IT.COM

domains Properties.com is now $125MM

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Just read a tweet from Rick Schwartz:
https://twitter.com/DomainKing
They laughed at me when I said #Domains were worth $15,000 back in 1996.
They laughed harder at $100,000
They belly laughed at $1MM They laughed til they peed at $10MM
They laugh until WE do it.
Properties. com is now $125MM
Please keep laughing!!
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
What's next? Will we see a Billion $ .com sale in our life time? - I think it's likely.

The way inflation is going we might see a trillion dollar domain sale, enough to buy you dinner for two.

I do hope that domainers understand that a lot of what dictates a price is how much money a startup raised. The amounts being invested now in startups are not normal. Raising 30 million is now considered a small round of financing. Do you think a 15k domain purchase for the startup about to spend 10 million on a starter marketing package is a lot?

We are our own worst enemy, we price things without taking into account major changes happening all around us.
 
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Do you think a 15k domain purchase for the startup about to spend 10 million on a starter marketing package is a lot?

No, I don't think it's a lot.

However, one also needs to consider the fact that there are not many startups that are about to spend 10 million on a starter marketing package.
 
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No, I don't think it's a lot.

However, one also needs to consider the fact that there are not many startups that are about to spend 10 million on a starter marketing package.

The advertising department at Google, FB, TikTok, LinkedIn, Bing, IG, YouTube, Taboola, Twitter and hundreds of ad creative / advertising agencies beg to differ.

In 2020 startups raised 300 billion dollars. 7000+ early stage startups raised 22 billion.

One of the big expenses for most startups (possibly true for most businesses) is advertising and marketing.

https://news.crunchbase.com/news/global-2020-funding-and-exit/

The data is there, but its hard to get domain prices to adjust to the spending and demand of startups if everyone keeps pricing their good domains like its 1993.

Another tip, a lot of people have ideas but need names. A lot of people get ideas when they see names. I begged Dan and others to start an affiliate program so we could do what the rest of the developed internet world does and get millions of people to promote names.

This industry is the most left behind industry as far as promotion, lead capture and all else is concerned. If you guys want me to make a post about this with ideas let me know, I prefer not talking to myself too much.
 
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The advertising department at Google, FB, TikTok, LinkedIn, Bing, IG, YouTube, Taboola, Twitter and hundreds of ad creative / advertising agencies beg to differ.

In 2020 startups raised 300 billion dollars. 7000+ early stage startups raised 22 billion.

One of the big expenses for most startups (possibly true for most businesses) is advertising and marketing.

https://news.crunchbase.com/news/global-2020-funding-and-exit/

This is good info. Thanks.
However, I still think there are still far too many possible good names available to buy compared to businesses who are willing to buy them.
I'll gladly be wrong on that front though :xf.smile:

This industry is the most left behind industry as far as promotion, lead capture and all else is concerned. If you guys want me to make a post about this with ideas let me know.

Yeah, for sure. These are my weakest points so far (as a full time Developer and a part time Domainer): pricing & finding the right buyer for my names. You can say I'm still experimenting on these things.

BTW, you were not talking to yourself. I might have disagreed on some things, but I'd say I'm still in the learning phase as far as domaining is concerned.
 
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This industry is the most left behind industry as far as promotion, lead capture and all else is concerned. If you guys want me to make a post about this with ideas let me know, I prefer not talking to myself too much.

I'm interested in any proposal. I remember an early paper from Afternic a long time ago, about 'creating an ecosystem for the domain secondary market'. Such an ecosystem is now here with partner networks at Sedo and Afternic, but it's still very fragmented and there's no cooperation. I applaud all new innovative ideas in this field and like to read about them here, even if these ideas will not directly lead to concrete changes in the current system. Thinking about this as a coherent and collaborative system may benefit all parties participating in the entire secondary market. From sellers to buyers, and from marketplaces to parties that can carry out promotions.
 
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The advertising department at Google, FB, TikTok, LinkedIn, Bing, IG, YouTube, Taboola, Twitter and hundreds of ad creative / advertising agencies beg to differ.

In 2020 startups raised 300 billion dollars. 7000+ early stage startups raised 22 billion.

One of the big expenses for most startups (possibly true for most businesses) is advertising and marketing.

https://news.crunchbase.com/news/global-2020-funding-and-exit/

The data is there, but its hard to get domain prices to adjust to the spending and demand of startups if everyone keeps pricing their good domains like its 1993.

Another tip, a lot of people have ideas but need names. A lot of people get ideas when they see names. I begged Dan and others to start an affiliate program so we could do what the rest of the developed internet world does and get millions of people to promote names.

This industry is the most left behind industry as far as promotion, lead capture and all else is concerned. If you guys want me to make a post about this with ideas let me know, I prefer not talking to myself too much.
Looking forward to that post! This discussion needs to happen!
 
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I disagree have you tried to buy a single word .com lately? Let me tell you if you do, most enquiries you send don't reply and when they do they want 7 figures (sometimes 8), the 'top domian section' on NamePros is also reduced in quality compared to 2 years ago, people know what these domains are worth now.

I've just bought a single word .com for 6 figures and felt i was lucky to get it for that.
can you tell us which one without revealing it to the crawlers? ty
 
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there is a .properties extension that I feel will impact the perceived "value" of the .com

no billion dollar deal...
 
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That's fine if they want to price themselves out of the market. I'll happily sell them my Properties.cx
 
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i see it selling even for more :o Great name
 
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Show me another industry that has such a passive sales process. If this industry had some serious outbound sales people that pitched premium names we would have a million dollar sale every day.

Show me another industry that has to be extremely careful of violating ACPA/UDRP law.

There are many companies that have trademarks for lets say Apple. A good UDRP case to study, is <halifax.com>.

The best buyer for an outbound sales pitch, could be a TM holder for such premium domain names. To solicit them can place your valuable URL at UDRP risk.

Therefore, many are passive and willing to wait for the right buyers to approach them because of the nature of ACPA/UDRP.
 
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Show me another industry that has to be extremely careful of violating ACPA/UDRP law.

There are many companies that have trademarks for lets say Apple. A good UDRP case to study, is <halifax.com>.

The best buyer for an outbound sales pitch, could be a TM holder for such premium domain names. To solicit them can place your valuable URL at UDRP risk.

Therefore, many are passive and willing to wait for the right buyers to approach them because of the nature of ACPA/UDRP.

I couldn't agree more with this post! Many people fail to realize that any outbound pitching of any kind can put your domain at risk. For this very reason, I don't outbound pitch my more valuable names and I certainly don't park them with ads.
 
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I don't understand, did he sell just properties.com or did he also sell property.com with it?
 
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I was having a think about this yesterday, why would anyone announce a deal before it’s done especially for the amount of money this supposedly is? You just don’t do that for various reasons, the main 2 being 1) it’s unprofessional and 2) you risk losing the deal as the other party are going to read these tweets.

I respect what Rick has achieved in domains, but my gut feeling is I don’t think we are going to hear anything about the sale of property dot com this week or next week, I hope I’m wrong and nothing will please me more to be wrong, but I just think it’s just a marketing ploy for both domains.

Rick is very unorthodox in how he does business (going against the norm), knows the power of the internet, how this will forever stay on the internet (promoting) and it’s something I’ve seen him do in the past (ie saying something is happening and it doesn’t happen).

Once again I hope I’m wrong and nothing will please me more to be wrong as I love seeing ultra-premium domains going huge amounts of money, but I do have my doubts.
 
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I disagree have you tried to buy a single word .com lately? Let me tell you if you do, most enquiries you send don't reply and when they do they want 7 figures (sometimes 8), the 'top domian section' on NamePros is also reduced in quality compared to 2 years ago, people know what these domains are worth now.

I've just bought a single word .com for 6 figures and felt i was lucky to get it for that.
6 figures for a single word .com = excellent deal for you
6 figures for a single word .io = very common soon

if you want great domains, you have to pay to play.
 
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I keep laughing (because (getting (or hoping to get)) $ 125,000,000.00 USD is "nothing" in comparison to the (height (value (price))) of a certain domain name I own).
 
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Everything is only worth what someone is willing to pay for it.
No, everything is (at least) worth what the owner is willing to sell it for.

Because if the owner decides to keep his item, then obviously no amount can reflect its value (otherwise he would not (decide to) keep it).

And if he decides to sell it for an offered amount, then the offered amount was obviously matching the value that the owner sees in his item (at least in the moment when he agrees to the offered amount (otherwise he simply would not have agreed)).
 
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I agree that Property.com is the top name because it is the generic, umbrella term for real estate and lends itself to a wide variety of applications. Whereas Properties.com connotes a FINITE number of properties. Similar to when a domain guru stated that University.com was more valuable than Universities.com
 
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He also said he sold property and that "the price eclipse the Voice. com sale PLUS equity & more" so sounds like a monster deal.

Whilst 'properties' is a great domain and a potential multi-million dollar domain, it's not 'property', so what ever deal he's agreed for 'property' property is the star on top of the Christmas tree and the stronger domain of the 2, so i do have my doubts he can get $125m for properties, but you never know, only he knows what negotiations have been like on that domain, but one thing is for sure you can never underestimate guy.

I think it also has to do with the "type in" traffic both domains receive. Property gets about 120,000 visitors per year and Properties gets about 750,000 visitors per year on those domains, as per Rick's own statement. See screenshot.

And then factor in how much does 1 house, land etc. cost? So one potential client (visitor) is worth a lot. And then we can see why these domains have so much value. Not to forget all the marketing/advertising costs these domains will save for companies. "Free" traffic.

king-properties.png
 
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I think it also has to do with the "type in" traffic both domains receive. Property get about 120,000 visitors per year and Properties gets about 750,000 visitors per year on those domains, as per Rick's own statement. See screenshot.

And then factor in how much does 1 potential house, land etc cost? So one potential client (visitor) is worth a lot. And then we can see why these domains have so much value. Not to forget all the marketing/advertising costs these domains will save for companies. "Free" traffic.

Show attachment 190264
Traffic is a lie.

Property is plural, singular, and shorter. It’s simply a better option.

That said, prices shift on the fly and today’s ask is all that matters.
 
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Traffic is a lie.

Property is plural, singular, and shorter. It’s simply a better option.

That said, prices shift on the fly and today’s ask is all that matters.

Why is it a lie?
 
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The amount of traffic to a domains value is a lie. Traffic is archaic and irrelevant.

Strange, because I owned domain names receiving traffic to real estate related keywords, which were later developed by a real estate broker, and indeed a percentage of the traffic converted into real sales.
 
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The advertising department at Google, Facebook, TikTok, LinkedIn, Bing, Instagram, YouTube, Taboola, Twitter.. .
Properties.com no doubt is a superb.. but
all of those domains are hand regs ... billion dollar businesses was launched on hand regs....
 
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