Google removed the dot com in SERP

mpls · Mar 18, 2020

Google don't remove .com from serps.
Not all sites have .com removed.
Google, simply, present the brand name, not the URL.
If you investigate further, you'll notice that only the big sites (aka established, aged, with MANY backlinks) have this new presentation in serp results.
Due to my work, to be honest, are months that big G presents the URL in that way.
And I discover more... If your site is SUPER, google can change the URL completely.
Example:
domain is losagelesplumbers247 -> G writes: LA Plumbers.
As domainer I am not happy to see this but google give less importance to domain names here after year.

BrandCollectors.com · Mar 18, 2020

mpls said:
Google don't remove .com from serps.
Not all sites have .com removed.
Google, simply, present the brand name, not the URL.
If you investigate further, you'll notice that only the big sites (aka established, aged, with MANY backlinks) have this new presentation in serp results.
Due to my work, to be honest, are months that big G presents the URL in that way.
And I discover more... If your site is SUPER, google can change the URL completely.
Example:
domain is losagelesplumbers247 -> G writes: LA Plumbers.
As domainer I am not happy to see this but google give less importance to domain names here after year.

correct, but Google keeps https://books.google.com as a website name instead of Books Google.

i think this move is not good for branding and security reasons.

Business Brands · Mar 18, 2020

I use DuckDuckGo.com

NickB · Mar 18, 2020

Welberch said:
I use DuckDuckGo.com

over 90% of people/businesses use Google though.....

domains21 · Mar 18, 2020

Welberch said:
I use DuckDuckGo.com

And the environmentally conscious use Ecosia but that doesn't stop Google being the choice of almost everyone else.

I always find this a dangerous thing for Google to play with because the domain is still a good way to identify the legitimacy of a website for many people.

BrandCollectors.com · Mar 18, 2020

Welberch said:
I use DuckDuckGo.com

i used ddg before it has bad updating not so powerful as Google crawling.

lock · Mar 19, 2020

They trialed this to see how people would use Google guess we are going to get used to it. Just have to type it out in full address or search it.

BrandCollectors.com · Mar 25, 2020

this move is great for not-com brands.

e. g. I would never click on .ac.uk domain but Google force me to doing this.

#security #googlesucks

slader23 · Mar 25, 2020

BrandCollectors.com said:
this move is great for not-com brands.

e. g. I would never click on .ac.uk domain but Google force me to doing this.

Show attachment 148562

#security #googlesucks

When I search "YouShare". I also see the .ac.uk as the first result with the full domain name on my phone and desktop. The most recent core update for google search is actually supposed to show the full domain name in the title of the search item. Not sure how you're seeing it without the ac.uk.

https://twitter.com/searchliaison/status/1216782591463813126

BrandCollectors.com · Mar 25, 2020

slader23 said:
When I search "YouShare". I also see the .ac.uk as the first result with the full domain name on my phone and desktop. The most recent core update for google search is actually supposed to show the full domain name in the title of the search item. Not sure how you're seeing it without the ac.uk.

https://twitter.com/searchliaison/status/1216782591463813126

Opera browser, Google search engine, tablet huawei /android

mpls · Mar 25, 2020

Yes guys, as mentioned G presents BRAND names.
Does not matter which extension a brand site has, if it has strong backlinks and a great web presence, G remove it.
And, during these weeks, on weekly basis, G are releasing several updates (core and minors updates).
So it is possible to see during the day several switches in how G presents results (sometimes with favicons, sometimes with brand name, sometimes shakes serps, ...).

namemarket · Mar 25, 2020

domains21 said:
.....I always find this a dangerous thing for Google to play with because the domain is still a good way to identify the legitimacy of a website for many people.

It will only get worse. I am sure G will eventually eliminate the full domain name (not only the dot and extension) from all search results like myself and others predicted long ago.

It's a major reason type-in organic traffic has faded away year after year and only getting worse, making the outlook for traffic, revenue and overall sales dismal, imo.

That's a big reason I have let 90% of my domains expire over time, or marked non-renewal.

Google removed the dot com in SERP

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