All that really comes to mind is a news source tracking billionaires, or any exciting / relevant things they're doing. Personally, I don't like it, or see great desire in it. Something along the lines of money, coin, green buzz would have been a nice alternative...would be more like reporting financial trends / excitement, in that regard. Alternatively, a sector / industry in particular...crypto, stock, property, retail, fashion, music, game buzz...the focus of such things is better. IMO