Atom marketplace (formerly Squadhelp Marketplace)

@GrantP is there a time when names most in demand? when is there a glut dns and when are likely to accept.

i am not asking about the process, but rather what time, do generally accept the most. Im trying to look at from a supply-demand angle, feel are more likely accept at certain time.

Can you share when most % accept month?
superstitious guy, Grant! Thanks for time here.
If none, it okay! want to do my part keep 100%
(1/1) good luck snd thanks constant innovation

Samer

Yusupbabay said:

We suggest that each SH premium domain shown below is a portfolio of members whose domains have been visited by potential buyers (photo attached).

this will have an impact on the greater the portfolio, the higher the potential for sales, because every visit to the domain, prospective buyers can only see the portfolio of the domain owner.

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While you make a valid suggestion, our philosophy is a bit different. We believe showing those names that have the highest probability of resonating with the buyer ultimately benefits all sellers. Let's say a buyer is looking for a name for a modern Coffee brand. A specific seller may only have 1 such relevant name, and their other names maybe a good fit for other categories such as Tech, Marketing etc. By forcing the recommendations to be limited to your own portfolio, the buyer may not buy anything at all because they could not discover other relevant options.

We are investing significantly in our AI technology that is designed to improve discovery of the most relevant names for the buyer. While it is correct that your landing page may show names from other sellers, your names will also be visible in landing pages of other sellers. Ultimately this method maximizes the discovery and exposure of most relevant names for buyers, which in turn maximizes the conversion opportunity for sellers.

wwwulff said:

I've been trying to list a name for the past few days but get the following message:

We're a bit backed up. Due to an overwhelming number of marketplace submissions, we are doing our best to review the requests and clear the backlog. You should be able to submit to marketplace once we have less than 2000 outstanding requests.

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Sorry about the intermittent pauses in our submission process. We've been receiving an overwhelmingly high volume of submissions, and these pauses allow us to catch up before the backlog of unapproved submissions becomes too large. Typically you are much more likely to see this message on Mondays because we only handle a limited amount of reviews over the weekend, which leads to a much higher backlog on Mondays. However during the last few weeks, we have also run into these limits on other weekdays due to higher than usual submission volumes. We will do our best to keep these pauses to a minimum.

Samer said:

is there a time when names most in demand? when is there a glut dns and when are likely to accept.

i am not asking about the process, but rather what time, do generally accept the most. Im trying to look at from a supply-demand angle, feel are more likely accept at certain time.

Can you share when most % accept month?
superstitious guy, Grant! Thanks for time here.
If none, it okay! want to do my part keep 100%
(1/1) good luck snd thanks constant innovation

Samer

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Can you please elaborate? Do you mean, for example, if there is a greater likelihood of approval if you submit names at 8am vs 12pm? or Mondays vs Fridays etc?

Time or day of submission makes no difference when it comes to approvals. It is certainly possible that on certain days (such as Mondays), you may have to wait a bit before you can submit the names, however it does not lead to any positive or negative impact on approval date.

GrantP said:

Can you please elaborate? Do you mean, for example, if there is a greater likelihood of approval if you submit names at 8am vs 12pm? or Mondays vs Fridays etc?

Time or day of submission makes no difference when it comes to approvals. It is certainly possible that on certain days (such as Mondays), you may have to wait a bit before you can submit the names, however it does not lead to any positive or negative impact on approval date.

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Time of the year; think long-term- like months

like how gas oil more expensive in winter cuz more in demand; maybe same with domains;
I would guess -with no data to back it up—Jan.
New years most demand! therefore, in theory u would have highest acceptance % rate Jan

Thanks for your time answering,

Samer

Samer said:

Time of the year; think long-term- like months

like how gas oil more expensive in winter cuz more in demand; maybe same with domains;
I would guess -with no data to back it up—Jan.
New years most demand! therefore, in theory u would have highest acceptance % rate Jan

Thanks for your time answering,

Samer

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There is certainly a bit of seasonality at a broader level (for example, there are typically more sales in January compared to December due to holidays etc). However we do not see any evidence of seasonality that is linked to specific categories (e.g. we do find that certain categories tend to sell better during certain months). Even if there was any seasonality, it does not effect our acceptance rate. i.e. We do not accept lower percentage of domains in December because we may not sell as many in December compared to January.

On the other hand, if we already have too many names for a certain industry, or for a certain style, it may lead to lower acceptance rate for that particular industry or style.

Hope this helps

GrantP said:

There is certainly a bit of seasonality at a broader level (for example, there are typically more sales in January compared to December due to holidays etc). However we do not see any evidence of seasonality that is linked to specific categories (e.g. we do find that certain categories tend to sell better during certain months). Even if there was any seasonality, it does not effect our acceptance rate. i.e. We do not accept lower percentage of domains in December because we may not sell as many in December compared to January.

On the other hand, if we already have too many names for a certain industry, or for a certain style, it may lead to lower acceptance rate for that particular industry or style.

Hope this helps

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it does, Grant! cant blame me for trying- want maintain that 100% long as possible— even if it means waiting until January.

Thank you for clarifying, no correlation with acceptance and time of year. “seasonality” is a great word, like stores hire more ppl holidays, exactly what meant- but for acceptance.thanks

Samer

@GrantP, last thing
(Sorry)

Really, only allow boost once a month?

i did not know that! if i did i would have done one with Super boost instead of standard.

it should once a month each, and even if not; did not see anywhere, warning. i feel my listing building hype, any way around this?
43 spots left, didnt know, add before too late, ot doesnt seem fair (but respect once month..) just not notifying anywhere site about it.

Thank you for your time,

Samer

Squadhelp Premium Marketplace update 2020:

Almost two months into 2020, just one sale so far on squadhelp.
Portfolio size = 331 premium names
Current 2020 Sell thru rate = 0.3%

Squadhelp is the under achiever so far this year compared to other marketplaces im selling at. Brandpa and Brandbucket are both ahead in terms of sales and way ahead in terms of STR %. Afternic is by far the best so far with double digit sales so far.

I am focussing more on bb/bp now, a small number of names will be submitted to sh.

This is just my personal experience/results for my portfolio. Your names may do better.

Waste of time - i submitted 5 names to premium . They Rejected my names and did not send any rejection email . after few days i checked and saw in rejected section . still 9 names in basic listing will remove these too . They rejected one word .co and 4 valuable aged domains lol , i think they were in hurry , did not checked well

Anyway Good Luck to others

Hireinternet said:

Waste of time - i submitted 5 names to premium . They Rejected my names and did not send any rejection email . after few days i checked and saw in rejected section . still 9 names in basic listing will remove these too .

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Did you appeal? at least appeal all 5 reject, give yourself another chance for approval.

Samer

I will be pulling mine out soon too. So many shortlist and no sales. Total waste of time. I'd rather put them back onto multiple marketplaces for more visibility.

Gary

JudgeMind said:

Squadhelp Premium Marketplace update 2020:

Almost two months into 2020, just one sale so far on squadhelp.
Portfolio size = 231 premium names
Current 2020 Sell thru rate = 0.4% (may be closer to 0.7% since a few of my names are newly listed in Jan/feb)

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@JudgeMind We typically do not respond to individual stats related posts, but i was genuinely confused to see your reported stats, and would ask if you can clarify.

Looking at your account, even though you have a larger portfolio of domains listed now, I see there are less than 100 domains that have been listed for 12+ months, and you have sold 14 domains on the platform.

Sell through rate can be calculated many ways - can you please clarify how you arrived at 0.4% or 0.7%? Are you just counting the sales in first two months of 2020, and dividing that with your entire portfolio size, including those domains that were added less than 6 months ago?

We believe that in any sell through calculation, it is important to look at data over a course of at-least 6 months or 12 months. However there can be other valid ways to calculate sell through rate as well.

It is certainly a smart choice to not put all eggs in one basket and spread your portfolio across multiple marketplaces. This way, if you are finding that you are able to achieve a better performance in a particular marketplace, you can focus more aggressively on that marketplace.

All we ask is that you evaluate the portfolio performance over a longer duration and give at-least 6-12 months to each domain while assessing it's performance.

On a broader note, the overall 12 month sell through rate at SH is currently 9.79%. This takes into account all those domains that have been listed for 12+ months. It is also likely that the 9.79% will eventually decrease to something lower (as the marketplace grows). However we are being significantly selective in approving new domains so that we can limit the growth of the Marketplace. In addition, there are several platform aspects that we are working on, which are all geared towards improving the discovery and exposure of relevant domains.

Please feel free to share your feedback here ,or in the forum about how we can improve. While we are certainly not perfect, we listen very closely to the feedback from our users, and work rapidly to make changes based upon that feedback.

GrantP said:

@JudgeMind We typically do not respond to individual stats related posts, but i was genuinely confused to see your reported stats, and would ask if you can clarify.

Looking at your account, even though you have a larger portfolio of domains listed now, I see there are less than 100 domains that have been listed for 12+ months, and you have sold 14 domains on the platform.

Sell through rate can be calculated many ways - can you please clarify how you arrived at 0.4% or 0.7%? Are you just counting the sales in first two months of 2020, and dividing that with your entire portfolio size, including those domains that were added less than 6 months ago?

We believe that in any sell through calculation, it is important to look at data over a course of at-least 6 months or 12 months. However there can be other valid ways to calculate sell through rate as well.

It is certainly a smart choice to not put all eggs in one basket and spread your portfolio across multiple marketplaces. This way, if you are finding that you are able to achieve a better performance in a particular marketplace, you can focus more aggressively on that marketplace.

All we ask is that you evaluate the portfolio performance over a longer duration and give at-least 6-12 months to each domain while assessing it's performance.

On a broader note, the overall 12 month sell through rate at SH is currently 9.79%. This takes into account all those domains that have been listed for 12+ months. It is also likely that the 9.79% will eventually decrease to something lower (as the marketplace grows). However we are being significantly selective in approving new domains so that we can limit the growth of the Marketplace. In addition, there are several platform aspects that we are working on, which are all geared towards improving the discovery and exposure of relevant domains.

Please feel free to share your feedback here ,or in the forum about how we can improve. While we are certainly not perfect, we listen very closely to the feedback from our users, and work rapidly to make changes based upon that feedback.

Click to expand...

these stats aren’t based on the length a name has been listed but based purely on the number of domains listed vs the number of sales I’ve had since January 1st 2020. The calculation is quite easy (1 \ 331 * 100 ). We will see where it is after 6 months and 12 months and compare to other marketplaces. I think a year from now we will see that the average sell thru rate for 12 months will be significantly lower as the current 12 month average was calculated when the marketplace was much smaller. @GrantP what is Squadhelp basing the STR stats on? Be interesting to hear if there are any filters being used.

@GrantP is anyone internal fast-tracking live comparable domains to premiums we have accepted?

I have multiple examples here is one

Dairy/Goods/com - mine , 14 days old to me, submitted , approved 3 days later.
and that same day of premium approval
Dairy/Mill/com is hand created & registered AND is now live with logo in your marketplace FAST.

it is not possible for us to view others approved domains until logo is made. so.. .. ?

Still dont see where it says either boost makes you ineligible to boost for a month, @GrantP.

Samer

JudgeMind said:

these stats aren’t based on the length a name has been listed but based purely on the number of domains listed vs the number of sales I’ve had since January 1st 2020. The calculation is quite easy (1 \ 331 * 100 ). We will see where it is after 6 months and 12 months and compare to other marketplaces. I think a year from now we will see that the average sell thru rate for 12 months will be significantly lower as the current 12 month average was calculated when the marketplace was much smaller. @GrantP what is Squadhelp basing the STR stats on? Be interesting to hear if there are any filters being used.

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Generally when talking sell-through rate in the domain industry it's standard to give an annual rate. So while you most certainly do not need to limit those numbers to domains that have been for sale at least 12+ months, you most certainly do need to adjust for the available time period.

So the 0.3% rate you gave is unrepresentative of Squadhelp. To be clear you'd need to state you had a sell-through rate of "0.3% per 50 days"

In order to make your rate more accurate you'd need to pro-rate your sell-through over a full year.

1 sale / 331 domains / 50 days * 365 days = 0.022 = 2.2% annual sell-through.

While 2.2% is lower than what SH says is their average, it most certainly is higher than the industry average.

GrantP said:

On a broader note, the overall 12 month sell through rate at SH is currently 9.79%. This takes into account all those domains that have been listed for 12+ months.

Click to expand...

That's truly an astonishing annual sell-through rate. You must have the best and most effective marketing team in the world. What specifically are you basing that number on? How big a domain portfolio is that based on?

So you're effectively saying that if on Feb 1st, 2019 SquadHelp had 10,000 domains in their marketplace, SquadHelp have sold 979 out of only those specific 10,000 domains and only in the specific time period of Feb 1st 2019 to Jan 31st 2020? That's truly remarkable if it's true, although forgive me for being sceptical, but a 9.8% sell-through for a branding marketplace is a little unbelievable.


I'd have to say it's too bad I had so many technical issues when I first tried SH back in 2018 .. if you truly have a ~10% sell-through then I certainly am missing out .. lol.

ecomslice said:

is anyone internal fast-tracking live comparable domains to premiums we have accepted?

I have multiple examples here is one

Dairy/Goods/com - mine , 14 days old to me, submitted , approved 3 days later.
and that same day of premium approval
Dairy/Mill/com is hand created & registered AND is now live with logo in your marketplace FAST.

it is not possible for us to view others approved domains until logo is made. so.. .. ?

Click to expand...

@ecomslice There is no preference given to any domains. The domains are randomly assigned to Logo designers, and sometimes one Logo designer may have more logos in their queue, which can cause a slight delay in designing them. We will be launching a very different approach to Logo design in the next few days, which will allow logo designers from our creative community to begin designing logos for Marketplace domains. This will further cut down the time taken to create logos and improve the quality of the Logos. Our goal is to have logos published for all domains within 48 hours or less.

Samer said:

Still dont see where it says either boost makes you ineligible to boost for a month, @GrantP.

Samer

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@Samer You are allowed to boost multiple domains within the same month. Unfortunately we do not allow the same domains to be boosted multiple times within the same month in order to allow other sellers the opportunity to boost their domains.

More importantly, if you have already boosted a domain, you will likely not benefit from boosting a domain until atleast 1-2 months. This is because once a domain is boosted, it's position moves up immediately after boosting. However once the boosting period is over, the drop in the position is gradual. In some cases, the domain may actually maintain a high position even after the boosting period as long as it continues to get ongoing buyer interest. Therefore, you are better off conserving your points or coins, and only boosting when the domain's rank has fallen significantly in the Marketplace.

JudgeMind said:

. @GrantP what is Squadhelp basing the STR stats on? Be interesting to hear if there are any filters being used.

Click to expand...

Ategy said:

So you're effectively saying that if on Feb 1st, 2019 SquadHelp had 10,000 domains in their marketplace, SquadHelp have sold 979 out of only those specific 10,000 domains and only in the specific time period of Feb 1st 2019 to Jan 31st 2020? That's truly remarkable if it's true, although forgive me for being sceptical, but a 9.8% sell-through for a branding marketplace is a little unbelievable.

Click to expand...

Since there are several ways to interpret the sell through rate, let me share the specific calculation along with actual data, so that you can clearly see how it is being calculated for SH.

Squadhelp calculates the sell through rate as a portfolio sell through rate based on the age of the portfolio. If "d" is the total number of domains that were listed for 12 month or more, and "s" is the number of sold domains from that specific list,

then 12 month sell through rate = s/d

Specifically, there were 8,267 domains that were added to Marketplace on or before Feb 24, 2019. From that specific list of domains, we have sold 805 domains. This does not count the sales of domains that were added to Marketplace after Feb 24, 2019. This also does not include any sales that were cancelled by the buyer during the 10 day cancellation window, or after few months of installment payments.

To reiterate, (and to be fair to other marketplaces), as our Marketplace continues to grow, it would be reasonable to expect some drop in our sell through rate. However our goal is to continue innovating so that we can significantly improve the discovery of relevant domains. In addition, we plan to continue to ramp up our Marketing spends as well as syndicate partnerships to provide more exposure to all domains.

GrantP said:

Since there are several ways to interpret the sell through rate, let me share the specific calculation along with actual data, so that you can clearly see how it is being calculated for SH.

Squadhelp calculates the sell through rate as a portfolio sell through rate based on the age of the portfolio. If "d" is the total number of domains that were listed for 12 month or more, and "s" is the number of sold domains from that specific list,

then 12 month sell through rate = s/d

Specifically, there were 8,267 domains that were added to Marketplace on or before Feb 24, 2019. From that specific list of domains, we have sold 805 domains. This does not count the sales of domains that were added to Marketplace after Feb 24, 2019. This also does not include any sales that were cancelled by the buyer during the 10 day cancellation window, or after few months of installment payments.

To reiterate, (and to be fair to other marketplaces), as our Marketplace continues to grow, it would be reasonable to expect some drop in our sell through rate. However our goal is to continue innovating so that we can significantly improve the discovery of relevant domains. In addition, we plan to continue to ramp up our Marketing spends as well as syndicate partnerships to provide more exposure to all domains.

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thank you for the clarification grantp.

on another note I’d like to highlight to everyone that I just received my second sale of the year on squadhelp. This is now in line with my sales on other brandable marketplaces. Thank you

JudgeMind said:

thank you for the clarification grantp.

on another note I’d like to highlight to everyone that I just received my second sale of the year on squadhelp. This is now in line with my sales on other brandable marketplaces. Thank you

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Good for you, Ian with 300 names with 0 sales..started Nov 2019

BrandKart said:

Good for you, Ian with 300 names with 0 sales..started Nov 2019

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300? All Premium or Basic Plus inclusive?

Votumejero said:

300? All Premium or Basic Plus inclusive?

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premium

After the domain name is rejected for premium listing we have an option to request a second review. It used to take around 30 days to hear back from Squadhelp. Lately, it has been more than 60 days. I feel that it is too long.

Is anyone else having this issue?