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25 criteria to be a premium domain name in 2022



Top Contributor
Ok so I hear a lot of domainers call their domain names " premium domain names " or " super premium domain names " or " ultra premium domain names " and I'd like to know what exactly that means in 2022? To me a premium domain name is one very popular English word with dot com at the end. That's my opinion and I'm not for one minute suggesting it's the same for anybody else. Maybe it's a purely subjective phrase without any established criteria? Below I have quoted several notable websites definition of what is a premium domain name, and then I've compiled a combined list of key features from them. Do you agree with the list? My objective here is to have a specific checklist to reference when a domainer calls their domain name a premium domain name, rather than just anyone being able to use this phrase without any criteria and I have to accept it as fact. Related question for @Alfa Mod Team are there any rules about using the phrase " premium domain name " in a sales thread or can anyone use this phrase without restriction? Can I say is a premium domain name, for example? Also for the record I have 60 domain names in my portfolio and I don't consider any of them to be premium domain names. And before anyone asks yes I used Namepros search and found one old thread from 2017 started by @mirecart and the last comment was by @strugar on November 4th 2017, so yes I checked out previous Namepros threads, yes I looked through Namepros help section and yes I scoured all content by the legend @Bob Hawkes. Still very puzzled by this important topic.

Notable websites description of a premium domain name


" Premium domain names are high-quality domains that have been previously registered but are available for sale at today's market value. A domain is considered to be high quality if the name is shorter, regularly searched, closely associated to the actual service or industry, and typically uses a TLD such as .com, .net, or .org. Such domains are easier to spell, easier to remember, and more intuitive. "


" Trustworthy TLD. The top-level domain (TLD) is the string of characters at the end of a domain. To be worth anything at all, a domain name needs to have a good TLD that doesn't compromise your ability to reach potential customers. In general, premium domain names will usually use the .com TLD or a relevant country code that suits the target audience. Brevity. Overly long domain names can be harder to remember. Likewise, domains with hyphens or other punctuation can be less successful due to this complexity. Any domain name needs to be concise in a practical sense that makes it more memorable. As a result, premium domain names usually consist of one to two words or two to four individual characters. Generic value. Many of the most valuable domain sales of all time dealt with domain names that had deeply generic names. For instance, consider, which sold for nearly $50 million. This sort of generic value dramatically increases demand thanks to industry-wide appeal, and it serves to amplify value in the process. Contains keywords and high domain authority. SEO is one of the keys to running a successful web presence in the modern day, and domain names can help. While Google has reported it does not weigh keywords in domain names, I've found it's generally true that domain names with keywords make up an outsized share of the first-page results. There are many potential reasons for this, but it is a trend worth keeping in mind. Two elements of a domain name that absolutely do affect SEO are age and domain authority. Domain authority is a value that shows the regard that Google holds a domain in, and purchasing an authoritative domain can save months or years on your SEO efforts. "


" Premium domain names are short, catchy, memorable names that are already registered to a person, entity or organization. The cost of a premium domain can range from a 3‐figure number to a 7‐figure number, depending on the demand. "


" A Premium Domain is a domain that already has an owner, but is being resold at a higher value to a potential end user. (Or, with the debut of New TLDs, a domain that the registry has reserved as Premium stock and thus priced higher than normal.) These domains tend to be short, keyword rich, and (in most cases) come with a hefty price tag. But despite the higher cost, they’re considered some of the most valuable domain names on the market. Just think of a few of the most expensive Premium Domains to ever sell: they included the likes of,, and, all of which take advantage of relative, generic keywords that millions of people search for online on a regular basis. "


" Not all domain names are created equal. Some are inherently worth more than others, especially to the right buyer. A premium domain name purchase is an investment in your business and your brand. Despite the heftier price tag, premium names pay off in the long run. Below, we'll look at various qualities characteristic of these domain names to help us understand why they're so desirable and commandeer a premium price. Qualities of a Premium Domain Name Short and to the point Brevity isn't just the soul of wit; it's at the heart of a great premium domain name. Short domain names are more memorable than longer names, and it pays to be the brand that people easily recall when in need of your goods or services. So, when selecting a premium domain name, don't get lost in too much text or "clever" usage of numbers and symbols. Contains relevant keywords A keyword-rich domain name lends itself well to your SEO efforts. Many websites that appear on the first page of search results have keywords in the domain name or are single-word domains. Widely-recognized TLD There's a reason why people say .com is king — it's widely recognizable and trusted. However, most .com domain names are already registered (at least the good ones, anyway.) If you want to purchase a one-word, keyword-specific domain name or a domain name that's an exact match for your business or brand name, you're going to pay a premium. You can also find premium names that utilize other trusted TLDs, like .org. Older domain and high authority Two SEO ranking factors that involve your domain are age and authority. Premium domain names are often older domain names seeing as they've been registered previously. And authority, a ranking factor developed by Moz, refers to how likely a domain is to appear in SERPs. Traffic history A premium domain name used in the past can have decent traffic history. And some traffic may still attempt to visit the domain and related site. Think of that traffic as potentially qualified prospects you didn't have to pay to attract to your site. Brandable Building a brand is easier when your domain name is memorable and recognizable. A brandable domain name demands a higher price because it's a great advantage to have in a competitive and crowded market. "


" Due to the large number of websites on the internet, it's not always easy to secure the most attractive domain for your project. Fortunately, when a high value domain expires it becomes available for re-registration, which is known as a premium domain. However, not all expired domains automatically become premium – an expired domain is simply one that has been previously used but not re-registered by the original domain owner. Premium names, on the other hand, are those that have retained their high marketing value to you as a business or individual. Premium domain names differ from ordinary ones because they often contain important keywords, are short and snappy, and have a proven track record of driving web traffic. For example, '', '', and '' are all memorable and clearly display the purpose of the site. Because of these qualities, they are highly sought after and can also be identified by their relatively high price compared to other domains. "


" Premium domains have a higher perceived value because they are short and memorable. Therefore, they are more expensive than a standard domain. Premium pricing can vary from being slightly higher than the standard price or up to ten, a hundred, or a thousand times more! The price of a premium domain is largely determined by the registry for each TLD. TLD stands for “top-level domain”, sometimes referred to as an extension. These are the characters to the right of the dot – for example .com or .blog. Since registrars (that’s us) must pay the registry for each domain, registrars must factor in the registry’s pricing model to determine how much to charge customers. At a high level, registries assign one of two main pricing models to domains – standard and premium. The prices of standard domain TLDs are listed on our Domain Pricing page. To view the price of a standard or premium domain, go to My Site → Domains → Add domain to this site and search for the domain you’re interested in. "


" The right domain name is one of the most important business decisions you will make. That is why NameBright offers you the option to purchase a Premium Domain name. A premium domain name is domain that can better convey your business to the world. They are pre-owned domains originally purchased years ago, but available to you now, on a premium basis. A premium domain can set your business apart and give the impression of a much longer online business history. Try our Premium Domain search and open up a whole new world of valuable domain name options! "

List of 25 criteria to be a premium domain name
  1. Previously registered or
  2. already registered
  3. Short
  4. Catchy
  5. Snappy
  6. Highly brandable
  7. Older than most domain names
  8. Previously developed with traffic history
  9. Regularly searched key words by millions of people
  10. Generic key words
  11. Service or industry related
  12. Uses the top level domain .com, .net or .org ( or other trustworthy T.L.D. ) or
  13. uses a relevant country code top level domain or
  14. uses a new top level domain and has been reserved as premium stock by the registry
  15. Easy to spell
  16. Easy to remember
  17. Doesn't include hyphens
  18. Doesn't include numbers
  19. Doesn't attempt to be clever
  20. One or two words
  21. Two to four characters ( if not a word )
  22. Large price tag
  23. High marketing value
  24. Clearly displays website's purpose
  25. Sets your business apart from others
Do you agree or disagree with this list of premium domain name features?
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Established Member
We´ve all seen already a lot of sales from not-premium 2-word names at higher BIN as some premiums!
I think it´s strongly niche and "right buyer" dependent. Example Casino, and a Casino running buyer on the watch for something to brand or to build on (one who doesn´t want or can´t grab a Casino dot com of course)

On another hand, If 2 word com, no matter if dictionary or tech phrases or whatsever, start to become premium, than true premium wouldn´t go with over a table anymore and the market would be different.

One word dictonary, L to LLL are definitely premiums. Everything else id discutable, even the weird asian numbers.


New Member
I wouldn't consider Godaddy, NetworkSolutions or Wordpress to be premium. I think of these more of brandable type domains.

To me premium would be one word, that's commonly used.

Or 2 words that are exact match for a popular service or generic product: CarWash, SepticTank, GarageSale...

Or CITYNAME+SERVICE of a big city and popular service: DenverRoofing, HoustonPlumbing, SeattleConstruction, PortlandHomes...
Would you consider as a premium name


Established Member
You wouldn't consider 'networksolutions' or 'wordpress' to be exact match?
These are companies; they were not a thing until they made it up. They have value to the owners because they are a match for a brand. If someone else owned them they would wind up in court. Not liquid. Not a premium experience.

A match to a natural dictionary term, even if multiple words, would likely be premium. It covers all the "hot dogs", or all "real estate". Very liquid. Frequently searched. No time in court. Cha ching!


Top Contributor
These are companies; they were not a thing until they made it up.
They chose them for their brands, but they did not make them up. They were and are a thing.
Sure, "WordPress" and "Network Solutions" are now established and protectable brands, but would you not agree that they are indeed exact match generic terms? "Word" & "press" for the printing & publishing industry, and IT companies have been offering "network solutions" for decades. Isn't this the very reason they chose them?
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