GoDaddy in Direct competition with Brandbucket?

Sounds to me like GoDaddy is just making it easier for non-investors to sell domains on their marketplace. I don't think it has anything to do with brandables.

This was just to get more people involved in the aftermarket by giving them easier access to list/sell their unused domains. Has nothing to do with the demand-side or how the domains are marketed/sold.

looks nice and clean and easy for regular people.