- Impact
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I've been clearing a lot of domains lately, trimming some of the fat out.
This gave me the idea to suggest other NP members some pricing points for clearance domains, or low xxx range domains, based on my experience.
There are two definite winners: $199 and $75.
Now let's see how all these worked out.
First off, when time goes by and your domains get to the last 1-2 months or so, now it's the time to either renew and keep the price up, or to set clearance prices.
Unfortunately for me things like NameLiquidate didn't work. But I got great results from tweaking Afternic pricing for discounting domains. (Side note I'm selling .coms so this might not work the same for another tld, just test.) So maybe you want to follow this pricing guide instead.
Here is what to do with your .coms BIN prices, to clear out faster and for more:
1) $299 BIN is the absolute top level when clearing domains to go. I'd use this price only for domains with definite value but which you want to clear for whatever reason (such as trimming down the portfolio). I use $299 with $150 as minimum.
2) $199 BIN is the definite winner. If you have domains with retail price below 1K or with lower demand, but still clearly valuable, this is the price point that brought me most bang for the buck. Use $100 as min offer, not less.
3) $149 never worked for me = not recommended. I only made a sale in this price point.
4) $100 is a whole lot of discussion.
I always get this from people when I have anything in the $99 - $199 range, they always like to bid $100. I call this type of buyer the fixed $100 lowballer. Fixed because they have a set mind, they pay $100 and never more. If you try to up them, they get aggravated and leave (also get awaken from their impulse buy).
So if you get an $100 make offer, if it's good for you, TAKE IT. Don't try to negotiate, it never works, and you'll likely scare them off. (again I'm doing .coms so it might be different for other tlds)
5) $99 is a very good option for certain domains that aren't worth more then that. I saw this selling far better than $100. Never use $100 as BIN; always use $99 instead. Since money in clearing domains is highly influenced by conversion ratio, the $99 choice is obvious.
6) $75 is another great pricing level. My second favorite clearance price, actually. I use this for the lower value domains, ones that I might not clear fast for $99.
Here is the deal with it, it's all psychological.
$50 is a terrible price point as it brings very few sales, as buyers see the domain as being rubbish and the price actually influences their perception. $99 is sometimes too high for buyers, especially those who want to resell it later. $75 is in the middle and it suggests value while it still seems affordable. It's balanced.
At this price point you normally find mostly crap on GD and Afternic, so if you have a rather decent domain for this price level, the chance is you're going to flip it before it expires.
7) $50 = again this is the worst choice, I do not recommend it. Not only you make very little money, it also casts a bad light on your domain's value; and it is actually much worse than $75. Use it only if your domain is definitely bad, and never going to be sold for more than this, if at all.
Now with the above price points, especially $199 and $75, I got thousands $ from my clearances and made the whole expiring lot profitable - as they paid for themselves so I just let the others expire. Any other strategy has brought me less than $200 for a lot of effort, while i made such only by selling one domain at $199, using the above pricing insight.
Good luck with your sales, and use these pricing points! And please share your experience as well.
This gave me the idea to suggest other NP members some pricing points for clearance domains, or low xxx range domains, based on my experience.
There are two definite winners: $199 and $75.
Now let's see how all these worked out.
First off, when time goes by and your domains get to the last 1-2 months or so, now it's the time to either renew and keep the price up, or to set clearance prices.
Unfortunately for me things like NameLiquidate didn't work. But I got great results from tweaking Afternic pricing for discounting domains. (Side note I'm selling .coms so this might not work the same for another tld, just test.) So maybe you want to follow this pricing guide instead.
Here is what to do with your .coms BIN prices, to clear out faster and for more:
1) $299 BIN is the absolute top level when clearing domains to go. I'd use this price only for domains with definite value but which you want to clear for whatever reason (such as trimming down the portfolio). I use $299 with $150 as minimum.
2) $199 BIN is the definite winner. If you have domains with retail price below 1K or with lower demand, but still clearly valuable, this is the price point that brought me most bang for the buck. Use $100 as min offer, not less.
3) $149 never worked for me = not recommended. I only made a sale in this price point.
4) $100 is a whole lot of discussion.
I always get this from people when I have anything in the $99 - $199 range, they always like to bid $100. I call this type of buyer the fixed $100 lowballer. Fixed because they have a set mind, they pay $100 and never more. If you try to up them, they get aggravated and leave (also get awaken from their impulse buy).
So if you get an $100 make offer, if it's good for you, TAKE IT. Don't try to negotiate, it never works, and you'll likely scare them off. (again I'm doing .coms so it might be different for other tlds)
5) $99 is a very good option for certain domains that aren't worth more then that. I saw this selling far better than $100. Never use $100 as BIN; always use $99 instead. Since money in clearing domains is highly influenced by conversion ratio, the $99 choice is obvious.
6) $75 is another great pricing level. My second favorite clearance price, actually. I use this for the lower value domains, ones that I might not clear fast for $99.
Here is the deal with it, it's all psychological.
$50 is a terrible price point as it brings very few sales, as buyers see the domain as being rubbish and the price actually influences their perception. $99 is sometimes too high for buyers, especially those who want to resell it later. $75 is in the middle and it suggests value while it still seems affordable. It's balanced.
At this price point you normally find mostly crap on GD and Afternic, so if you have a rather decent domain for this price level, the chance is you're going to flip it before it expires.
7) $50 = again this is the worst choice, I do not recommend it. Not only you make very little money, it also casts a bad light on your domain's value; and it is actually much worse than $75. Use it only if your domain is definitely bad, and never going to be sold for more than this, if at all.
Now with the above price points, especially $199 and $75, I got thousands $ from my clearances and made the whole expiring lot profitable - as they paid for themselves so I just let the others expire. Any other strategy has brought me less than $200 for a lot of effort, while i made such only by selling one domain at $199, using the above pricing insight.
Good luck with your sales, and use these pricing points! And please share your experience as well.
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