TheAnimal
New Member
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Hello!
I found this that is part of an interesting guide of Com Laud assement strategy and I would like to share with you. I am not a worker nor am I affiliated with that company but I would like to read your comments. And if you like to share your opinion and discuss it would be great. I am a domain name investor and I would like to develop a better strategy for my own, Thanks!
"Prioritising domains into four (or more) levels ranked by importance or value helps keep the focus on critical domains and aids efficient decision-making during portfolio assessment.
Level One domains:
These are domains that match Crown Jewel trademarks or that support commerce-critical sites or are core corporate websites and usually comprise 5% of a portfolio. All Level One domains should carry locks at the Registry and Registrar level. They should be registered for multiple years, on auto-renew. At Com Laude any change to a Level One name requires multiple client authorisations, and a stringent internal process.
Level Two domains:
These are domains that are important to communication but not critical, making up approximately 10% of a portfolio. If a Level Two domain were taken off-line, the impact on the bottom line of the corporation or its global reputation would be low. Level Two names should be considered for locks and placed on autorenew but the process to change a Level Two domain can be much simpler.
Level Three domains:
These are good-to-have registrations, mostly filed for defensive purposes or perhaps previously used to support a short-term initiative is now no longer needed. A Level Two domain becomes Level Three after it ceases to be useful. Holding such domains is probably cheaper than trying to reclaim them from third parties, especially if they can be exploited. Up to 80% of a portfolio might be classified as Level Three domains. They should be reviewed periodically with a view to culling them by 15% to limit the annual growth of the portfolio.
Level Four domains:
These are low-value domains, perhaps part of a bundle reclaimed from infringers after a UDRP action, or registered for entities that have been dissolved or discontinued marketing initiatives. They might reflect the old name of a product or service or be mis-spellings that are rarely typed. They have no commercial value and should be set to lapse at the end of their life or at a key date in the year."
I found this that is part of an interesting guide of Com Laud assement strategy and I would like to share with you. I am not a worker nor am I affiliated with that company but I would like to read your comments. And if you like to share your opinion and discuss it would be great. I am a domain name investor and I would like to develop a better strategy for my own, Thanks!
"Prioritising domains into four (or more) levels ranked by importance or value helps keep the focus on critical domains and aids efficient decision-making during portfolio assessment.
Level One domains:
These are domains that match Crown Jewel trademarks or that support commerce-critical sites or are core corporate websites and usually comprise 5% of a portfolio. All Level One domains should carry locks at the Registry and Registrar level. They should be registered for multiple years, on auto-renew. At Com Laude any change to a Level One name requires multiple client authorisations, and a stringent internal process.
Level Two domains:
These are domains that are important to communication but not critical, making up approximately 10% of a portfolio. If a Level Two domain were taken off-line, the impact on the bottom line of the corporation or its global reputation would be low. Level Two names should be considered for locks and placed on autorenew but the process to change a Level Two domain can be much simpler.
Level Three domains:
These are good-to-have registrations, mostly filed for defensive purposes or perhaps previously used to support a short-term initiative is now no longer needed. A Level Two domain becomes Level Three after it ceases to be useful. Holding such domains is probably cheaper than trying to reclaim them from third parties, especially if they can be exploited. Up to 80% of a portfolio might be classified as Level Three domains. They should be reviewed periodically with a view to culling them by 15% to limit the annual growth of the portfolio.
Level Four domains:
These are low-value domains, perhaps part of a bundle reclaimed from infringers after a UDRP action, or registered for entities that have been dissolved or discontinued marketing initiatives. They might reflect the old name of a product or service or be mis-spellings that are rarely typed. They have no commercial value and should be set to lapse at the end of their life or at a key date in the year."
