IT.COM

sales My.Life Domain Name Sells for $175,000

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This morning the Premium Domains division of Donuts confirmed the sale of the domain name My.Life for $175,000. I had reached out to them a few days ago, after rumours of the sale first emerged on NamePros.

If, or when, the sale is listed on NameBio, it would become by far the highest .life extension sale in the public record. The sale is the 17th highest new extension domain name sale of all time, at least for those sales with confirmed prices.

This is the third 6-figure new extension domain name sale with a revealed price so far in 2020. That is more than in all of last year. The other two sales were shop.app at $200,000 and live.chat at $125,000.

NamePros member New.Life had first suggested on NamePros that My.Life had sold based on WhoIs records. He also pointed out that the name had recently been listed with a $200,000 price tag.

As was the case in the recent acquisition of shop.app by Shopify, the purchaser in this case is also a huge business. It appears to be Meredith, a media and marketing services company. They are publishers of such well known brands as People, Better Homes & Gardens, and InStyle, along with many more.

The domain name did not resolve at the time of writing, and it is not yet known whether Meredith plan to use My.Life directly, or if they acquired it on behalf of a client.

As FolioTeam wrote “I love the simplicity and the aptness of the name.” Grego85 added “I hope the buyer does something really cool with it. The name has great potential.” I definitely agree. This is surely one of the most powerful domain name phrases. It will be interesting to see how Meredith use this stellar domain name.

As major businesses recognize the value of powerful digital assets, there is a positive impact on the entire domain name industry. I believe because the Meredith publications and Shopify are well known to consumers, there could potentially be significant improvements in acceptance of new extension domain names.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
GD valuation tool is a joke in regards to new gtlds. It will value all keywords on all new tlds at almost the same level with no regards to the left.right combination, my.rehab is valued at $449.

It's better to search for the .com version if you want something more "accurate".
In this case mylife.com and take a % of that as the new tld value (that % could be less or more than 100% but in most cases, currently, less)
 
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It is interesting as @Bohdan points out how much GoValue is not even in right ballpark on my.life.

I would have thought that their algorithm would have picked up on the huge search volume and results for my+words, or even if not, that other new extensions in exact word my have sold for good amounts recently, my.bio for $61,000 and my.tax for $22,500, both in 2018.

GoValue does not even approximately account for the across the dot match. For example, my.ooo, my.pizza, my.life, my.icu, my.gdn, my.dev are all within a few dollars of the same valuations, even though I think most domainers would agree that the actual worths are rather different. In fact they tell you that my.tax is worth just over $400 even though also pointing out it sold for $22,500. They do have a bunch of other extensions they value in $600 to $900 range with the word my, and they like .xyz even more than that.

It is nice that GoValue is free, and it does almost always give great comparators, some of which are not in NameBio, but it could be so much better if they simply automated using Google data to see how good the match on the two sides of the dot is.

Bob
 
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interesting

I am dev some .life
 
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mylifescrawl.com BIN $10 @ GoDaddy Auctions

the value of a domain name cannot be appraised/estimated
 
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mylifescrawl.com BIN $10 @ GoDaddy Auctions

the value of a domain name cannot be appraised/estimated
It is wrong thread to post this here
 
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It's always dangerous to compare a Donuts Registry new gTLD sale to something a domain investor might actually sell.

It's apples and oranges.
 
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This discussion about ccTLD...one of my domain is holo.ag do you think it is good for future.
If its not right place then ...let me know so that I will delete it.
 
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UPDATE: My.Life now in use

The domain name My.Life is now in use. Contrary to some of the speculations, it is used by a new MyLife mindfulness app.To have such a high value name in use that way indicates the importance of names for apps, as well as the growing mindfulness movement.

It appears that Meredith were possibly acting on behalf of a client in the acquisition, and at least from the Los Angeles contact address, My.Life seems separate from Meredith, although was promoted via reviews in some Meredith publications. However, Meredith is still listed in the Whois for the domain name as the owner. This domain name was purchased on a two payment model (both in 2020), so the ownership may change when the final payment is made.

To further complicate things, there are several MyLife TM applications, including this one, applied for around the time of the domain acquisition announcement, by a third USA company Synapse. The TM description (currently in 1B status) reads to me a lot like the market for the app, mentioning "health and wellness, meditation and mindfulness practice, yoga and stress management."

In any case, as was the case for the $200,000 shop.app sale that Shopify put in use within weeks of purchase, it is nice to see this valuable domain name quickly employed.

Bob
 
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I found a great tool named Brinso.to evaluate a brand name. It is really cool and I hope it will help everyone who is willing to buy a brand name. They will generate a report and say how good or bad your brand name. I got 90% for my brand name.

By the way, Thank you soo much for the info Bob. It is really valuable(y)
 
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