@GrantP thank you for your reply. I appreciate the benefit of building credibility with potential buyers. It's really important. I'm just a bit overwhelmed with the number of mentions of Squadhelp on a marketplace called white-label. Also, I'm concerned that those mentions could be very distracting in some cases.
Besides the clickable link in the footer, there are at least two other clickable links. One is in the BB chat window. It's the one with the video that says "How Does Squadhelp Work? Learn about how Squadhelp works". Once a potential buyer clicks on it they are shown comprehensive advertising of SH services that are directly competing with my WLM marketplace.
Another one is at a very sensitive place. Once a potential buyer clicks "Buy Now" button, on the following payment page there's a big CLICKABLE logo of SH at the very top of the page. Super noticeable. Now, if I was a buyer and if I was about to spend a significant amount of money I would be very tempted to click and find out more about the company that is going to handle my transaction. But when I click on it I see nothing about escrow services. Instead, I'm prompted to launch a naming contest or view names for sale at Squadhelp. And that is once again advertising of SH services that are directly competing with my WLM marketplace.
Those clickable links are very risky. I would really appreciate if they at least were affiliate links. Before WLM was announced, we could embed our portfolios in our websites. Then each single domain name had an embedded affiliate link. In the WLM I haven't seen a single affiliate link yet although it's obvious that potential buyers can very easily migrate from WLM to Squadhelp with a single click.