IT.COM

Domain strategy: three or four "perfect" domains or hundreds of third-tier domains?

Spaceship Spaceship
Watch

Carolina.SC

Established Member
Impact
19
Would you rather have a few "perfect" domains... or hundreds of second and third-tier domains?

By "perfect", I mean one-word .com's with economic importance.

Actually, in the case of my collection, it would be an exact-match capital city in the .com or its respective country's ccTLD.

An example of a second-tier name would be one word, but in the .org or something -- or a decent two-word combination in the .com.

Third tier would be anything less than that.

If I had to choose between my "top five" domains, or the entire rest of my collection, I would choose the top five.

I feel like some people might be flushing thousands of dollars on a vast collection of lesser domains, while the "smart play" would be to save up money to buy one or two top-tier domains.

The key question is not how many domains you have, but how much your collection is worth, right? One nice aspect of having a small, but very valuable, collection is less expense on renewal fees.

Am I missing something?
 
1
•••
The views expressed on this page by users and staff are their own, not those of NamePros.
The top tier category killers don't always translate to quick sales.

It depends if the local market is already dominated by an existing entity.

I don't want to go into specific names I have been holding for almost 20-years, but for example, my countries property market is dominated by two domain names - domain.com.au or realestate.com.au - so holding related major city or state names is almost pointless in the property market here.

You have a point, but an exact-match geo domain for a large city / capital city (in the .com or relevant ccTLD) will always have value in terms of representing the city. It can always be used for things like news, business promotion, or social / political campaigns.
 
1
•••
By the way, in addition to a new airport and a new ring road in the new capital DODOMA, the Tanzanian gov't is also constructing a new ultra-modern sports arena with a seating capacity of 100,000.

Big changes... moving fast. Looks like I picked the right time to grab the exact-match .com.
 
0
•••
a fact is,the renewal cost for top.com and anythirdtierdomain.com is same...
 
0
•••
a fact is,the renewal cost for top.com and anythirdtierdomain.com is same...

Is your point that the ratio of value / renewal (in .com’s) favors top-tier domains, whereas renewal price becomes an issue with lesser domains?
 
0
•••
If yout strategy is to flip premium domains at wholesale prices then it works but it is not very profitable (wholesale margins). I did flip premium names in the past as a side job not main strategy. However now I regret that I wish that I kept these premium names.

If your strategy is to buy only premium domains and hold on them then this is not scalable, you will not have enough sales to expand your portfolio and you may get stuck with a small portfolio, unless you have loads of cash to start with and can buy many premium domains.

Best strategy is diversity, you need a mix up between quality and quantity, @AbdulBasit.com is one of the best I saw in this business who was able to maintain both quality & quantity at the same time along with an excellent portfolio diversity.
 
Last edited:
3
•••
If your strategy is to buy only premium domains and hold on them then this is not scalable, you will not have enough sales to expand your portfolio and you may get stuck with a small portfolio, unless you have loads of cash to start with and can buy many premium domains.

Thank you for your thoughtful reply.

I think that's where I am: "stuck" with a fairly small portfolio of about 100 premium (or at least high quality names.) Geo names starting with Guatemala.GT / Monterrey.MX on the high end and going down to IdahoFalls.ID (name hack) on the "low" end.

On the bright side, having a small portfolio means manageable renewal fees.

(Change of topic: Is my Idaho Falls name technically a name hack? Something like "IdahoFal.ls" would be a name hack, but does it count if one uses a country-code [Indonesia] as a state abbreviation [Idaho]?)
 
0
•••
  • The sidebar remains visible by scrolling at a speed relative to the page’s height.
Back