discuss $1 .Realty Domain Sale - Marketing ideas

ThatNameGuy · Sep 27, 2020

Without going into too much detail I just picked up 55 .realty domains, and I'm seeking other NP members input for speed marketing these domains since their renewal is $299 in a year.

Suffice it to say, many of my domains are one word like Dolphin.realty, and two word domains like MoveUp.realty. There are hundreds of thousand of real estate agents in the US, and thousands of new ones getting their real estate license each month.

While I plan to work with Epik in some capacity via landing pages etc., my main plan is to "outbound market" .realty domains and develop a custom website specifically targeting agents, brokers and new agents.

I haven't nailed down the pricing yet, but the domains need to be less than a thousand dollars with options to finance 12-24 months.

I was a little reluctant to share this, but I thought what the heck? Two heads are always better than one and 3, 4, 5, 6 etc. are far better than two.

Thoughts? Suggestions? Ideas? Thanks

ThatNameGuy · Oct 23, 2020

Joe Nichols said:
I don't think potential customers know of either extension.

Frank Sinatra? Who's that? Famous realtor?

Interesting choice to buy a new gTLD name based on the asking price of its matching .com name. That kind of thinking generally leads domainers astray (and into debt). Better to focus on acquiring ngTLD names that have lots of other existing sites using the same or very similar names. It's all about odds.

I can't provide any credible advice on pricing, I'm afraid. I've avoided all of the new extensions thus far, and I would stick to single word names if I were to buy one.

That being said, I think most of these .realty names should be priced in the low hundreds. That makes them a fairly cheap proposition for your potential buyers (who will have never heard of .realty), and gives you a chance to recoup your investment and maybe make a little money from a few sales.

Joe...of the 400+ .realty domains I own 80% of them are one word like Admiral.realty and Yankee.realty. While the two word domains are like MyWay.realty and AllStar.realty. I believe I mentioned that I also own about 30 .com's like NicholsRealty.com (just using this as an example). Joe, if you check NicholsRealty.com has been continually registered for over 20 years now. My point being the word "realty" is already in use in thousands of names.

As you know I tend to think outside the box contrary to the typical domainer. For instance I just bought Junk.realty and it's compliment JunkRealty.com. I paid just $9.49 for these two domains, and while you might think it a waste of money, I can envision "Junk Realty" easily becoming a multi million dollar business.

Go .Realty

Joe N · Oct 23, 2020

ThatNameGuy said:
Joe...of the 400+ .realty domains I own 80% of them are one word like Admiral.realty and Yankee.realty. While the two word domains are like MyWay.realty and AllStar.realty. I believe I mentioned that I also own about 30 .com's like NicholsRealty.com (just using this as an example). Joe, if you check NicholsRealty.com has been continually registered for over 20 years now. My point being the word "realty" is already in use in thousands of names.

As you know I tend to think outside the box contrary to the typical domainer. For instance I just bought Junk.realty and it's compliment JunkRealty.com. I paid just $9.49 for these two domains, and while you might think it a waste of money, I can envision "Junk Realty" easily becoming a multi million dollar business.

Go .Realty

My issue isn't with the word "realty", but with the extension. There's an important difference. Everyone knows the word; no one knows the extension.

I'm all for thinking outside the box, but you're not doing that. You're in the same box a ton of other domainers have been in. We have data and use cases to support how flimsy that box is. You should take those blinders off and check it out.

Maybe .realty will magically break all the rules, but I would bet a lot of money that it won't.

Bob Hawkes · Oct 23, 2020

Joe Nichols said:
I think most of these .realty names should be priced in the low hundreds. That makes them a fairly cheap proposition for your potential buyers

I think the correct pricing of .realty is an important question. The acquisition cost as low and renewal very high probably argues for lower than normal price levels. Anyway, I did an analysis on how people are pricing them on the blog this week, in case people interested.
Bob

ThatNameGuy · Oct 23, 2020

I think the correct pricing of .realty is an important question. The acquisition cost as low and renewal very high probably argues for lower than normal price levels.
Bob

Thanks Bob.....i hadn't seen that, and great analysis

While I've just priced a little over 50% of my .realty domains I came up with a two tiered pricing plan where my "Premium" .realty names are $875, and non Premium are $375. The real estate and financial services markets is so huge I'm looking to carve out a "niche" for that industry that realtors/agents go to for names. As such, I'm not just limiting myself to .realty, but I'm also registering .coms for the real estate market. I don't plan on being one dimensional, thus the reason why I registered Junk.realty and JunkRealty.com. Thanks again, and I'd appreciate your thoughts.

ThatNameGuy · Oct 23, 2020

Joe Nichols said:
My issue isn't with the word "realty", but with the extension. There's an important difference. Everyone knows the word; no one knows the extension.

I'm all for thinking outside the box, but you're not doing that. You're in the same box a ton of other domainers have been in. We have data and use cases to support how flimsy that box is. You should take those blinders off and check it out.

Maybe .realty will magically break all the rules, but I would bet a lot of money that it won't.

Joe...not exactly sure yet how to make use of it, but i just hand registered Extension.realty. You said, "Everyone knows the word; no one knows the extension." I have a few ideas...any thoughts? Anyone?

Joe N · Oct 23, 2020

ThatNameGuy said:
Joe...not exactly sure yet how to make use of it, but i just hand registered Extension.realty. You said, "Everyone knows the word; no one knows the extension." I have a few ideas...any thoughts? Anyone?

I think you're falling into that trap of using a thread to just pump all your hand registrations again...

ArielT · Oct 23, 2020

I think a good idea would be $10 or less renewal

ThatNameGuy · Oct 24, 2020

Joe Nichols said:
I think you're falling into that trap of using a thread to just pump all your hand registrations again...

Trap

What's the problem Joe? You can't come up with a single idea of how to best use Extension.realty? Check out NP member wot's use of tweet.realty to promote .realty domains. The only other situation similar to this was the thread for .homes that failed under the weight of Dominion's arrogance. Essentially they thought they new it all and chose to compete instead of cooperate with professionals like myself to sell the .homes extension to end users. As an example just go to Extension.homes at GD and you'll see where (Dominion Domains) is asking $6,499.99 for the domain. Due to Dominion's total lack of cooperation, I ended up letting my portfolio of about 100 .homes expire, and I'm just thankful a relationship never evolved.

This said, the relationship evolving with Rob Monster of Epik and Jay W. the CEO of .realty appears a lot different than the .homes situation. They're at least providing the tools to aid and assist domainers like myself be successful. They've both posted on this thread so I know they follow it, and I'm sure they're for whatever works. Unlike the .homes execs who quoted a price of $64,000 for the domain HomeSweet.homes because they knew I liked it, I don't see this sort f behavior from the .realty team.

Joe....i really don't know your agenda, but you don't follow me around NP 24/7 for no reason. If you don't, maybe some members following me and the .realty thread will chime in with your thoughts on driving traffic to Extension.realty or something similar like Tweet.realty. Thanks

Go .Realty

Joe N · Oct 24, 2020

ThatNameGuy said:
This said, the relationship evolving with Rob Monster of Epik and Jay W. the CEO of .realty appears a lot different than the .homes situation. They're at least providing the tools to aid and assist domainers like myself be successful. They've both posted on this thread so I know they follow it, and I'm sure they're for whatever works.

Strange. It's almost like they stand to benefit the most from the time, effort, and investment that you and some of the other folks here are planning to put into these names.

Rich, I was trying to find some info on how many active sites are using the .realty extension. I believe it's been around for five years now, yes? I know you've done a lot of research on this extension. Have you found any sources with this information?

ThatNameGuy · Oct 24, 2020

Joe Nichols said:
Strange. It's almost like they stand to benefit the most from the time, effort, and investment that you and some of the other folks here are planning to put into these names.

Rich, I was trying to find some info on how many active sites are using the .realty extension. I believe it's been around for five years now, yes? I know you've done a lot of research on this extension. Have you found any sources with this information?

No Joe...you should know by now that it's my job to "Make Something Happen

", and I think someone even owns that domain. If everyone thought like you Joe, "Nothing Would Happen"

Go .Realty

Joe N · Oct 24, 2020

ThatNameGuy said:
No Joe...you should know by now that it's my job to "Make Something Happen"

Good thing you put that in quotes.

ThatNameGuy · Oct 24, 2020

Joe Nichols said:
Good thing you put that in quotes.

Oh Joe....you do bring out the swag in me

I wasn't going to respond, but instead i checked to see if Swag.realty was available to register and VOILA! What's really outrageous is that Estibot appraises it for $4,200.....can you believe it

Go .Realty

Joe N · Oct 24, 2020

ThatNameGuy said:
Oh Joe....you do bring out the swag in me I wasn't going to respond, but instead i checked to see if Swag.realty was available to register and VOILA! What's really outrageous is that Estibot appraises it for $4,200.....can you believe it

Go .Realty

You're really "making something happen" with these .realty names!

ThatNameGuy · Oct 25, 2020

Joe Nichols said:
You're really "making something happen" with these .realty names!

UBetcha

, but before me and my partners head off to the brave new world of "Outbound Marketing" .realty domains, we're still accumulating. While there haven't been a lot of new registrations in the last week, less than a thousand new reg's, there are still good names to be registered. Because all real estate is said to be local, I just registered Locale.realty. For those of you who don't recall I recently started a real estate company Broad Bay Realty, LLC where I happen to own the domains; BroadBayRealty.com and BroadBay.realty. I formed this company due to the "local" nature of "Broad Bay" that has over 2,000 homes valued at over 500K each.

Just yesterday I discovered a whole new venue for "local" .realty domains when I realized that High School names actually identify a local area/territory that can be a perfect fit for .realty names. Even schools named after recognizable famous people can be a perfect fit for a .realty name.

Go .Realty

Joe N · Oct 25, 2020

ThatNameGuy said:
before me and my partners head off to the brave new world of "Outbound Marketing" .realty domains, we're still accumulating.

Good call. You definitely don't want to rush into "outbound marketing". Something that revolutionary has to be done right. You might even want to wait a full year before starting.

ThatNameGuy · Oct 25, 2020

Joe Nichols said:
Good call. You definitely don't want to rush into "outbound marketing". Something that revolutionary has to be done right. You might even want to wait a full year before starting.

Too Funny Joe

You mean you haven't been approached to buy either Nichols.realty or NicholsRealty.com yet? Here's an interesting name I just picked up; Medallion.realty. Key MedallionRealty.com into your URL, and you might just learn why I invested a whopping .99 cents to purchase Medallion.realty

Go .Realty

Joe N · Oct 25, 2020

ThatNameGuy said:
Too Funny Joe You mean you haven't been approached to buy either Nichols.realty or NicholsRealty.com yet? Here's an interesting name I just picked up; Medallion.realty. Key MedallionRealty.com into your URL, and you might just learn why I invested a whopping .99 cents to purchase Medallion.realty

Go .Realty

I haven't been approached to buy any of my 892 .realty names! It's almost too shocking to be true.

ThatNameGuy · Oct 25, 2020

Joe Nichols said:
I haven't been approached to buy any of my 892 .realty names! It's almost too shocking to be true.

Just like I suspected...i just got back from "social distancing" church and spoke with two different realtors who didn't know that .realty was an extension just like .com. One, who's a member of NAR, knew about the TM extension for .Realtor®, but not .realty. Joe, do you believe in destiny? It's obvious you know I'm on top something because two months before learning about the .realty extension, I started Broad Bay Realty, LLC for which I own the domain BroadBayRealty.com, and subsequently bought BroadBay.Realty. I know you're not a marketer Joe, but I do have a compelling story to share. Thus I just purchased Destined.realty.

Finally....you'll have to admit that your purchase of Nichols.realty on September 26th for .99 cents was worth the gamble....especially with your last name being "Nichols

" Good Luck Joe!

Go .Realty

Joe N · Oct 25, 2020

ThatNameGuy said:
Just like I suspected...i just got back from "social distancing" church and spoke with two different realtors who didn't know that .realty was an extension just like .com. One, who's a member of NAR, knew about the TM extension for .Realtor®, but not .realty. Joe, do you believe in destiny? It's obvious you know I'm on top something because two months before learning about the .realty extension, I started Broad Bay Realty, LLC for which I own the domain BroadBayRealty.com, and subsequently bought BroadBay.Realty. I know you're not a marketer Joe, but I do have a compelling story to share. Thus I just purchased Destined.realty.

Finally....you'll have to admit that your purchase of Nichols.realty on September 26th for .99 cents was worth the gamble....especially with your last name being "Nichols" Good Luck Joe!

Your research skills are incredible, Rich. I don't know how you hunted me down as the owner of that name!

I'm not a great marketer like you, but here's hoping I can sell it.

blogspotter · Oct 25, 2020

ThatNameGuy said:
Just like I suspected...i just got back from "social distancing" church and spoke with two different realtors who didn't know that .realty was an extension just like .com. One, who's a member of NAR, knew about the TM extension for .Realtor®, but not .realty. Joe, do you believe in destiny? It's obvious you know I'm on top something because two months before learning about the .realty extension, I started Broad Bay Realty, LLC for which I own the domain BroadBayRealty.com, and subsequently bought BroadBay.Realty. I know you're not a marketer Joe, but I do have a compelling story to share. Thus I just purchased Destined.realty.

Finally....you'll have to admit that your purchase of Nichols.realty on September 26th for .99 cents was worth the gamble....especially with your last name being "Nichols" Good Luck Joe!

Go .Realty

Have you sold any of the domains yet. Just wanted to know

ThatNameGuy · Oct 25, 2020

blogspotter said:
Have you sold any of the domains yet. Just wanted to know

I'm looking at two checks made payable to me personally, one for BroadBayRealty.com for $1,132 and the other for BroadBay.realty for $375 just as soon as my site goes live in 30-45 days.

Blogspotter...i'm not sure what you know about marketing, but I've been successfully "outbound marketing" products and services all my life, and marketing intellectual property is no different. Thanks for asking.

Go .Realty

Joe N · Oct 25, 2020

ThatNameGuy said:
I'm looking at two checks made payable to me personally, one for BroadBayRealty.com for $1,132 and the other for BroadBay.realty for $375 just as soon as my site goes live in 30-45 days.

This is an interesting sale, Rich. Since the site hasn't been built yet, I assume you've sold the potential for lead generation rather than the domains themselves; and you're putting in the time and/or money to build a lead generating site yourself?

ThatNameGuy · Oct 26, 2020

Joe Nichols said:
This is an interesting sale, Rich. Since the site hasn't been built yet, I assume you've sold the potential for lead generation rather than the domains themselves; and you're putting in the time and/or money to build a lead generating site yourself?

No...never assume anything Joe. My lead generation sites will be names like KnockKnock.realty and NameMy.realty

Go .Realty

Joe N · Oct 26, 2020

ThatNameGuy said:
No...never assume anything Joe. My lead generation sites will be names like KnockKnock.realty and NameMy.realty

Go .Realty

Will you be transferring ownership of the names, or retaining them yourself?

ThatNameGuy · Oct 26, 2020

Not sure yet Joe....domains are now in my personal name, but they might become the property of the LLC, Also, even though there's a 9% commission we may have Epik handle the entire transaction.

On another note i just picked up PreQualify.realty, a name worth filing for TM protection in my opinion. What do you think Joe?

Go .Realty

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