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domains Properties.com is now $125MM

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Just read a tweet from Rick Schwartz:
https://twitter.com/DomainKing
They laughed at me when I said #Domains were worth $15,000 back in 1996.
They laughed harder at $100,000
They belly laughed at $1MM They laughed til they peed at $10MM
They laugh until WE do it.
Properties. com is now $125MM
Please keep laughing!!
 
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correct because Instagram do not own IG.com and Facebook didn't rebranded to fb.com
They were thefacebook at the beginning and aftermarket purchased facebook.com.
 
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They were thefacebook at the beginning and aftermarket purchased facebook.com.
According the movie " social network" Facebook was available for hand reg... Mark chooses a name with the prefix because was not a marketer.. coders are have badly branding skills.
 
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correct because Instagram do not own IG.com and Facebook didn't rebranded to fb.com

You still didn't read my post? Was it about the names of these companies?

Review what happed.

No, I don't think it's a lot.

However, one also needs to consider the fact that there are not many startups that are about to spend 10 million on a starter marketing package.

To that I made my reply

The advertising department at Google, FB, TikTok, LinkedIn, Bing, IG, YouTube, Taboola, Twitter and hundreds of ad creative / advertising agencies beg to differ.

In 2020 startups raised 300 billion dollars. 7000+ early stage startups raised 22 billion.

One of the big expenses for most startups (possibly true for most businesses) is advertising and marketing.

https://news.crunchbase.com/news/global-2020-funding-and-exit/

The data is there, but its hard to get domain prices to adjust to the spending and demand of startups if everyone keeps pricing their good domains like its 1993.

Another tip, a lot of people have ideas but need names. A lot of people get ideas when they see names. I begged Dan and others to start an affiliate program so we could do what the rest of the developed internet world does and get millions of people to promote names.

This industry is the most left behind industry as far as promotion, lead capture and all else is concerned. If you guys want me to make a post about this with ideas let me know, I prefer not talking to myself too much.

This was not at all about the domains Google.com Facebook.com etc. this was about the money these companies earn from startups advertising and I included some data about startups, the funds they raise and some spending information.
 
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You still didn't read my post? Was it about the names of these companies?

Review what happed.



To that I made my reply



This was not at all about the domains Google.com Facebook.com etc. this was about the money these companies earn from startups advertising and I included some data about startups, the funds they raise and some spending information.
sorry for misunderstood
 
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Source: DotDB(.)com

~342,000 domains containing the word "property"
~107,000 domains ending with the word "property"
~60,000 domains beginning with the word "property"

~212,000 domains containing the word "properties"
~176,000 domains ending with the word "properties"
~6,300 domains beginning with word "properties"

They're both powerful, relevant keywords however you slice it. I do love the omnipotence of singular "Property" though..
 
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I hope Properties.com sells for $125 million. More than that I hope the sale makes the national news in the US, China, and all around the world. Let me hear David Muir say........

"Forget crypto. Rick Schwartz, also known as The Domain King, sold Properties.com today for $125,000,000. It's the largest domain name sale ever."

This would help the industry.
 
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Rick wants to be like crypto billionaires
 
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if you want to be rich, be crazy :ROFL:
 
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"real crazy" people don't need wealth
 
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Just read a tweet from Rick Schwartz:

They laughed at me when I said # Domains were worth $15,000 back in 1996.
They laughed harder at $100,000
They belly laughed at $1MM
They laughed til they peed at $10MM
They laugh until WE do it.

Properties. com is now $125MM

Please keep laughing!

I keep laughing (because (getting (or hoping to get)) $ 125,000,000.00 USD is "nothing" in comparison to (the height (value (price of))) a certain domain name I own).
Still laughing (at that - yes - tiny amount ($ 125,000,000.00 USD)), all the best.
 
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HOMES.COM sold for $156M deal combo of brand and one word domain plus entire business revenue and data base. Glad, I am the founder of HOMES.MU here in Mauritius check it out. PROPERTIES.COM will sell for $125M easily as DomainKing goal is to sell the highest domain name prior to him leaving this planet. Right now he has sold 100's of domains for total in the hundred of millions like so many have catch up. His goal is to be in the Top Domain Brokers for one domain name so he can enjoy the thrown he sits on. Why I am saying this, well when one realise that LASVEGAS.COM bought VEGAS.COM for $90M. It is not a far ask for PROPERTIES.COM. Global Properties market is in the Trillions of $ plus the domain which are plural end to sell for more as it a global market. The Domain King will laugh at the end as he always does. Spend some time reading his blogs and watching his videos they are priceless advises for any domain investors. Like his approach and openness very much unlike others who claim he is a joke. Well, number wise he is the best domain investor and his legacy will live on. Cant wait to read about this next monster sale.
 
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So... What happened to property.com deal he was supposed to announce that week? Asking because his price declaration of properties.com was a reply to the thread talking about property.com deal on Twitter.
 
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Just read a tweet from Rick Schwartz:
They laughed at me when I said #Domains were worth $15,000 back in 1996.
They laughed harder at $100,000
They belly laughed at $1MM They laughed til they peed at $10MM
They laugh until WE do it.
Properties. com is now $125MM
Please keep laughing!!



Until Satoshi.com gets sold for $200 million
 
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The only reason we are not seeing a million dollar domain sale every hour is because not enough people that own premium names have adjusted their prices.

I have to very much agree with you here as its a valid point.

I do hope that domainers understand that a lot of what dictates a price is how much money a startup raised. The amounts being invested now in startups are not normal. Raising 30 million is now considered a small round of financing. Do you think a 15k domain purchase for the startup about to spend 10 million on a starter marketing package is a lot?

We are our own worst enemy, we price things without taking into account major changes happening all around us.

Again agreed(y).People who have the power to hodl good names and have the capacity to do so, please hodl.

Then checkout the startup raising funds in your categories or niche you sell your domains as this will help you to price your domains accordingly and also in return this will help the domaining industry overall and help your fellow domainers to at least try to price their domain prices a bit more and then it shall start a ripple.
 
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I think it also has to do with the "type in" traffic both domains receive. Property gets about 120,000 visitors per year and Properties gets about 750,000 visitors per year on those domains, as per Rick's own statement. See screenshot.

And then factor in how much does 1 house, land etc. cost? So one potential client (visitor) is worth a lot. And then we can see why these domains have so much value. Not to forget all the marketing/advertising costs these domains will save for companies. "Free" traffic.

Show attachment 190264

I guess Rick valued both domains property.com and properties.com equally at $125 MM because he also factored in the "omnipotence" of property.com (which gets less traffic, but is still more powerful as a domain on its own)

The amount of traffic to a domains value is a lie. Traffic is archaic and irrelevant.

Here is what @Rick Schwartz wrote in his own words on Linkedin today:

"Every business needs to ask ONE question.

"What is the Lifetime Value of a new customer?"

A #Domains value is directly related to that answer.

A #DomainName has to perform ONE function. Attracting NEW customers.

Lifetime Value x New Customers per day x 365 x Years

Just ONE new customer a DAY with a Lifetime value of $1000

$365,000 per year x 10? or 20? or 30 years

$3.65 MILLION over 10 years at ONE a day!

What if it is 10? or 100/day??

Just do the damn math CEO Geniuses!!

That is an easy way to value an Exact Match Domain

So here is a hint Mr. CEO genius.

Buy the name over a ten-year period and get it for FREE!!!!!

Actually, it will pay for itself each and every month and then some.

There is no easier, faster, or smarter way to grow your company Mr. End-user.

WAKE UP!!

It's FREE!!"
 
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Property.com been sold many times and each new owner returns back the domain after trying it for few years, taking into consideration the domain was priced at $4M at that time .. not $36M. , not 125M .. I remember it was even redirected to a real estate agency for few months , that also didn't work !!

We need to know the other side of story? we need to hear form old buyers !!

I know form working at Real estate industry that customers dont search google using the term "property" ONLY , they use more specific terms (apartments + location) !!!

Property.com is general term !! it won't generate quality lead by it self , it needs a lot of work .

Also, Remember .. What can be done with a single word domain, can also be done with two-words domain … ex. FACEBOOK !!
 
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The amount of traffic to a domains value is a lie. Traffic is archaic and irrelevant.
Yes. traffic is spam, only done deals get counted! .. It is not how much traffic, it is how relevant the traffic to your service
 
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It is not how much traffic, it is how relevant the traffic to your service

I know form working at Real estate industry that customers dont search google using the term "property" ONLY , they use more specific terms (apartments + location) !!!

So true, what matters most is the quality of the traffic (targeted traffic), as the real estate related domains we developed were indeed "Location + Keyword" and "Keyword + Location"

The amount of traffic to a domains value is a lie. Traffic is archaic and irrelevant.

I also get @Keith 's point, that even if they did not get traffic, the domains still have tremendous value. But on the other hand if they DO get quality (targeted) traffic in addition to the base value of the domain on itself, the value increases even more.

And there is only one way to test the traffic's quality, is to develop it or redirect it and see.

@rashedx you bring a good point:

Property.com been sold many times and each new owner returns back the domain after trying it for few years, taking into consideration the domain was priced at $4M at that time .. not $36M. , not 125M .. I remember it was even redirected to a real estate agency for few months , that also didn't work !!

We need to know the other side of story? we need to hear form old buyers !!

On the other hand, sometimes it also has to do with the experience of the buyer/lessee of the domain name. For example if a real estate agent/associate has no experience in sales, how can they convert the traffic/leads into real sales. Or what if there is redirected quality traffic, but there are not enough homes/properties for sale listed on the website, so the potential customer cannot find what they are looking for.

These were just examples of possible scenarios, which I personally experienced with previous "lessees" of some of my domains.

Property.com is general term !! it won't generate quality lead by it self , it needs a lot of work .

If indeed "property.com and properties.com" get so much type in traffic, but the traffic is not targeted, then the website owners could create a search bar in a way to enter the "location" and "keyword" immediately on the homepage/lander's page to make it easier for the potential customer to find what they are looking for.

It depends a lot what the new buyer/lessee does with the traffic and how much experience they have online and with sales skills, and yes indeed is a lot of work and nothing comes easy. The value of these domains does not change based on the experience and hard work of the developers, but the hard work and sales experience does unlock the true potential value and power these domains hold. (PS I do not know anything about the previous buyers of property.com and properties.com)

Also, Remember .. What can be done with a single word domain, can also be done with two-words domain … ex. FACEBOOK !!

The value of one potential client/visitor of a property/home domain is huge compared to one visitor of let's say a social media site like Facebook.

Yes. traffic is spam, only done deals get counted! .. It is not how much traffic, it is how relevant the traffic to your service

In conclusion, it is not easy to judge why the previous buyers/lessees "failed" or for whatever other reason returned the domain names, we do not know the real story after all and can only speculate. I had some "leased" domains that were returned to me by the old "buyers/lessees" years later, because of the economic situation at that later point. But this does not mean that the domain names had no value when they started to use them or that they have no value after they returned them afterwards. The potential value did not decrease, but the economic situation did change, and will fluctuate with time, which has influence on the domains. But I truly believe that as the century progresses that premium domains will only increase in value over time, as more and more people are going online and things are changing very fast.

After all Voice.com did sell for $30,000,000 with traffic or not.

Just my 2 cents I wanted to share with the community where we can all help each other understand more and become better domainers. What works for some does not work for others, every situation, point in time and domain is unique. In the end @Rick Schwartz can put up whatever price he sees fit with his personal valuations for properties.com and property.com. If a buyer comes along for $125MM, we all cheer together and clap our hands, as it only helps us all in the domain industry. In the meanwhile we have to believe, because every success story starts with a dream, a thought, a mindset, until WE do it, good luck.
 
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So true, what matters most is the quality of the traffic (targeted traffic), as the real estate related domains we developed were indeed "Location + Keyword" and "Keyword + Location"



I also get @Keith 's point, that even if they did not get traffic, the domains still have tremendous value. But on the other hand if they DO get quality (targeted) traffic in addition to the base value of the domain on itself, the value increases even more.

And there is only one way to test the traffic's quality, is to develop it or redirect it and see.

@rashedx you bring a good point:





On the other hand, sometimes it also has to do with the experience of the buyer/lessee of the domain name. For example if a real estate agent/associate has no experience in sales, how can they convert the traffic/leads into real sales. Or what if there is redirected quality traffic, but there are not enough homes/properties for sale listed on the website, so the potential customer cannot find what they are looking for.

These were just examples of possible scenarios, which I personally experienced with previous "lessees" of some of my domains.



If indeed "property.com and properties.com" get so much type in traffic, but the traffic is not targeted, then the website owners could create a search bar in a way to enter the "location" and "keyword" immediately on the homepage/lander's page to make it easier for the potential customer to find what they are looking for.

It depends a lot what the new buyer/lessee does with the traffic and how much experience they have online and with sales skills, and yes indeed is a lot of work and nothing comes easy. The value of these domains does not change based on the experience and hard work of the developers, but the hard work and sales experience does unlock the true potential value and power these domains hold. (PS I do not know anything about the previous buyers of property.com and properties.com)



The value of one potential client/visitor of a property/home domain is huge compared to one visitor of let's say a social media site like Facebook.



In conclusion, it is not easy to judge why the previous buyers/lessees "failed" or for whatever other reason returned the domain names, we do not know the real story after all and can only speculate. I had some "leased" domains that were returned to me by the old "buyers/lessees" years later, because of the economic situation at that later point. But this does not mean that the domain names had no value when they started to use them or that they have no value after they returned them afterwards. The potential value did not decrease, but the economic situation did change, and will fluctuate with time, which has influence on the domains. But I truly believe that as the century progresses that premium domains will only increase in value over time, as more and more people are going online and things are changing very fast.

After all Voice.com did sell for $30,000,000 with traffic or not.

Just my 2 cents I wanted to share with the community where we can all help each other understand more and become better domainers. What works for some does not work for others, every situation, point in time and domain is unique. In the end @Rick Schwartz can put up whatever price he sees fit with his personal valuations for properties.com and property.com. If a buyer comes along for $125MM, we all cheer together and clap our hands, as it only helps us all in the domain industry. In the meanwhile we have to believe, because every success story starts with a dream, a thought, a mindset, until WE do it, good luck.

Check this old thread and these links :

http://web.archive.org/web/20161023001521/http://www.property.com/
http://web.archive.org/web/20150730082415/https://www.property.com/
http://web.archive.org/web/20040729014929/http://www.property.com/




After acquiring the domain for $750,000 dollars on August 1, 2005 (source: NameBio) Rick Schwartz parked Property.com for several years.
By October, the branding had reverted to “operated by Condo.com” and on December 7th, the previously private WHOIS was lifted, revealing Rick Schwartz once again as the domain’s owner.
Property.com was pointed to DomainKing.com for a couple of days, but it now forwards to Trulia.com, the online property listing marketplace owned by Zillow...
Read More
 
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Everything is only worth what someone is willing to pay for it. Every good domain has a buyer, they just have not been pitched yet or they didn't think of the idea yet that will make them go to the name.

This domain was sold, developed, redirected to other big real estate companies many times. All been tested ...!! at the end domain was returned. Why?!! We don't know the details but we know that these are already successful real estate companies. ( Condo, Trulia ... and more).

Property.com domain name itself didn't add much value, it is just like any other domain. Why paying millions where they can go with domains like rightmove.com !!!

Check :
http://web.archive.org/web/20161023001521/http://www.property.com/
http://web.archive.org/web/20150730082415/https://www.property.com/
http://web.archive.org/web/20040729014929/http://www.property.com/
http://web.archive.org/web/20080306004015/http://www.property.com/

Also,

People search for specific terms such as "apartments" , "villas" , "homes" + location . These are the real EMD

People DONT search for a "property" on earth ... This would work only if you are a UFO..:xf.smile:
 
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This domain was sold, developed, redirected to other big real estate companies many times. All been tested ...!! at the end domain was returned. Why?!! We don't know the details but we know that these are already successful real estate companies. ( Condo, Trulia ... and more)

Also,

People search for "apartments" , "villas" , "homes" + location . These are the real EMD

People DONT search for a "property" on earth ... unless if you are a UFO..:xf.smile:


Check :
http://web.archive.org/web/20161023001521/http://www.property.com/
http://web.archive.org/web/20150730082415/https://www.property.com/
http://web.archive.org/web/20040729014929/http://www.property.com/
http://web.archive.org/web/20080306004015/http://www.property.com/
newyork.properties.com
london.properties.com
beijing.properties.com
california.properties.com
.....
.....
You get the point.
 
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This domain was sold, developed, redirected to other big real estate companies many times. All been tested ...!! at the end domain was returned. Why?!! We don't know the details but we know that these are already successful real estate companies. ( Zillow, Condo, Trulia ... and more)

Also,

People search for "apartments" , "villas" , "homes" + location . These are the real EMD

People DONT search for a "property" on earth ... unless if you are a UFO..:xf.smile:


Check :
http://web.archive.org/web/20161023001521/http://www.property.com/
http://web.archive.org/web/20150730082415/https://www.property.com/
http://web.archive.org/web/20040729014929/http://www.property.com/
http://web.archive.org/web/20080306004015/http://www.property.com/

People don't search for zillow, trulia, expedia, trivago, uber until these companies spend a fortune marketing the name.

Even though the average person looking for a home will not go to property.com, if you wanted to build a online real estate company and wanted to make it easier on yourself to market the domain and have people remember it, the domain property is one of the best options.

The better option will always be to have a name that is related to what you are doing. This is 2021 not 1999, competition is fierce, advertising is expensive, and startups that pick an available brandable or cheap brandable unrelated to what they do will have a lot harder time marketing wise than one that picks a name related to what they do, a real keyword, not renertly or hostingly or hosinger.

Real keyword domains will only get more expensive, everyone likes to hate them, domainers can't afford them, businesses in most cases can't afford them, people are jealous of the domain owner, and then domainers get into denial mode, you know the mode that makes you think that .king .io names are the next big thing and will destroy .com's in one more week.

The great news now is that startups have never had an easier time raising so much cash. A lot of them end up upgrading their names. LinkTree, ClubHouse etc always .com.
 
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