It's always disappointing and I think very counterproductive to all domain investors, yes even you, .com investors, to read a thread and it's corresponding comments without revealing the whole picture or story. The headline should read Uniregistrar's 16 TLD's will see a price increase. That is just one registrar out of about 3,000! Uniregistrar Corp's domain extensions are mediocre at best and pretty weak top to bottom with .link being their top extension at 375,000 registrations and then .click at 175,000 registrations. None of their other 23 TLD's has even close to 100,000 registrations. Their top 2 extensions, according to the article are only going to see a $1 to $2 increase. That is not really going to make or break those extension registrations. It's the weak ones that will need to raise prices to simply survive, as they are just not that popular, because they are so focused, as .hiphop and .guitars and .hiv attest to. Yes, it would be disappointing to start your business on a $12 a year extension and see it rise to say $100 a year, but if you are a business, that is not going to be the reason you fold up shop! Uniregistry has been ultra successful in garnering market share in total domains managed, so they must be doing something right. It's just one companies story, not the whole new gTLD market. To say the new gTLD's are dying or failing or are all going to screw their customers is just not factual! Some of the new gTLD's will die, it's just simple supply and demand, others will prosper and grow, but to say they are all a failure at this point is really short sighted and not very educated. Look at how well .xyz has done by selling many domains at promotional prices. (.99 cents) I think it's brilliant, as they bought themselves market share! They now have 6.5 million names registered. I am sure many were registered as cheap investments and will be dropped once full price renewals hit. But, they have gained a foothold in the market, simply by the number of domains that will be developed. It's going to be much easier for them to expand their user base as a registrar, than one offering $2,888 renewals. Another tiny company you may have heard of, GoDaddy, has done this successfully now for many years, how has it worked out for them? But to say Uniregistrar's upcoming price increase is a death knell to the new gTLDs, is just not right! The sky is not falling people...