NameSilo

Brand name testing for Anonymous Smart Search aggregator

Labeled as discuss in General Domain Discussion started by Rob Monster, Aug 22, 2019.

Replies:
162
Views:
9,206

?

Which names do you prefer for an Anonymous Smart Search engine?

Poll closed Aug 26, 2019.
  1. Decrawl.com

    27 vote(s)
    18.4%
  2. Incogne.com

    7 vote(s)
    4.8%
  3. Searchcow.com

    4 vote(s)
    2.7%
  4. Toki.com

    38 vote(s)
    25.9%
  5. Brung.com

    5 vote(s)
    3.4%
  6. Updig.com

    3 vote(s)
    2.0%
  7. Qhain.com

    2 vote(s)
    1.4%
  8. Jaroo.com

    3 vote(s)
    2.0%
  9. Searchful.com

    8 vote(s)
    5.4%
  10. Vesh.com

    7 vote(s)
    4.8%
  11. Zuwk.com

    1 vote(s)
    0.7%
  12. NetNut.com

    4 vote(s)
    2.7%
  13. AskSite.com

    6 vote(s)
    4.1%
  14. Yoxt.com

    3 vote(s)
    2.0%
  15. Unicrawl.com

    7 vote(s)
    4.8%
  16. SearchIt.com

    60 vote(s)
    40.8%
  17. Lookue.com

    3 vote(s)
    2.0%
Multiple votes are allowed.
Total: 188 vote(s)
  1. Levi_charlz

    Levi_charlz Top Member VIP

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    2AA7091F-E0C1-4563-9629-DC95EA712427.jpeg 35FEA8DD-2D35-46F5-952D-45E9D71F58F0.jpeg 053B9076-2F38-4E14-8CF8-04C129067E70.png 5745C4A2-8C96-4FEF-BF12-D803D3275C45.png
    Yes, Exactly! It invokes a nice relaxing image. Very innocuous, friendly even.
     
    Last edited: Aug 22, 2019
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  2. Gube

    Gube Member Epik.com Staff

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    SearchMoo is available :xf.grin::xf.grin:
     
  3. wwwweb

    wwwweb Top Member VIP

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    Maybe cowcowgo

    Some interesting choices, but we all know who owns the search engine market,
    Obviously the money here is going to be on the anonymous etc... features within the search, the name should identify that aspect of it.

    So many search engines have come, and gone, it’s really hard to gain traction in the space. You have to bring something that others can’t offer, or do something better.
     
    Last edited: Aug 22, 2019
  4. Gube

    Gube Member Epik.com Staff

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    upload_2019-8-22_10-9-29.png upload_2019-8-22_10-28-24.png
    Almost the same font as duck duck go ^^ :whistle::xf.grin:
    (Edit : new logo, you can click on it to see it bigger)
     
    Last edited: Aug 22, 2019
  5. Goldenmoney

    Goldenmoney Established Member

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  6. HappyW

    HappyW Owner of NamesMaker.com Gold Account

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    No.1 Toki
    No.2 Searchit
    No.3 Searchful
     
  7. loredan

    loredan Top Member VIP ★★★★★★★★★★

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    I voted for SearchIt.com , seems to be the obvious choice imo...
     
  8. Ategy.com

    Ategy.com NameCult.com Gold Account VIP

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    A very important question is who is the target end user market?

    Is it just the small sub-set of people who are heavily into Alt-Tech? Or do you want to reach out to the much larger global audience where the majority of people don't know and don't care about terms such as decentralisation etc?

    If it's the later (which I think ultimately should be if you want the most possible users), then that really disqualifies DeCrawl and Incogne, which I unfortunately would say aren't the best of brands to begin with,

    While it's fun to have animal imagery, SearchCow will end up sharing namespace with internet heavyweight Tucows.

    I really like Toki as a brand. Seems a bit of a shame it doesn't already have a home in the crypto space (Tokens) .. seems like the absolutely perfect name for a crypto mascot! Some could argue that it doesn't quite pass the radio test (Toky, Tokie, Tockie, Tokey, etc), but the brevity of 4 characters really offsets that a lot and it is quite memorable and phonetically strong

    Without listing them all, the phonetics of many of the brandables just aren't very strong enough to ever get viral traction in a niche that's already very established with huge brands.

    Jaroo is one of the exceptions to that and actually is nice and clear. I have several 5L brandables with double "oo" as I like the logo potential of using eyes or a smiley.

    I really liked your requirement of having the brand sound like a verb .. I thought it was extremely smart and forward looking ... unfortunately almost all of the candidates fail that test.

    One of the few that doesn't is Vesh .. although unfortunately the phonetics of that make it something to reconsider .. lol .. "Vesh it" > "Vesh*t" > "Veh-Sh*t"

    That bring us to "Search It" .. a very strong choice IMO. Although one big factor to consider is that it will never be trademarkable in the context of a search engine. Meaning that you will never be able to stop Google or anyone else from advertising "Search-It on Google". However, owning the trademark isn't an absolute must depending on the context and your business objectives. Almost all "Keyword Domains" have that same issue, but that doesn't stop many from doing extremely well. Also, because it is overly generic and so exact on what you're doing, as a brand, you'd pretty much always need to use the full "SearchIt.com", making it a little longer than you were hoping for. Again though, the domain is so specific that the overall benefits could outshine the little issues against it.


    Overall I'd say by far the 2 best choices (in no particular order) are SearchIt and Toki. I'm really sorry to everyone else, but the rest really don't come anywhere close. Forced to choose a 3rd would actually be Jaroo mainly because the other choices really aren't strong phonetically or for other important reasons. If your target audience is exclusively those deeply into Alt-Tech then I suppose DeCrawl could be something to consider, but to someone even middle ground in Alt-Tech awareness, the "De" is a negative and at first I really didn't even get the significance of the name until I saw someone talk about it above.
     
    Last edited: Aug 22, 2019
  9. BuyBrandWeb.com

    BuyBrandWeb.com Praveen Chidaboyina PRO Gold Account VIP

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    Voted for SearchIt.com but I like Toki and Searchful as well!
     
  10. WebFires

    WebFires Top Member VIP

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    Koadle

    Would of been great name
     
  11. Gube

    Gube Member Epik.com Staff

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    Sorry, But difficult to spell, and I don't see the meaning..
     
  12. Welberch

    Welberch Welberch, LLC Gold Account VIP ★★★★★★★★★★

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    Vesh.com in our opinion.
     
  13. Domains Ted

    Domains Ted Established Member

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    The name I vote got the maximum number of votes.😁
     
    Last edited: Aug 22, 2019
  14. Nahdism

    Nahdism Established Member

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    Incogne .... sounds best for incognito mode, which is the main purpose for forming anonymous search engine :)
     
  15. doc24

    doc24 A Wish Sandwich Gold Account

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    Ategy .. Like the response
    What I think everyone forgets..This is a bunch of domain people and the reasoning behind all of this is a selection of the easiest and most likely to be branded in all aspects.. Google and Bing are easy to remember and have a ring to them..Cool names to use, easy for a logo etc etc., there for while searchit.com is the keyword favorite it will not in any way be cool sounding and is so generic that the other search engines will always dominate it, no matter what you do.

    Ategy brings up another very important item in trademark..There is no way searchit.com will be a trademark and if you dont protect your brand, whats the point. Because whether you like it or not, it must be a brand and trademarked...Thats not even including the advertising aspect and the cool factor when using or describing it. In todays world that really matters for a name.

    Toki and Jaroo meet those expectation, hands down

    Good luck to everyone
     
  16. Investful

    Investful Established Member

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  17. vravis9

    vravis9 Top Member VIP

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    Nice analysis @Ategy.com

    Good points to think about..

    I also sent Querch.com
    (Query+Search) as one of names... I thought it sounds well to say ''Querch it..."

    Other names..
    Incogne
    Incognod
    Incognode

    Hope best one wins !!

    Thanks,
    Ravi
     
  18. Kpett

    Kpett Established Member

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    With a good marketing push, Toki could become known - but there are others already using the name, from Japanese whiskey and restaurants to a game on Nintendo Switch.
    [​IMG]
     
  19. NameSplice

    NameSplice Established Member

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    Can we get back to telling people "How about you Search It" instead of "How about you Google It" :xf.smile:

    I like searchit

    Imo
     
  20. Mister Funsky

    Mister Funsky Top Member VIP

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    I assume submission time is over?

    Had I know the finalists would not be posted here I would have submitted a name or two.
     
  21. Rob Monster

    Rob Monster CEO, Epik Epik.com Staff PRO Gold Account VIP

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    The semi-finalists are posted in a separate thread where a screening poll is being run:

    https://www.namepros.com/threads/br...smart-search-aggregator.1150560/#post-7362389

    There will be a final poll outside of NP. We are still taking some late submissions just in case a slam dunk candidate comes along to go into the final.

    Rob
     
  22. biggie

    biggie Top Member VIP ★★★★★★★★★★

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    I like toki com, but also was thinking along similar train
    depending on how it's pronounced, initially that may open door to traffic loss, due to typos.

    searchit com seems like a good option, as it's the most commonly used phase, describing the action of enquiry thru a search engine.

    though, trying to tell someone to "search it at searchit.com"... they may ask. "go where to search it"? :)
    that's if, they don't get it, that search it.com is the domain name of the search engine

    imo...
     
  23. Mister Funsky

    Mister Funsky Top Member VIP

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    Not wanting to be classified as a negative nelly, I will not list why I don't like a particular name (unnecessary to cast aspersions on another persons selection/name). I will simply say, of the names offered, SearchIt is the best.
     
  24. vincew

    vincew Established Member

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    If passing the radio test is important - and I don't think any domain 100% passes this test - toki could easily be confused with toky, tokey, tokie, tokee, and any similar name that has a Q in place of the K.

    Of course, "google" doesn't pass the radio test either and they've done alright with it.
     
  25. NameDeck

    NameDeck Design. Develop. Deploy. VIP

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    Searchit. It's a no-brainer. The brandables are nice but all come with issues of their own.
     

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