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A recent Wired.com article does not give clues about what Google has in mind and implies G is working on it. I can guess based on what I would do if I was making a decision to kill url's, a very effective way to kill the URL would be to only only use search to go to a site and eliminate the address bar window from Chrome, imo.
So you do a google search for a product, service, word(s) or business you are looking for and you see a relevant list ranked by G based on how well the sites rank in the search index. For example, say you are looking for diabetes information. When you type-in the word diabetes you would see diabetes.org the website of The American Diabetes Assn ranked #1 and ahead of diabetes.com (which is only a drug company sales site) so it should not rank well compared to the large well known Diabetes.org site.
If G implements the above I see it in effect eliminating URLS (except urls which are developed websites and rank well in the search index) and domain values would I am fairly sure drop greatly to low levels near reg fee for many names regardless of extension. In fact if that seems likely to happen you may consider allowing most of your domains to expire soon and concentrating on developing your best domains. The possible scenario could basically destroy the domain business. In fact, I predict it would.
So you do a google search for a product, service, word(s) or business you are looking for and you see a relevant list ranked by G based on how well the sites rank in the search index. For example, say you are looking for diabetes information. When you type-in the word diabetes you would see diabetes.org the website of The American Diabetes Assn ranked #1 and ahead of diabetes.com (which is only a drug company sales site) so it should not rank well compared to the large well known Diabetes.org site.
If G implements the above I see it in effect eliminating URLS (except urls which are developed websites and rank well in the search index) and domain values would I am fairly sure drop greatly to low levels near reg fee for many names regardless of extension. In fact if that seems likely to happen you may consider allowing most of your domains to expire soon and concentrating on developing your best domains. The possible scenario could basically destroy the domain business. In fact, I predict it would.