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branding An IP attorney’s take on the Booking.com decision

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equity78

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TheDomains Staff
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Jess Collen has been an IP attorney for 30 years and he covered the Booking.com case . Jess did a good job of breaking down what this means for small and mid sized business. He also threw in a bonus for owners of true premium one word .coms. Collen wrote: “That the Trademark Office […]

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The views expressed on this page by users and staff are their own, not those of NamePros.
Exactly. For corporations to spend huge amounts of money for an address, they need to be able to protect them as intellectual property. This opens the door for trademarks to be used as valuable addresses as generic names online. Google owns search, but now corporations have a weapon to leverage and insure that a generic address can be coined as a sticky brand for direct traffic. Everything is about perception. It may very well change the landscape of direct navigation that these prized addresses can be leveraged as corner stones of a business or corporation. Some may try to downplay this but I believe it opens the door in the future for domain names to be be defined as a Right and as Property.
 
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Exactly. For corporations to spend huge amounts of money for an address, they need to be able to protect them as intellectual property. This opens the door for trademarks to be used as valuable addresses as generic names online. Google owns search, but now corporations have a weapon to leverage and insure that a generic address can be coined as a sticky brand for direct traffic. Everything is about perception. It may very well change the landscape of direct navigation that these prized addresses can be leveraged as corner stones of a business or corporation. Some may try to downplay this but I believe it opens the door in the future for domain names to be be defined as a Right and as Property.

That should be a boon for your and David's portfolio Michael.
 
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There are always companies that want to grab our domainer's domain name for free
 
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What is your take on the domain

mybooking.com

It is currently in auction on SEDO
 
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What is your take on the domain

mybooking.com

It is currently in auction on SEDO

It should be ok according to most. The booking.com is a weak mark. John Berryhill made a case that these names might become worth a lot less but @Zak Muscovitch seems to feel differently.
 
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