WilliamTaft.com
BuddyHolly.com
GeorgeOrwell.com
SinclairLewis.com
ShoelessJoeJackson.com
JamesDean.com
BillieHoliday.com
JohnPershing.com
That's a great list to kick around, for a couple of reasons.
Public figures and entertainers have different standing with respect to right of publicity claims which, yes, can be passed on. Some celebrities have earned much more dead than alive. That's particularly true of, say, Buddy Holly, but also true of such merchandising powerhouses as Elvis and Marilyn Monroe.
Come to think of it, there are still quite a few more tour dates for Zappa Plays Zappa (
http://www.zappaplayszappa.com/tourdates.html), and if anyone is in the Wilmington, Delaware area on the 30th, you can have my wife's ticket, since I can't persuade her to go with me. I wouldn't miss it for the world, though.
But, anyway, there was a pertinent lawsuit a while back brought by Arnold Schwarzenegger against people selling bobble head dolls. To the extent the dolls were trading on his image as governor of California, that's fine - as a politician, he does not have a claim to a right of publicity in it. However, to the extent the dolls were trading on his image as the Terminator, then that is an impermissible use of his reputation in connection with his goods and services as an entertainer.
So, right there, William Taft and John Pershing are historical public figures which you can fairly use for a variety of things.
On the other end of the scale would be Shoeless Joe Jackson, James Dean, Billie Holiday. James Dean is still probably worth a fortune in ongoing revenue in particular.
Scientific and literary figures are a crapshoot. The Tolkein estate is positively rabid:
http://domains.adrforum.com/domains/decisions/204083.htm
It turns out that for most run-of-the-mill dead celebrities, there is one licensing agency which seems to be their favorite. Compare the outcome in:
humphreybogart.com
http://domains.adrforum.com/domains/decisions/144631.htm
(complaint denied)
and
humphreybogart.com
http://domains.adrforum.com/domains/decisions/162770.htm
(Transfer)
That's right - same domain, same respondent, two different outcomes.
Same thing happened with the two AlbertEinstein.com cases at WIPO.
Here are some more NAF cases, since CMG Worldwide is something of a frequent flier there:
94187 jamesdean.net
CMG Worldwide, Inc. v James Dean Internet Club
Transferred
94661 chuckberry.com
CMG Worldwide, Inc. v Alessandro Bottai
Transferred
94909 leestrasberg.com
CMG Worldwide, Inc. v Eric Dluhos
Transferred
95641 princessdi.com princessdiana.com
CMG Worldwide, Inc. v Naughtya Page
Transferred
95645 dianaspencer.com
CMG Worldwide, Inc. v Steve Gregory
Transferred
95966 vincelombardi.com
CMG Worldwide, Inc. v Lombardi
Transferred
97061 EnglandsRose.com, Englands-Rose.com, DianasLegacy.com, DianasRoses.com, DazzlingDiRose.com, CandleInTheWindRose.com, DianasLegacyInRoses.com, ToMummyRose.com, ARoyalBrideRose.com, PrincessCharmingRose.com, ThePeoplesPrincessRose.com, LadyDianaRose.com, PrincessOfWalesRose.com, ShyDiRose.com, HerBoysRose.com
CMG Worldwide, Inc. v Bonnie Masterson
Claim Denied
You'll also notice in these, that CMG Worldwide wasn't the complainant, but the attorney was Lawrence Molnar, who, I swear, attracts dead clients like no lawyer I know. If you are famous, and dead, then he's the man you want to talk to:
96671 johnunitas.com
Unitas Management Corp. v Noreserve Inc.
Transferred
220007 annanicolesmith.com
Anna Nicole Smith v DNS Research, Inc.
Claim Denied
621110 kendrawilkinson.com
Kendra Wilkinson v Kendra Wilkinson
Transferred
702606 dorothydandridge.com
The Estate of Dorothy Dandridge v Dick Lobin
Transferred
Check out this guy's client list:
http://www.cmgww.com/clients.html
Now, interestingly, he includes General George S. Patton. IMHO, Pershing was a better general and the movie version of "Patton" was accurate insofar as, yes the man was a nutcase but, no, it did not make him a better military leader or strategist. If you're willing to tolerate unacceptably high losses for the sake of being a prima donna against a less well-equipped enemy then, yes, you too can be a "hero".