Effective approaches to gambling for webmasters: banners that convert
well
Banner ads were one of the first forms of online advertising. But that doesn’t
mean it’s lost relevance over the years. The popularity of this format is due to
its high efficiency and the ability to significantly increase the conversion rate
(especially if we’re talking about mobile traffic, which has long accounted for
more than 50% of search and other traffic).
How should a webmaster use this ad format when working with the gambling
vertical? What steps do you need to take to create a truly converting banner?
Are there any secrets? Let's find out the answers to all these questions.
How to design a genuinely effective gambling banner
When designing gambling banners, you need to pay attention to the following
moments. The most interesting thing is that creating a banner is almost the
very last thing to do when trying to secure a high conversion rate for your ads.
Identifying the goals of our ad campaign (AC)
Here are the goals of an AC of a
webmaster promoting a casino
(or any other gambling project):
- Increasing brand awareness.
- Getting new players to register.
- Notifying players of bonuses, promotions.
- Driving traffic to a new project.
Having decided on the ultimate goal of the AC, you can get an
understanding of whether you’ll need CTA (call to action) buttons.
Write out different versions of the text
Based on the information obtained from the points above, you can start writing
texts for your banners.
Here’s what they should be like:
- Short.
- Simple.
- With a call to action.
What to write about? About current discounts and promotions, about the
opening of a new casino (or a new section on the casino website), about a small
minimum deposit, about a "ridiculous" withdrawal amount, etc. And different
content options are needed to test them out and select the most effective ones.
Split-testing (А/В) different ads
A split test is a sort of experiment, during which representatives of the target
audience are shown various banner options. For websites, split testing means
placing banners in rotation. After completing this experiment, you can understand
which ads are viable and convert better and which should be discarded.
Without А/В testing, you won’t be able to launch a truly well-performing ad
campaign - this approach is as “hit-or-miss” as possible. And even if you think the
bundle you came up with is “flawless”, the TA may simply just not understand it,
and you’ll end up missing the target completely.
That’s what tests are for — they’ll show which banner attracts the most users to the
casino’s website and converts them. Moreover, tests will allow you to preserve your
budget considerably, since you won’t be wasting money on poor performing ads.
How to increase a banner’s conversion rate: Top 3 secrets
1. Promise a bonus
In the ad text, you should post info that after registering, the gambler will get a
bonus like:
- 100% for their first deposit;
- 10 dollars for registering;
- 100 free spins for verifying their phone number/email ;
- etc.
Don’t make an animated banner where you promise $100 if the person
“catches” something on the screen (or hits a target or something). This approach
has long stopped working. So let us tell you about actually viable bonuses
and promotions.
2. Focus on emotions
In our situation, the strongest emotion that needs to be focused on is the ability
to make money fast and without effort (get a generous bonus from the casino
for registering). To enhance this effect, in your banner,
use images and
animations features:
- large amounts of cash;
- slot machines hitting the Jackpot;
- expensive cars and houses;
- etc.
In such ads, it’s best to show luxury items, the opportunity to become a winner, etc.
3. Use animations
If you properly add animations, the effectiveness of your banner ads will grow
exponentially. After all, when there is some movement on the screen of a
smartphone or a PC display (even if it is minimal), it attracts people’s attention,
and that’s exactly what we need. But just make sure not to go overboard with it.
Banner ads are one of the most effective tools when it comes to promoting
gambling offers. It can be bright, eye-catching, memorable. But, you need to
create the ad content competently. Then you will get the highest possible boost
to your conversion rate.
Contact info:
Skype: live:.cid.dfe175be2417cd13
Telegram: t.me/BiamoPartnersSup
Email:
[email protected]
