IT.COM

domains NYBDC and affiliates rebrand to Pursuit

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Lox

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New York Business Development Corporation (NYBDC), along with affiliates Excelsior Growth Fund and the 504 Company, say they’ve rebranded as Pursuit.

As part of the rebrand, Pursuit says it has created tools that make it easier to identify the right loan product for a business’s situation. Its new website will streamline the application process for loans across all three organizations, including U.S. Small Business Administration loans, fast online loans, and other product offerings.

NYBDC.com fw to PursuitLending.com

pursuit-logo-press-release-b.png


(rebranding trend Q3 2019 / 2020 - one word logo / title, two words domain name)

read more (cnybj)
 
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“one word logo / title, two words domain name)

thanks Lox, thought it was confusing until you explained the logo isnt the domain.

How often do companies do this? “rebrand”?
hide long DN with logo showing half domain...

Samer
 
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“one word logo / title, two words domain name)

thanks Lox, thought it was confusing until you explained the logo isnt the domain.

How often do companies do this? “rebrand”?
hide long DN with logo showing half domain...

Samer

In 2019 spotted 2723 companies with the same pattern. In Jan/Feb 2020 421 (didn’t have time for an in-deep research but the carrot-stick-rebrand virus is out there (it’s about the money/ budget or TM reg. or something else ... have to figure out who why what ... )

Regards
 
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In 2019 spotted 2723 companies with the same pattern. In Jan/Feb 2020 421 (didn’t have time for an in-deep research but the carrot-stick-rebrand virus is out there (it’s about the money/ budget or TM reg. or something else ... have to figure out who why what ... )

Regards

Nah dont sweat it Lox! i dont pay you enough. just seem unethical, misleads, would u agree?

i can see people mistakenly going to “Pursuit.com” seems a way to hide their cheap
 
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hate this way branding rebranding or otherwise

it should match the domain, fully not partially.

Samer
 
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Nah dont sweat it Lox! i dont pay you enough. just seem unethical, misleads, wouldnt agree?

i can see people mistakenly going to “Pursuit.com”

Not sure 100% but the pattern can be more related to the Voice assistant/ search (home, phone, tablet, watch, car, etc). The 2009 plan was to bring a new tech to the masses s.a. AI , Voice, IoT etc in 2025.
 
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hate this way branding rebranding or otherwise

it should match the domain, fully not partially.

Samer

it should match the dn or at least the logo/title should be exactly the same as the domain.
 
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