Advantages of .online domains to end user -ranking?

[Brands.International]

Hi guys,

I have larger set of .online domains in various languages, and I am about to approach various end users.

I would like to get some idea about this - do you think there is any sale pitch in regards of how good keyword .online domain can influence ranking in google search? (and therefore can save end user some costs related to adword campains).

Example : there are 1000 different eshops selling jewelry..some of them has "jewelry" in their domain name, some of them are brands (no connection to word jewelry whatsoever)...in case all sites are equally developed, will domain like jewelry.online has a competetive advantage over something like bestchicagojewelryjohnandmary.com? If that is the case, how exactly would you explain that to end user?

many thanks

 

[mr-x]

It helps when people reference your website by name with a link.

I would also say people know what to expect when they click that link or type the domain name in to their browser address bar. Much like clicking a PPC ad.

 

[Brands.International]

It helps when people reference your website by name with a link.

I would also say people know what to expect when they click that link or type the domain name in to their browser address bar. Much like clicking a PPC ad.

Yes, I would say that makes sense ...when someone clicks jewelry.online, he will probably know in advance what is going on at that site

 

[Jurgen Wolf]

It can't be explained apriori, because TLD itself - has no any impact on SERP, except ccTLDs which are used for geotargeting...

 

[mitok]

in case all sites are equally developed, will domain like jewelry.online has a competetive advantage over something like bestchicagojewelryjohnandmary.com?

Definitely yes (considering both have other SEO factors equal). In that case, Jewelry.online will be ahead in SERP for both, the jewelry search and the jewelry online search. Jewelry.online will also be the pure keyword jewelry. Whoever tells you anything else has no clue about SEO.

However, potential end-users understand SEO even less than domainers (who generally know very little about SEO although think they know a lot) and that is the problem as you will not have the opportunity to educate them.

You can be the first in SERP (globally) for "jewelry" even with LetsEducateSomeSmartAsses.pt, but you will have to spend much more time/money on SEO in that case.

Considering that all other SEO factors are equal, and having Jewelry.online and MyJewelryOnline.com, Jewelery.online will be ahead in SERP for the searches of jewelry and jewelry online. Period.

 

[ksusha64]

Hi guys,

I have larger set of .online domains in various languages, and I am about to approach various end users.

I would like to get some idea about this - do you think there is any sale pitch in regards of how good keyword .online domain can influence ranking in google search? (and therefore can save end user some costs related to adword campains).

Example : there are 1000 different eshops selling jewelry..some of them has "jewelry" in their domain name, some of them are brands (no connection to word jewelry whatsoever)...in case all sites are equally developed, will domain like jewelry.online has a competetive advantage over something like bestchicagojewelryjohnandmary.com? If that is the case, how exactly would you explain that to end user?

many thanks

Google clearly stated new gtlds have no edge of any kind over com or anything else. New gtlds have huge disadvantage of getting links and suffer in seo because of it. New gtlds names are brand new and have little age on them also hurts seo. new gtlds are much INFERIOR for seo purposes. Its clearly stated by google and facts.

 

[ksusha64]

New gtlds have much inferior click though rate as well. Anyone who developed anything would stay away from them. How about the fact that they can raise prices on renewals. Lets say u open jewelry.shop and pay $20 for it. Once they see u have successful business they will make it 200K a year renewal
Its total scam. I have no idea what u guys talking about.

 

[ksusha64]

New gtlds maybe ok to do some crap marketing project, but no serious company would ever use them for their main business.

 

[mitok]

Google clearly stated new gtlds have no edge of any kind over com or anything else.

True. Just as the .com has no edge of any kind over new gTLDs.

new gtlds are much INFERIOR for seo purposes. Its clearly stated by google and facts.

Not true. Or please link to that exact statement from Google. I read only that new gTLDs are not in any advantage, but are not in disadvatage as well.

I also learned that Google cares about the extension when providing search results. This means that Jewelry.online is considered as an exact match of Jewelry online search, while MyJewelryOnline.com is considered only as a keyword domain. Exact match is superior than just a keyword match (with prefix and/or suffix).

Now we can go back to exact match discussion. Well, I will leave it to others. The exact match domain will still destroy any non exact match domain, with having other SEO factors equal. That is all what I have to say.

 

[Jurgen Wolf]

In terms of CTR - a proper snippet in SERP is significantly more important than TLD...

 

[ksusha64]

LOL ok. When u develop one site that gets any traffic on new gtlds u can tell us. Until now its your theories.

 

[mitok]

SEO is a one thing, and CTR, general adoption etc. are something else.

 

[HereDomainthere]

I have couple .online premium names with 10k + monthly searches and $10+ CPC...

 

[ksusha64]

Only a total moron would use .online for his business. The price of renewal can go through the roof. If u selling these names to endusers, but do not tell them about possible price increases you scamming them. Do not get in legal trouble selling bait and switch new gtlds.

 

[Jurgen Wolf]

I'm talking about CTR in SERP...
It is not enough to display your website among others... people also should click it...

 

[ksusha64]

First of all people do not trust new gtlds and for a good reason.They think its a scam so CTR will be lower of course. People click on dot coms instead.

 

[mitok]

The renewal price is an issue with new gTLDs, but I think we are only obligated to warn the end-users about the current renewal price.

BTW, I have no written guarantee that I will not have to pay my .com renewals $1,000 each from 2018 or 2028 or 2038

 

[ksusha64]

Most scams are run on new gtlds because the names are worthless. Nobody would use diamonds.com for scam but diamonds.online could be a total scam. I would never spend $1 on new gtlds ecommerce site. A great example is o.co from overstock.com. They lost tons of business because people did not trust 0.co thing. They still did not recover from that fiasco move.

 

[ksusha64]

Check out Coffee.club SEO. He paid 100 K for the name and spending a lot more for seo and marketing. Its almost dead after all the effort. Anyone with half a brain would know new gtlds are bad for business, bad for trust factor, bad for ctr rate and bad for your health.

 

[mr-x]

New gtlds have much inferior click though rate as well. ... I have no idea what u guys talking about.

You're making authoritative statements about a subject you admittedly have no experience with