Jewelry.com Rebranding To Welry.com

JB Lions · Oct 9, 2020

Just got an email about this one. Going from Jewelry.com to Welry.com

What do you guys thing about that one? I think it's nuts. It's all jewelry, so they have the perfect name already. Radio test, saying it out loud, I think a lot would spell it Wellry, with 2 l's. Then ask, what is a Welry?

http://www.jewelry.com already redirecting to Welry

This is their reasoning:

"What is Welry? Welry is on a mission to create the digital destination for all things jewelry. As part of the Richline Group, one of the largest jewelry manufacturers in the US, we're using our long-standing knowledge in the jewelry industry to offer customers the best quality, choice, and guidance."

--------
I still like Buy.com over Rakuten.com. They actually had to do commercials explaining what Rakuten is.

King · Oct 9, 2020

So they just removed "je" but it's a pretty decent name, it's shorter and might be easier for some as even I sometimes mess up the spelling of jewelry, haha.

passini · Oct 9, 2020

If they plan to keep selling just jewels I think is a silly move. Doesn't make sense to me.

If they want to expand and sell other things makes sense, but from the email pasted above this is not the case.

Just wondering how much they paid to the branding agency that had this brilliant idea.

Maybe I should open one agency, I will not make worse than this and for a much lower price, lol...

pb · Oct 9, 2020

Not a bad move since they don't own jewellery.com.

eyedomainous · Oct 9, 2020

Agree. Makes. No. Sense.

"to create the digital destination for all things jewelry." Drop the 'ry' instead.
That's what I had in mind for Jewelurl.com ... as adding an 'e' (jewelery) is a common mistake.

forge · Oct 10, 2020

It's October, not April.

Had to make sure.

lock · Oct 10, 2020

Typo name google will correct spelling if googled probably has less strength than the new name.

Truespin Domains · Oct 13, 2020

Jewelry.com

Jewelry is an incorrect spelling.

The correct spelling is Jewellery

Sutruk · Oct 13, 2020

lock said:
Typo name google will correct spelling if googled probably has less strength than the new name.

Truespin Domains said:
Jewelry.com

Jewelry is an incorrect spelling.

The correct spelling is Jewellery

Jewelry is the preferred spelling in American English, while jewellery is the preferred spelling in British English.

LUP · Oct 13, 2020

Truespin Domains said:
Jewelry.com

Jewelry is an incorrect spelling.

The correct spelling is Jewellery

In British English, Indian English, New Zealand English, Hiberno-English, Australian English, and South African English it is spelled jewellery, while the spelling is jewelry in American English. Both are used in Canadian English, though jewelry prevails by a two to one margin.
https://en.wikipedia.org/wiki/Jewellery

https://www.etsy.com/c/jewelry
https://www.etsy.com/c/jewellery Not Found

https://www.tiffany.com/jewelry/
https://www.tiffany.com/jewellery/ Not Found

https://www.amazon.com/Jewelry/b?ie=UTF8&node=7192394011
https://www.amazon.com/Jewellery/b?ie=UTF8&node=7192394011 The title is WOMEN'S JEWELRY

Truespin Domains · Oct 13, 2020

Oooh, I wasn't aware of that variation.

LUP · Oct 13, 2020

Truespin Domains said:
Oooh, I wasn't aware of that variation.

Same

bruhne · Oct 13, 2020

Not impressed. Jewelry.com is the perfect name for dealing in jewelry. On a side note, I have Jewelry.cx

griff · Oct 13, 2020

Jewel dot com has a sales lander, would rather try and get that one in that case. maybe sell off the current name to fund it if need be. Especially if they plan to start selling overseas one day, due to the jewelry/jewellery issue

Yawz · Oct 13, 2020

pb said:
Not a bad move since they don't own jewellery.com.

Totally agree with this, they still own the domain name jewelry.com, it's not a loss.
Changing their name to Welry sounds a more memorable brandname and not a generic one.

Kuffy · Oct 14, 2020

They could keep the jewelry.com name as the primary site, and just redirect the welry name.

B and Q, the English home improvement retailer owns diy.com. and they use this as their primary site. BandQ.com redirects to it. This seems to give them the best of both worlds.

LUCKYMONEY · Oct 14, 2020

Welry.com is short, brandable and appealing to the eyes, imo. The problem is people might not get the correct spelling of it.

AEProgram · Oct 14, 2020

elry.com better than welry but still a better brand would be jewelry.com. Elry.com has a min offer of 16k and a bin of 25k on afternic (I do not own it). But to go with elry they would have to remove the letters jew and that certainly would not make sense if you are in the Jewelry business.

Truespin Domains · Oct 14, 2020

I agree with the OP.

Welry looks horrible.

Josytal · Oct 14, 2020

Smart decision, to avoid confusion: american vs. british spelling.
Brandable name can not be horrible. It doesn't need to have meaning, either.

Truespin Domains · Oct 14, 2020

I don't mind brandable. But Welry looks odd and sounds awful.

Imagine on the radio someone saying, visit Welry dot com.

I'd have no idea what they said.

Jewl.com - great!
Jool.com - I could get behind that
Jewlr.com - sure

But Welry

Samer · Oct 14, 2020

British spelling is always longer than American

US: Ass
Brits: Arse

US: Color
Brits: Colour

US: Armor
Brits: Armour

pb · Oct 14, 2020

Truespin Domains said:
I don't mind brandable. But Welry looks odd and sounds awful.

TBH jewelry/jewellery sounds awful to begin with.

MapleDots · Oct 14, 2020

Seriously though, if I was spending serious coin I would go after Jewel.com

That is a real gem of a domain.

Unless of course I could get gem.com then all bets are off!!

eyedomainous · Oct 15, 2020

Wow, the more 'Welry' comes to mind the more it triggers thoughts of the (mining) wells associated with jewelry... and all the blood, death and pollution that entails. Not. Good. Branding.

Jewelry.com Rebranding To Welry.com

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