company branding

The number of trademarks has been climbing steadily over the past decade, according to the World Intellectual Property Organization. That is making it harder and harder for businesses to find a name that hasn’t been taken by another company. So companies are having to get creative. Some...

The number of trademarks has been climbing steadily over the past decade, according to the World Intellectual Property Organization. That is making it harder and harder for businesses to find a name that hasn’t been taken by another company. So companies are having to get creative. Some...