information TransferWise Rebrands as Wise, Acquires Wise.com Domain Name

James Iles · Feb 22, 2021

TransferWise, the money transfer service founded in 2011, has announced that it is rebranding to Wise. Wisely, the company has acquired the Wise.com domain, too.

Founded in London by Kristo Kaarmann and Taavet Hinrikus, Wise quickly built a reputation as one of the easiest means of transferring money, especially from country to country.

Read the full report on my blog

Peak.Domains · Feb 22, 2021

Big moves! TransferWise is great, they've saved me a small fortune in fx fees from international clients.

wot · Feb 22, 2021

Quick,efficient and reasonably inexpensive, great move.

xeroox · Feb 22, 2021

Love them

Sumeeth · Feb 22, 2021

Nice , Wise.com is excellent but transfer.com could have been top notch

MadAboutDomains · Feb 22, 2021

Beautiful name. Not sure about the typeface for the logo though, I liked their old one

.

They must be making lots of money.

AEProgram · Feb 22, 2021

if the name sold for under 5 mil the seller was robbed

MustaAras · Feb 22, 2021

MadAboutDomains said:
They must be making lots of money.

They do

and i think...

They deserve

Joe N · Feb 22, 2021

Sumeeth said:
Nice , Wise.com is excellent but transfer.com could have been top notch

Actually Transfer.com would be much more limiting as a brand. This move gives them room to grow and expand.

"We’ve changed our name to Wise because we’re so much more than transfers."

3sixty · Feb 22, 2021

Really cool. They own wi.se too.

MadAboutDomains · Feb 22, 2021

3sixty said:
Really cool. They own wi.se too.

Wow, that's also a beautiful addition. They have this thing sown up!!

FolioTeam · Feb 22, 2021

Sumeeth said:
Nice , Wise.com is excellent but transfer.com could have been top notch

They are moving beyond just money transfers. Hence, the change to Wise.

Sumeeth · Feb 22, 2021

FolioTeam said:
They are moving beyond just money transfers. Hence, the change to Wise.

Then it's Wise move for sure

Domains Ted · Feb 22, 2021

Excellent strategy..

BradWilson · Feb 22, 2021

Sumeeth said:
Then it's Wise move for sure

Ha you beat me to this

xynames · Feb 22, 2021

Must have paid big bucks for wise dot com. It's a good, and typical, business model for a business to move up beyond its original domain name to a shorter, better one.

King · Feb 22, 2021

I guess you can say it's a WISE move.

Although transfer.com would have made more sense.

loredan · Feb 22, 2021

A wise move indeed. Wise.com is a fantastic, short, meaningful name.

Finally a marketing manager that gets it unlike the Teespring idiots.

Mytz.com · Feb 24, 2021

Companies that pay attention to domain names are bound to become big companies!

PhongSGC · Feb 26, 2021

Mytz.com said:
Companies that pay attention to domain names are bound to become big companies!

at least they're big companies first, to pay huge for just super premium names only

TauseefKhan · Feb 26, 2021

Wisely, the company has acquired the Wise.com domain, too. Well said @James Iles

iAbhay · Mar 3, 2021

They know the power of having a short brand name.

information TransferWise Rebrands as Wise, Acquires Wise.com Domain Name

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