Maybe the train hasn’t come yet?
The thing is most of the VR businesses are of big companies like FB, Apple, HP, etc. it has very tiny chances to sell vr related domain names to them.
if you want to pick up a name for your vr business would you choose the domain name like vr+yourbusiness( eg. vrshooping.com) or a brandable one like vr+fruits or animal name( eg. VRGecko.com)?
No, the train has not yet arrived. but I can hear the whistle.
How you pick a name has a lot of factors. I would say that here you have to put your marketing hat on.
Some want the search value of a name and generics would apply. CheapVR, VRCheap
Some want to say what they do. VRProgramming, VirtualCode
Some want to portray or project a image, true or not. OutstandingVR, OutstandingExperience, BestVR
Despite the obvious exact name match... think OculusVR.(also look at oculus definition)
It normally is some combination of the above. But don't think that a large co with money to pay marketing folks don't look at all the advantages and disadvantages of everything. But of coarse, one person must make a final decision and could disregard much of it for a heartfelt idea, or where they are headed in the future without a name change and many in the company may not be aware of that future move(s).
When it comes to domains, branding requires a unique trademarkable name. That is why you may see a lot of spelling twists on what otherwise is a generic un-trademarkable term/name. Mainly when a category is well populated, but not always.
Think VRChatz... you could protect that and it says what you do in a understandable way.
Message conveyed and protectable. You could not protect VRChats very easily, not that it could not be in some fashion.
Google once wanted to TM 'GLASS' by itself. They would not allow it. But you could protect 'Google Glass' with no protection for 'Glass' without the term 'Google'.
The more you study marketing and Trademark, the better you can pick'm.
I may be a bit lucky to have sat in on some older product dev to the end and listened to some of the decision making all the way through, but that can not make you right about what you think others might do.
You just have 'some idea' of how it goes down. Things like what your competitors are doing or might do are in play. Not just trying to win but beat your competitor as well. Steal as much market share as you can.
It might also be important to note that once you 'successfully' create a brand, it becomes a tangible asset. You can even borrow against it once it has a formidable value established.
That too can have a effect projecting the best name for them.
No secret formula. It's a guessing game. but try to increase your odds.
