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Whenever I tried searching for some of the biggest companies domain name registrars to search for who manages their domain name, I would find out that there was mostly 1 answer: Mark Monitor
And I would wonder - Why do I never see Mark Monitor in any of the polls on NamePros when some of the biggest companies in the world are lining up for their services?
I decided to look into their website today and here is what I found:
1) With 1.3 million domains under management, it earlier looked to me that Mark Monitor is a registrar. However, on their website, it looks like you can't simply search and register a domain name, and you might have to contact a Sales professional by filling up a form and 'requesting a quote'
2) That makes me think that Mark Monitor is more of a service that manages your domain name, rather than a registrar.
From what I understood, part of MarkMonitor's service is domain name management, where they manage your valuable domain names, secures it from any attacks/security risks and looks after renewals etc.
Now I can imagine big companies owning 1000s of domain names, if not more. And that means, Mark Monitor has carved out a niche for itself - it only targets the big companies and gives them something that they don't/can't have themselves.
Having said that, I tried searching for Mark Monitor competitors to see if there exists any. Unfortunately, the search results for the domain management category only lists normal domain name registrars like Godaddy.
And I see an opportunity for creative companies to enter that space. A space that provides startups and business owners with the assurance that everything related to their domain names will be managed by them. And I believe, business owners would be willing to pay that price for the guarantee, trust and removing that burden of domain management themselves.
Let me know if you see this as an opportunity too. And why do you think Mark Monitor built such a good user base in a differentiated niche?
And I would wonder - Why do I never see Mark Monitor in any of the polls on NamePros when some of the biggest companies in the world are lining up for their services?
I decided to look into their website today and here is what I found:
1) With 1.3 million domains under management, it earlier looked to me that Mark Monitor is a registrar. However, on their website, it looks like you can't simply search and register a domain name, and you might have to contact a Sales professional by filling up a form and 'requesting a quote'
2) That makes me think that Mark Monitor is more of a service that manages your domain name, rather than a registrar.
From what I understood, part of MarkMonitor's service is domain name management, where they manage your valuable domain names, secures it from any attacks/security risks and looks after renewals etc.
Now I can imagine big companies owning 1000s of domain names, if not more. And that means, Mark Monitor has carved out a niche for itself - it only targets the big companies and gives them something that they don't/can't have themselves.
Having said that, I tried searching for Mark Monitor competitors to see if there exists any. Unfortunately, the search results for the domain management category only lists normal domain name registrars like Godaddy.
And I see an opportunity for creative companies to enter that space. A space that provides startups and business owners with the assurance that everything related to their domain names will be managed by them. And I believe, business owners would be willing to pay that price for the guarantee, trust and removing that burden of domain management themselves.
Let me know if you see this as an opportunity too. And why do you think Mark Monitor built such a good user base in a differentiated niche?
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