A third of big companies buy [their name]sucks.com domains
Kevin Spiess / September 5th, 2008
Sorry, http://www.cokesucks.com and visasucks.com already taken
Source: Valleywag
35 percent of biggest companies own ____sucks.com
Kevin Spiess / September 5th, 2008
Sorry, http://www.cokesucks.com and visasucks.com already taken
http://www.neoseeker.com/news/8760-a-third-of-big-companies-buy-their-name-sucks-com-domainsA research company studied some web-habitats of Fortune 500 companies and came up with an interesting find: a full third of the companies studied have preemptively purchased website names with negative connotations, in order to keep the domain names out of the hands of people who might setup unflattering, critical websites.
For instance, 35% of the big-dog companies have purchased [companyname]sucks.com domains, like, say, shellsucks.com or wal-martsucks.com. Some companies really went far out of their way to purchase potentially unpleasant domain names: for example Xerox has purchased 20 unkind domain names, such as xeroxstinks.com, xeroxcorporationsucks.com and ihatexerox.net.
These preemptive purchases could possibly lead to a lucrative new avenue for cyber-squatters to get involved in.
Source: Valleywag
35 percent of biggest companies own ____sucks.com
http://valleywag.com/5046116/35-percent-of-biggest-companies-own-____suckscomA study of Fortune 500 and other companies found that one in three have bought the name, say, walmartsucks.com. But corporate attitudes toward hate sites vary widely between, say, Dell and Xerox:
FairWinds based its analysis on 1,058 domain names for companies on the Global 500 and Fortune 500 lists. Of the companies surveyed, 35% own the domain name for their brand followed by the word "sucks." They include Wal-Mart Stores, Coca-Cola, Toys"R"Us, Target and Whole Foods Market, according to FairWinds. Some 45% of these domains have yet to be registered by anyone. The study found that the majority of companies that do own these domain names publish no content on them.
Some have been much more aggressive than others. Xerox, for example, has bought or registered about 20 unflattering domain names, including xeroxstinks.com, xeroxcorporationsucks.com and ihatexerox.net. But other companies, such as Dell, have taken a more hands-off approach. DellisEvil.com, MyDellSux.com and IHateDell.info are for sale, but the computer maker says it has no interest in buying them.















