would be beneficial both for Brandpa and the sellers if there were a way for submitting unregistered names, either paying $1 per domain like at Brandbucket, or a very limited number for free, maybe 1 per day.


@kaposzta - I agree. I liked being able to submit unregistered names, then if accepted registering the domains and paying the $5 Brandpa fee to list them on the site. It was sort of like the "old days" of sampling domains.

The $1 review fee is one change that BrandBucket made that is an extremely efficient way for sellers to expand their account portfolios. And the $1 fee per domain reviewed is reasonable.

I like making informed decisions. The "guesswork" process now in place for submitting is not very efficient from a capital (inventory) investment perspective.

>> or a very limited number for free, maybe 1 per day.

I like that idea!! (I just re-read your post). Yes, they could have a separate Free Submit tab that has a 24 hour timer allowing 1 free (non-reg) submit per day. This will throttle the volume of potential junk (non-reg) submissions, but also provides us a venue for "sampling".
 
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To the people who have sold domains - how long it took from listing to selling?
In the dashboard section it says something like 168 days. Was it like that or you sold your domains faster?
 
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It took me 150 days to sell a domain (actually, I sold two domains on the same day).
 
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That's all true, and a published name on BP has a bit more chance to be sold (as the inventory is 50k+ at BB, and around 2k at BP). If you have a 100 domain portfolio on BB (let's say these are "average" names), that means you have only 0.2% share, so you can expect 0.2% of the sales. The same portfolio can deliver 5% of all sales on Brandpa... And I'm not sure if BB's traffic is 25x high than BP's.

Another factor is that BB may have 30-40 sales a week, which could be very difficult to handle by the sales team, and you cannot expect that they handle each domain sale with the same care and enthusiasm - but I think each sale is crazy important for Brandpa, so they are communicating with the buyers more successful (trying to increase their offer). But it's just a theory :)

I think that's a good theory. However, as reports of sales on Brandpa start to roll in more frequently (as seems to be happening), more people will start throwing inventory there and if there's an advantage it will erode over time.

That's the problem: success breeds lower sell-through rates.
 
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I don't like that they list domain age as a selling point on the landing page. What if you caught a great domain and it shows a 2018 registration date? I think they should remove that right away. Age of a domain doesn't determine worth to an end user. End users could care less how old it is.
 
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I don't like that they list domain age as a selling point on the landing page. What if you caught a great domain and it shows a 2018 registration date? I think they should remove that right away. Age of a domain doesn't determine worth to an end user. End users could care less how old it is.
I agree, also, their aging structure needs a bit of tweaking considering domains with around 2 years of age are considered an aged premium there. All in all, I love brandpa and I like the way everything is right now! I submitted only 3 unregged names before they made the change but, whatever thats totally fair.
 
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