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information It Started With A Simple Email

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On Sept 22, 2007 Joe Gebbia sent this short email to Brian Chesky about how they might make a few dollars to help with the rent.
Brian, I thought of a way to make a few bucks - turning our place into ‘designers bed and breakfast’ - offering young designers who come into town a place to crash during the 4 day event complete with wireless internet, a small desk space, sleeping mat and breakfast each morning. Ha!-Joe
AirBnB was born. A design conference was coming to San Francisco, and hotel rooms were hard to come by, so they wondered about providing another option. I take a look at the business and the domain name, along with what messages domain investors might take from the AirBnB story.


Early Years of AirBedAndBreakfast

They set up three air mattresses, and hence called their venture AirBedAndBreakfast.com, registering the domain name on Sept 26, 2007. They charged $80 per night during the conference, and filled their space.

Joe Gebbia and Brian Chesky invited a former roommate, Nathan Blecharczyk, to join them and transform a single offering into a business that would match available rooms to those needing a place to stay. The three co-founders remain with AirBnB today.

The business struggled through several attempts to gain traction for the model, including room offerings in conjunction with the 2008 SXSW and the 2008 Democratic National Convention.

They desperately needed funding, but their early pitches were unsuccessful. You can read more details in this visual history of AirBnB.


The Name Is Shortened

On August 5, 2008 they registered the shorter domain name AirBnB.com, which remains the company website to this day. In early 2009 Paul Graham invited them to spend three months at Y Combinator and provided the first $20,000 in venture funding. He was impressed with the leadership of the management team, despite lack of interest at that stage from many other investors.

As well as lack of enthusiasm for the concept, many investors were unimpressed by the name of the company, especially when still AirBedAndBreakfast. However, on the shorter name AirBnB they secured $600,000 in funding from Sequoia Capital. Read the full history of funding rounds for the company.

In 2011 AirBnB achieved unicorn status, with a valuation over one billion dollars. By that time the company operated in about 90 countries. According to one source, AirBnB first became profitable in the second half of 2016.

Today AirBnB ranks the most funded business in Y Combinator history, having secured $6.0 billion in total funding over the years.

At time of writing the company is private, but in August 2020 AirBnB filed the required documents for an initial public offering. Despite the challenges from the COVID pandemic, they plan to go ahead with the public offering sometime in 2020. The worth of the company, previously stated at about $30 billion, is currently estimated at about $25 billion due to drop in business related to COVID.


Why Stay With That Name?

Domain investors have from time to time cited AirBnB as not a great domain name. It is perhaps audio challenged, is that B or Bee, n or and? Now that the company has expanded well beyond an era of air beds on a floor, why is it still called air? The vast majority of listings at AirBnB don’t correspond to a bed and breakfast model, so is the name even accurate?

Over the year the company has expanded into other offerings, including experiences as well as housing, and this year an emphasis on virtual experiences. Some say their name is confining.

It seemed that funding only really took off when they shortened AirBedAndBreakfast to AirBnB. But would they have gone even further with some generic single word name?


Additional Domain Names At AirBnB

The company hand registered many subsequent domain names including the .netand .org in November 2008, the .us and .ca in July 2009. They currently hold their name in numerous country code extensions.

They have registered some city new extensions, such as .nyc, but do not hold their name in a number of others.

AirBnB actively use AirBnB.design in somewhat similar fashion to how Facebook.design and Amazon.design are used.
They use a few other new extensions, mainly for redirection purposes, such as AirBnB.link.


Many Imitators

AirBnB was registered in many forms by those not associated with the company. Over the years those domain names have generally been lost. A cursory search at UDRP.tools indicated that AirBnB transferred to the company in UDRP rulings in the following extensions: .bet, .bike, .casa, .claims, .cooking, .fit, .llc, .luxe, .pro, and .vote. There are also UDRP decisions in numerous other forms such as airbnbb.com and air-bnb.org. Stick away from trademark registrations.


Messages For Domain Investors

Brian Chesky, the co-founder of AirBnB offers the following advice to startup companies.
Create the perfect experience however you need to do it, and then scale that experience. Every company that makes something is just two things. It's creating an experience. And then it's multiplying them. Too many people start in technology with "how many you sell" and then they try to make it better.

What are some messages, potentially helpful to domain investors, that I take away from the AirBnB story?
  1. Never underestimate the power of a simple idea. This huge business, started with a short email outlining a simple practical idea. Is there a simple idea that we have missed, that could lead to huge success in the domain world?
  2. Find ideas that scale. Most of the consumer success stories are ideas that readily scale, that can work for a few people locally or the entire world. Have we missed a scaleable idea in domain aftermarket sales?
  3. Names matter, including in raising funds. I think it is not coincidence that funding only came to the company when they shortened their name to AirBnB. Having the right name matters.
  4. But it is more than the name. Sometimes we focus so much on great domain names that we perhaps overstate their importance. While a great name definitely helps, it is the idea and implementation that ultimately drives success or failure.
  5. It takes time. Like many companies, it took many years for AirBnB to become profitable. In domain investing too, don’t expect overnight success.
  6. Don’t get discouraged. In the early years the company struggled with both finding users and getting funded. They could easily have given up. In domain investing I think the first few years are the hardest, as you are learning little details that make a big difference.
  7. Learn. There seems little doubt that the three months the founders spent at Y Combinator were crucial in the development of the company. Never underestimate the value of learning. Positive connections make a difference too.

Rename AirBnB

Just as a fun exercise, how would you rename AirBnB? Please add your suggestions in the comments.

I outlined a few messages for domain investors that I took from the AirBnB story. Please add your own.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Thanks Bob....your thread about AirBnB inspired Overnight.realty and BeachBlanket.realty, Camper.realty and Campsite.realty. For an investment of $3.96, the risk vs. reward potential was just too hard to resist.
Thanks again(y)
 
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I always considered this unicorn odd and wondered how they succeeded with such a bad name! AirBnB it is not a creative name, not memorable and not pleasant.

Maybe they should have shortened the name to just BnB.
BunkBed:xf.wink:realty would have been better.
 
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Nice post, when I first heard of AirBnB I thought to myself, what the heck is BnB?
 
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You are indeed a true gem of this forum Sir.

@Bob Hawkes (y)(y)
 
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IMO airbnb will stand the test of time, but to future-proof my own BnB, I picked up a domain today: 5gBnB (.com)

I'm not sure if there would be conflicts as long as I was registered with their organization and built my own site. :xf.wink:
 
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An interesting read.

Apart from security and misleading clients, is there really any other reason a company with a trademarked name will acquire extensions of the same name? Do they really have to, since their trademark already covered for it? Thanks.
 
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An interesting read.

Apart from security and misleading clients, is there really any other reason a company with a trademarked name will acquire extensions of the same name? Do they really have to, since their trademark already covered for it? Thanks.
A trademark doesn't necessarily cover them for someone that wants to use the same name legitimately for a different class of trade, like AirBnB sandwiches for instance, or carpets.

There isn't really a substitute for owning a domain.
 
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A trademark doesn't necessarily cover them for someone that wants to use the same name legitimately for a different class of trade, like AirBnB sandwiches for instance, or carpets.

There isn't really a substitute for owning a domain.
But what a Domainer acquiring the name for sell? Because he doesn't indicate what it could be used, that would be an infringement, right?
 
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But what a Domainer acquiring the name for sell? Because he doesn't indicate what it could be used, that would be an infringement, right?
There is no point in owning a domain that is trademarked, especially if it is a really famous trademark. I would strongly advise against it, it's not worth the hassle.

Of course it does depend on the exact circumstances. For instance, if there is more than one company using a word or phrase in the marketplace. Without evidence proving that you are infringing one specific trademark owner then they're going to struggle to prove that you bought it especially to prevent one of them from using it.
 
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