I've recently started seeing so many companies in the AR space using .ar extension (argentina ccTLD)
lulu.ar, geenee.ar, jadu.ar, arthouse.ar, selfie.ar, arti.ar, fuse.ar, vary.ar, rendered.ar, waveoptics.ar, tropos.ar, hortus.ar, avatarhouse.ar, refined.ar, mirr.ar, elysium.ar, etc
but...