AMA: We got a Tier 1 parking feed 4 months before everything changed. Ask me anything

[Paul_GiantPanda]

Hello NamePros! I'm Paul, the CRO of Giant Panda (giantpanda.com).

We spent years negotiating for the first new Tier 1 parking feed in over a decade, and were finally approved and launched in November of 2024. Fast forward 4 months, and, as everyone here knows, the Tier 1 ad network began an initiative that will markedly constrain advertiser access to domain traffic.

We have been parking names for years, but in our relatively short time as a parking company I've learned a lot about how the parking ecosystem works. I like to think I have perspective now that I didn't have when we were purely buying and parking names with other companies.

Many of our current clients (hi, y'all) have asked my thoughts on the future of domain traffic monetization, so I thought I'd open up a thread and let anyone ask anything. As the readers of my newsletter know, I like to speak transparently and extensively (maybe too extensively!) about domain parking.

I will be wildly embarrassed if no one responds to this, so, please, ask me anything! About the ideal types of domain traffic? About the reasons for these latest Tier 1 changes? About the past, the present, and future of domain parking? And, of course, I'm happy to talk about Giant Panda, what we do differently, and how we're moving forward into this new era.

This is a sponsored post.​

 

[Zsolt Bikadi]

Honestly, I find that if we give T1 relevant keywords that get clicks and make money for the advertiser, they will end up using those keywords nearly 100% of the time, hard set or not. It's why we created the Optimization Usage data points you see on the keyword data. "Attempts" is how many times we suggested a keyword to T1. "Shown" is how many times they accepted and used it. If that optimization usage percentage is at or near 1.0, then T1 loves the keyword and is going to use it pretty much every time.

Show attachment 273849

Now I understood what usage means here - you should multiply it by 100

 

[End Game]

Now I understood what usage means here - you should multiply it by 100

I think he did, thanks

 

[doidomnola]

I also think there is some liability risk management at play with how two-click parking pages are structured. By making people select a relevant keyword from a list before showing them ads, you can argue this person explicitly requested more information about a topic. If they typo'd a large insurance company's name and immediately land on an ad for a competing insurance company, I imagine there'd be some lawyers who would be either excited or concerned, depending on which multi-billion dollar company they worked for.

I'd think if one typoed Geixo or Statefarn than ads for those specific companies would show. If Geico or State Farm are not in your network, then displaying unbranded search options make sense.

 

[wreckingball]

The drop has not been significant to date. Rather minor.
There is an updated schedule with another round of advertisers being opted out on 14 Apr which is likely to be another small group with maybe a bigger group of advertisers opted out in May. So looks like May might be the bigger impact date.

Just went digging. Looking May 5th.

 

[thetrafficman]

Just went digging. Looking May 5th.

Every month to close a small number of inactive accounts, this impact is not big, the biggest impact is the 12.2024 mandatory changes to the second page of the template design, which is the direct cause of the CTR and income directly down 60% of the direct cause!

 

[hal]

Every month to close a small number of inactive accounts, this impact is not big, the biggest impact is the 12.2024 mandatory changes to the second page of the template design, which is the direct cause of the CTR and income directly down 60% of the direct cause!

Why do you think only inactive accounts? This is not my understanding based on what I have heard.

 

[Gabrils]

I just singup on GiantPanda and now my application under review. I have parked my domains on afternic but today i moved to TheParkingPlace because afternic very bad in term of revenue. Let's hope once my application approved on your platform then i will moved all my domains to GiantPanda.

 

[Gabrils]

I just set account based nameservers and all the domains automatically added in my account and one thing i want to share on my one domain redirecting to a porn site, this very bad before on afternic this never happen.

 

[Paul_GiantPanda]

I just set account based nameservers and all the domains automatically added in my account and one thing i want to share on my one domain redirecting to a porn site, this very bad before on afternic this never happen.

We have an adult monetization channel for names flagged by T1 as adult. Send me an email with the name and I'll take a look. [email protected]

 

[Gabrils]

We have an adult monetization channel for names flagged by T1 as adult. Send me an email with the name and I'll take a look. [email protected]

Paul Now no more adult ads i think this might be previous network ads because sometime Dns take time to update and i checked right after set nameservers

 

[End Game]

The latest Domain Sherpa show podcast is a banger. Above Parking reps David Warmuz and Nathan Parker explain the latest parking happenings. Worth a listen.

 

[akenp2723]

Honesty, I test all my domains, around 2 months. Total 18,000 visitors only get 2 clicks and earn 0.27 cent and many alternative ad without pay any cent. I can not upload image.
I see you post for many pages about Eutopia and Lavender field or Fantasy dream but how can I go in there.

Best regards

 

[Joe drake]

Hello NamePros! I'm Paul, the CRO of Giant Panda (giantpanda.com).

We spent years negotiating for the first new Tier 1 parking feed in over a decade, and were finally approved and launched in November of 2024. Fast forward 4 months, and, as everyone here knows, the Tier 1 ad network began an initiative that will markedly constrain advertiser access to domain traffic.

We have been parking names for years, but in our relatively short time as a parking company I've learned a lot about how the parking ecosystem works. I like to think I have perspective now that I didn't have when we were purely buying and parking names with other companies.

Many of our current clients (hi, y'all) have asked my thoughts on the future of domain traffic monetization, so I thought I'd open up a thread and let anyone ask anything. As the readers of my newsletter know, I like to speak transparently and extensively (maybe too extensively!) about domain parking.

I will be wildly embarrassed if no one responds to this, so, please, ask me anything! About the ideal types of domain traffic? About the reasons for these latest Tier 1 changes? About the past, the present, and future of domain parking? And, of course, I'm happy to talk about Giant Panda, what we do differently, and how we're moving forward into this new era.

This is a sponsored post.​

Maybe have parkers domains be reviewed by advertisers and give them an option to buy the domain

 

[inzo]

The latest Domain Sherpa show podcast is a banger. Above Parking reps David Warmuz and Nathan Parker explain the latest parking happenings. Worth a listen.

Anywhere to find the link of the podcast?

 

[doidomnola]

Anywhere to find the link of the podcast?

 

[End Game]

Anywhere to find the link of the podcast?

Try this link. The April 17 show…

https://domainsherpa.com/