Domain names face a number of threats, including AI personal assistants.
Our industry seems to spend a lot of energy battling between the relative value of old top level domain names versus new ones. It doesnβt spend enough time paying attention to the threats that the domain industry faces as a whole.
As I
explained on the DNW Predictions podcast last week, one of these possible threats is starting to appear.
A lot of people have said that voice control is a threat to domain names. I disagree. The idea of people telling their web browser where to go via voice does not eliminate the need for navigational signposts like domain names.
Yet, we are now inviting a new way of getting information and ordering goods directly into our living room: Amazonβs Alexa, Google Home and the like. We also have AI-powered personal assistants like Google Assistant and Siri.
Full Article Here:
http://domainnamewire.com/2017/01/05/threat-importance-domain-names/