It's brandable, pronounceable, short and .com. These are usually the ingredients for a great domain.
But... you also have to think about the potential usage for the domain from a business perspective.
Are there end-users? If the end-user has a website, what is their existing domain? I did a quick search and I saw one right away.
So now the question is how much you spent, and how much the potential buyer is willing to spend to buy a domain.
Just because there is a company or business with the exact match name, don't mean they have a huge budget to spend on a domain name. It all depends on the buyer.
With that said, I'm going to value this at:
$500 - 1,250 reseller
$750 - 7,500 enduser
I know it's a very broad answer, but you just don't know what someone is willing to spend.