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aesthetics

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  1. Bob Hawkes

    information What Makes A Word Beautiful? Should It Matter To Domain Investors?

    Is it possible that recent branding trends have resulted in overlooking beautiful words? Is there an advantage to having a beautiful name? What does beautiful even mean in the context of words? What Do We Mean By A Beautiful Word? The primary purpose of words is utilitarian, to describe...
  2. Bob Hawkes

    information What Makes A Word Beautiful? Should It Matter To Domain Investors?

    Is it possible that recent branding trends have resulted in overlooking beautiful words? Is there an advantage to having a beautiful name? What does beautiful even mean in the context of words? What Do We Mean By A Beautiful Word? The primary purpose of words is utilitarian, to describe...
  3. Bob Hawkes

    information What Makes A Good Name?

    Let’s step back from the business of acquiring, promoting and selling domain names, and put ourselves in the position of a group wanting to name a business, product, service or organization. Let’s consider the simple question: What makes a good name? Memorable Your name needs to be memorable...
  4. Bob Hawkes

    information What Makes A Good Name?

    Let’s step back from the business of acquiring, promoting and selling domain names, and put ourselves in the position of a group wanting to name a business, product, service or organization. Let’s consider the simple question: What makes a good name? Memorable Your name needs to be memorable...
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