BrandPa.com Experience (Brandable Domain Marketplace)

Jv1999 said:

So... for all of us who paid for exclusivity... and the premium picking of our domains...

...that all went out the window? Now everything goes?? Why are we paying $5 to $8 again?? I don't get it.

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PREACH, BROTHER JV !!

@DigitalRoar Well BP = BrandPa - but not sure it would matter. I'll happily take 8 bucks and list your name...I don't run a marketplace - but I bet you will get the same ROI !!! hahahaha! best of luck

Jv1999 said:

So... for all of us who paid for exclusivity... and the premium picking of our domains...

...that all went out the window? Now everything goes?? Why are we paying $5 to $8 again?? I don't get it.

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True, feel cheated

We waited days and days to list our names in BP , now they don't respect the time and opened tonlist even ejejejejnhd.com for 100000$

BrandKart said:

We waited days and days to list our names in BP , now they don't respect the time and opened tonlist even ejejejejnhd.com for 100000$

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.. You're funny..

What is Ejejejeejehnd.com

Zagalee said:

.. You're funny..

What is Ejejejeejehnd.com

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best name to prove these BP appraisals are bs

We should all just HODL ))

Crazy times. I read all your opinions and i kinda can agree with most of them from both sides. But i personally lean towards not listing anything there anymore. The place will soon be flooded and diluted with thousands of utmost crappy names.

golan said:

Crazy times. I read all your opinions and i kinda can agree with most of them from both sides. But i personally lean towards not listing anything there anymore. The place will soon be flooded and diluted with thousands of utmost crappy names.

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Crap names like its competitors? since the change I have only seen a handful of crap names being listed. I have seen some that are not really brandables too but for the most part so far I don’t see alot of garbage.

karmaco said:

Crap names like its competitors? since the change I have only seen a handful of crap names being listed. I have seen some that are not really brandables too but for the most part so far I don’t see alot of garbage.

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subjective; you’re the brandpa master.

if they had leaderboards like Squadhelp

you’re #1 especially wit you niiice bp sales
Def #1 BP sales in NP; ur BP sales legendary

Jv1999 said:

So... for all of us who paid for exclusivity... and the premium picking of our domains...

...that all went out the window? Now everything goes?? Why are we paying $5 to $8 again?? I don't get it.

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You should be able to pick which of your names are premium without anyone’s input.

karmaco said:

You should be able to pick which of your names are premium without anyone’s input.

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No, we all fall in love with our names;

sometimes a little tough love is needed

Samer said:

subjective; you’re the brandpa master.

if they had leaderboards like Squadhelp

you’re #1 especially wit you niiice bp sales
Def #1 BP sales in NP; ur BP sales legendary

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there are alot of people who have great selling records there. They all just don’t post about it Samer.

karmaco said:

there are alot of people who have great selling records there. They all just don’t post about it Samer.

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Neither does BP

you’re #1 in my eyes; definitely in NP
you should be most worried; let’s see how this affects BP sales moving forward; ur still best

Samer said:

No, we all fall in love with our names;

sometimes a little tough love is needed

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I disagree. If we don’t know what names really have value in our portfolio we should not be doing this. As far as supposed premium appraisals I have sold more rejects than I have names between all the markets. Their assessment is no better than ours unless you started domaining yesterday.

karmaco said:

I disagree. If we don’t know what names really have value in our portfolio we should not be doing this. As far as supposed premium appraisals I have sold more rejects than I have names between all the markets. Their assessment is no better than ours unless you started domaining yesterday.

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We’ll see. i hope you document if there uptick or downtick in your BP sales since this change.

Wanted try BP because of you the most.
Thanks for sharing those sales

i’ll get over the $8 hike to try them eventually

i think domainers tend to overvalue their dns;
you need someone like BB or SH to reject; even if the rejected name sells $xxxx afternic (seen happen)makes market better less satura

if supply too much could b double edged sword

Time will tell. I remain cautiously optimistic, despite hurt of the $5 to $8 hike to new clients.

Samer

@Jowita Emberton Anything you'd like to say about their reactions to the updated Brandpa?

It seems to me that the value these brandable marketplaces bring to the table is the eyeballs they can put on our domain names that wouldn't have otherwise seen the names, by ranking and buying traffic for keywords like "domains for startups" and "business name ideas", and earning media coverage, etc.

They're taking these massive commissions in exchange for generating the leads for us and getting eyeballs on our names, which is solid. It makes sense, if they can find a buyer who wouldn't have otherwise been able to find our names - and suggest those names to them, and get us these huge $2000 sales for basically handregs and random brandables, that's a win for everyone.

BUT if your domain name is desirable and gets type-in traffic and that's how somebody finds it, you're giving up a big chunk of money, and exclusivity, and having to wait 30 days to sell elsewhere, for nothing. If the buyer already wants your domain, then using these marketplaces is a bad idea since you're giving up such so much when you've generated your own lead without the help of the marketplace. You're bringing all these potential buyers into the marketplace too, and paying a high price to do it.

So by opening up the floodgates and removing quality control, it seems to me that a brandable marketplace is going to dilute itself. If you as a domainer have a quality name that buyers are actively seeking out, you're shooting yourself in the foot by using a brandable marketplace since people are going to find your name on their own because they're looking for it and you risk the buyer finding something else they like better at the marketplace.

If you have handreg, lottery-ticket type names, you're more incentivized to list them since you're a lot less likely to generate those leads on your own and you benefit more from the traffic other people bring into the marketplace since you aren't bringing in your own, and you may luck out by having a buyer that somebody else brought to the table deciding to buy your name instead.

But if you have the quality names that are bringing in traffic and buyers, you risk losing those leads, and for what, the privilege of paying 25%, 30%, plus $8, plus not being able to promote it anywhere else?

Sure, you might still get sales, but how do you know you wouldn't have gotten that sale anyways, and been able to keep ~21%+ more of the money by using dan.com or your own lander instead? Not to mention having it listed on Afternic, Sedo, etc.

Which, imo, leads to an overall reduction in quality of listings and value that the marketplace can offer to people with decent domain names.

It seems like opening things up to many more names is shortsighted, or at least works against the people with the best quality names.

It means people with higher quality names are punished because they're bringing in the traffic, paying a huge commission if their names sell, and helping promote a bunch of lower-quality names that aren't bringing traffic into the ecosystem.

So people with the names that a brandable marketplace would WANT to list (the names that can bring in leads and sell on their own merit with inherent value), are the ones who are punished by a lower barrier to entry.

If it's $8 to list a name, and the logo designers are paid $5, that leaves $3 to promote each name. It doesn't seem like it's going towards SEO since I'm not really seeing any notable organic rankings for BP, so what does that buy in paid traffic... a couple of clicks maybe? Are they even running paid campaigns, and if not - what is BP doing to generate traffic for our domain names?

I like BrandPa and my limited dealings with them have been pleasant and I wish them the best, I'm just trying to wrap my head around how this change is a good move for domainers with great names.

Since BP make all of their money from commissions, I'd imagine BrandPa would want to encourage the most sellable names to be on their platform, but by diluting the value of their platform, they're encouraging the lower quality names and discouraging great names imo. I hope this works out for them, but I can't really wrap my head around it.

i removed almost 400 names from brandpa , iam done after their update

I have also started removing my close to 200 names portfolio from Brandpa. When I first saw they are working an a big update I was very excited because their update was always somewhat beneficial to sellers. I remember a seller asked to Brandpa on Slack channel if this update was going to be like SquadHelp allowing sellers to list on Afternic to get more exposure and their reply was "It's bigger than that" so I was very interested. But when they finally revealed the big update I was very shocked. A marketplace with 25% commission but without any kind of quality controlled inventory will obviously see huge jump in total inventory and right now it's already happening, DomainIQ tells me there's been 529 domains added on Brandpa since April 1 to April 5 compared to 259 domains added on same period last month so inventory growth is almost doubled. I don't know how Brandpa will plan to handle this inventory growth as they don't spend that kind of money on advertising and promotion to bring buyers. But if they don't plan to do something they will become next BrandBucket with a lot of names but very few sales.