SquadHelp - Marketplace

GrantP said:

@Recons.Com

Here's how we calculate STR:

12 month Sell through: Total domains listed for 12 month or more which SOLD / Total LISTED domains for 12 month or more

6 month Sell through: Total domains listed for 6 month or more which SOLD / Total LISTED domains for 6 month or more

I just took a quick look at your portfolio and here is what I see:

I see that there are a total of 33 active premium domains, listed for 6 month or more

and there are 3 sales from the domains listed for 6 month or more.

The remaining 71 domains were added on April 24 and April 26 2020 respectively.

Therefore, the 6 month STR = 3 / 36 = 8.33%

The same STR applies for 12 month because in this case all these 36 domains were listed for 12 month or more.

If you believe you have 65 names listed for 12 month or more, we would be glad to send you a full list of domains along with the published date so that you can compare it with your records and let us know if you see any discrepancies. This information should also be available in your Marketplace Listings page.

We believe a portfolio Sell through provides a clear view of the overall sales from the portfolio, however if you would like us to add alternative methods of STR calculation and show them in addition to portfolio Sell through, we would be happy to consider adding additional views.

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Thanks for the explanation... Still not right way though. April 24 to Sept 25 is another 5 months and this time/str is not counted AT ALL. So in another month my STR for 6 months will become 3/107 instead of 3/33?

This is a fancy made-up math, honestly... Instead you guys came up with a system where first 6 months of the names listing (and the first 12 months for the annual) don't count at all...

@Recons.Com

6 months ago I had 409 premium listings. With a 6 mth STR of 5.75% I should have sold 23 domains. When in reality I sold 10 names. My actual 6 month STR is between 2% to 3%.

currently I have 526 premium listings, using the Squadhelp 6 mth STR from my dashboard of 5.75% I’m led to expect that in the next six months I will sell 30 domains. Let’s wait and see, I’ll quote this post in 6 months time to see the results.

JudgeMind said:

@Recons.Com

6 months ago I had 409 premium listings. With a 6 mth STR of 5.75% I should have sold 23 domains. When in reality I sold 10 names. My actual 6 month STR is between 2% to 3%.

currently I have 526 premium listings, using the Squadhelp 6 mth STR from my dashboard of 5.75% I’m led to expect that in the next six months I will sell 30 domains. Let’s wait and see, I’ll quote this post in 6 months time to see the results.

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Exactly. The whole industry for 30 years has been using the term STR to mean your sales over the period divided by your rolling average weighted holding for the period.

And then SH comes along and uses the same term in a manner that is neither consistent with the industry's use of it nor logical in any way.

If you are taking control of my names from day 1, why are you counting it as your inventory only from day 365???

rayman617 said:

What was SH's decision process for not accepting recent hand reg drops? The age of a domain shouldn't matter if it's a high quality name that goes through a rigorous evaluation.

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kamcreation said:

Yes grabbed few nice brandable names recently but they were rejected because of they were recent backorders.

Not sure if age is such a big deal especially in brandable names.

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How do you both know it was the domain age due to which they got rejected?
Did they mention that domain age the reason for the rejection?

Most of domains are hand reg that I submit as soon as I register. If they are good, they get accepted.
Only a couple weeks back I got 2 hand reg accepted.
I just don't hand reg because it is tiring going though the list

Annual Sell Through Rate = the number of domains sold in the last 12 months / average number of domains on site in the last 12 months.

All Time Sell Through Rate = the total number of domains sold / average number of domains on site since the marketplace began.

Your figures are not the STR and should be labelled something else, and you should display the true STR.

Recons.Com said:

Exactly. The whole industry for 30 years has been using the term STR to mean your sales over the period divided by your rolling average weighted holding for the period.

And then SH comes along and uses the same term in a manner that is neither consistent with the industry's use of it nor logical in any way.

If you are taking control of my names from day 1, why are you counting it as your inventory only from day 365???

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I so agree, thanks for bringing it up and find SH method of calculating STR convoluted and borderline deceptive. There should be one simple calculation your yearly sell through rate.

JimJammy said:

Annual Sell Through Rate = the number of domains sold in the last 12 months / average number of domains on site in the last 12 months.

All Time Sell Through Rate = the total number of domains sold / average number of domains on site since the marketplace began.

Your figures are not the STR and should be labelled something else, and you should display the true STR.

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I've dealt with inventory and STR in multiple industries, but all of them calculate STR the same, you can have STR for a year, from the beginning, for a product, for a month and so on, but there are not different terms, it's the same formula, calculated for a certain period or product.

Thank you all for feedback. Our goal is to use metrics that are helpful to our sellers. If the current metrics are not helpful for most sellers, we can certainly consider dropping them and replacing them with other metrics that are more helpful.

To recap, the current portfolio sell through simply answers this question: If you held your domains for 6 months or more, what % did you end up selling? (Same applies for 12-month).

We can consider moving to a different definition, but before we consider making any changes, it would be helpful to get feedback on some specific examples, so we can understand what works the best for sellers. How would most sellers calculate their STR for following specific situations:

* You added 100 names, and received 1 sale within 30 days. What should be your STR at end of 30 days? If you say it is 1%, wouldn't that be misleading (from an annualized perspective) because you still have another 11 months to go?

* You added 100 names, received 4 sales in first 11 months, and then added another 400 names in 12th month. What should be your STR at the end of 12 month?

It sounds like a time based inventory allocation model would be most appropriate. Please provide feedback on above two specific scenarios - how do most sellers calculate STR in these above situations, so we can evaluate the best way to move forward.

1* =( 1/100 ) * (1/12) * 100% = 8.33% str , if you make more sales - str number should dynamically adjust

2*
after 11 months: ( 4/100 ) * (11/12) * 100% = 3.66%

after 12 months, when you added 400 more names - ( 4/496 ) * (12/12) * 100% = .8% str


Ideally, it should be calculated on daily bases not monthly, it's easy programmable and is more accurate.
The way I see it - STR should reflect annual number (or projection).

GrantP said:

Thank you all for feedback. Our goal is to use metrics that are helpful to our sellers. If the current metrics are not helpful for most sellers, we can certainly consider dropping them and replacing them with other metrics that are more helpful.

To recap, the current portfolio sell through simply answers this question: If you held your domains for 6 months or more, what % did you end up selling? (Same applies for 12-month).

We can consider moving to a different definition, but before we consider making any changes, it would be helpful to get feedback on some specific examples, so we can understand what works the best for sellers. How would most sellers calculate their STR for following specific situations:

* You added 100 names, and received 1 sale within 30 days. What should be your STR at end of 30 days? If you say it is 1%, wouldn't that be misleading (from an annualized perspective) because you still have another 11 months to go?

* You added 100 names, received 4 sales in first 11 months, and then added another 400 names in 12th month. What should be your STR at the end of 12 month?

It sounds like a time based inventory allocation model would be most appropriate. Please provide feedback on above two specific scenarios - how do most sellers calculate STR in these above situations, so we can evaluate the best way to move forward.

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the issue is the current sh metrics mislead sellers into thinking they will/should sell x number of domains in the next 6 months. Or 12 months. Wish I had the foresight that sh would scale the marketplace by 20x. The actual STR at Squadhelp is around 2%.

personally I’d like the STR to be shown results based, every 30 days, 3 months, 6 months ,1 year, 24 months ,all time.

The standard way to look at STR is on an annualized basis. Anything else is confusing.

example (1)
1 sale / (100 x 30 days of listing) x 365 days / yr = 0.1217 sales/year = 12.17% STR

example (2)
100 names x 365 days + 400 names x 31 days yields 4 sales over 48,900 days of listing
4 / 48900 * 365 = .0299 = 2.99% STR

@scrsteven 's calculations are correct.

The basic idea is (sales / names on market) / (average time on market [as represented by the fraction of a year]) * 100

And Grant, please don't remove de-listed names from the STR equation.

Currently, if a seller lists 500 names for 4 years, sells only 1, and removes 499, their SH STR is 100%.

De-listed names need to be factored in.

scrsteven said:

The standard way to look at STR is on an annualized basis. Anything else is confusing.

example (1)
1 sale / (100 x 30 days of listing) x 365 days / yr = 0.1217 sales/year = 12.17% STR

example (2)
100 names x 365 days + 400 names x 31 days yields 4 sales over 48,900 days of listing
4 / 48900 * 365 = .0299 = 2.99% STR

The STR times ASP (average sale price) = STRASP, which is the best indicator of the quality of a sales portfolio - how much revenue each domain brings in per year on average.

Multiply that times the number of names you have listed and you can easily get your projected gross revenue per year. Subtract out commissions and renewals and then you're looking at a projected revenue stream from a portfolio.

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Many retailers calculate their STR for products monthly and every 3,6,12,24 months

This STR formula that SH turned out to be using really surprised me and honestly disappointed me. Why? Coz If you are using a whole new formula then you should name it something else
My whole plan for my names on SH has to be drastically downsized. In a nutshell disappointing

How to now upgrade basic plus to premium?

med922 said:

A few days back, I got some good 2 words names rejected. Names like InsightKing & EnergyFully(com) rejected when PowerFully(io) & canafully and many more like these are published.

Make no sense to reject names when there're very similar and complete crap ones out there.

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Powerfully is one word. It means powerfully.

EnergyFully was probably rejected because it's two words that don't fit well enough together for them. Canna is trending.

jamesall said:

Powerfully is one word. It means powerfully.

EnergyFully was probably rejected because it's two words that don't fit well enough together for them. Canna is trending.

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Agreed. Energetically would be comparable to powerfully, not energyfully...

ArielT said:

How to now upgrade basic plus to premium?

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Request a review and reason 'Upgrade'?

jamesall said:

Request a review and reason 'Upgrade'?

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It seems that reviews are taken too long

ArielT said:

How to now upgrade basic plus to premium?

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If it was a searchable basic plus with a logo, you should be able to click "Instant Bulk Upgrade to Premium" at the top of the Basic Plus section.

JudgeMind said:

This was my 5th sale via my sh WLM since launching in early July.

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How do u promote your wlm ? thank you for your insight and congratulation

OnlineDomainShop said:

many guys are importing thousands of names without internal review

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yeahhh whyy? its not fair at all.

marcreative said:

How do u promote your wlm ? thank you for your insight and congratulation

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through social media primarily. I’ve been testing with Squadhelp’s landing pages too

This is from the landing page of one of my Tech+word names.

Gotta love the relevance of the other "based on tech" domains.

Goodbye 6 month STR %, hello annualized STR

note: We had no sales in September. Comparable, last September we had two sales with half of the inventory. Good luck in October everyone.